Tim Geenen, BannerConnect

I think the challenge is about fragmentation and connectivity. And the latter actually poor connectivity. So as a consumer, I go online whenever I want. I go online on many different devices. And it's very hard to keep track of all of that. It's very hard to have that unified view of me. So how I move and what kind of content you should address me with. When it comes to technology, that usually solve the problem, but it really doesn't. Because most of the data lives in silos and is not really usable outside of that silo. So it's very hard to come up with relevant messaging and then even making it accountable.