Companies can't be emphatic, they're not people. Sometimes we think they are but they're not.
Companies tend to think not far outside their own little worldview.
Is not just how do you feel about my product but how do you feel about your work? The ways
in which you communicate, what works for you with the communication tools you use, what
doesn't? What is it like to be in your office?
What we see a lot in the tech community is a very exclusive kind of click and it's great,
That's wonderful, but it's not inclusive.
Your team that you work on, are you collaborative?
Are you cooperative and supportive of one another?
Or is it like everybody just does their own thing?
We have 12 or 13 million businesses
that use MailChimp around the world.
We have to be inclusive, both in our product and our values
and in how we express the MailChimp brand in the world.
If we think about each other and in turn think about the users
and put that in the product, then how does that kind of guide
people to think, oh, that's a really interesting decision.
How do you get to that decision?
How do you understand people in that way?
And that's kind of how the process works.
