Tim Geenen, BannerConnect - The challenge with online marketing
Addressing the challenge with online marketing
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I think the challenge is about fragmentation and connectivity and the latter actually poor
connectivity so as a consumer I go online whenever I want I go online on many different devices
and it's very hard to keep track of all of that it's very hard to have that unified view
of me so how I move and what kind of content you should address me with.