Introduction to TwentyThree

I I am Christian. I'm the head of enterprise customers. And I'm Thijs, Head of Specialists. And we've been really excited to bring this Webinars, to you today. It's going to be the very first version of introduction TwentyThree, A weekly Webinars,? So yeah, we're gonna have 30 jam-packed minutes and Christian We're going to talk a little bit about what we're going to talk about. So this will be like I said, every second Thursday at 10. So this is the first one as Taz mentioned and So I think let's just jump right into it. So today, introduction TwentyThree, and I think let's talk about what you can expect the next 30 minutes. so, essentially we'll give you a short intro TwentyThree, why we are so obsessed with Video, TwentyThree,. TwentyThree, talk about the value and the Platform, will run you through a demo and show you all the ins and outs At least with the limited time we have. And then in the end we're gonna talk about how to get upgraded TwentyThree, and what that means so i'm just gonna dive right into it so let's start with a short intro TwentyThree, TwentyThree, is Europe's only global... player in Video, software category. What this means is that we have a Around Plus 1000 teams around Europe and globally using Platform,. We serve over 80 industries and in more than 70 countries. We are bootstrapped. Comedy meaning that we have sort of the the full responsibility and all of keep developing Platform, and everything we do. I found it back in 2025. 20 25 And we are around 30-40 people sitting here in Copenhagen. Right. companies all around the world with world-leading brands and we're very honored To have that as our everyday life here TwentyThree,, where we try to serve and bring value to just the... a few logos that you see here on the screen. And... in Copenhagen and more specifically obviously here in Europe, which we are quite proud of and like I said we are the only European player If you look to the units and everything, obviously there's on logos, but we take quite a pride in being a European provider and this year we announced that we have Our commitment to using only European vendors for our products. So it's something that we are quite excited about. It's something that we'll obviously keep doing as we keep innovating the product. product and Platform, so that's definitely something that we tend to honor. and care a lot about So that was just a short intro TwentyThree, and I think as we go through the presentation and everything that we have to show today you have We want to better understanding of what we do But before we go further into that, I want to talk a bit about You know, live Video,... because here TwentyThree, we are we obsessed with Video, good reasons that we believe and perhaps for you out there you are already very obsessed about video perhaps it's something that You are fairly new to the mantle. you obviously understand part of it, you might interact with it on a daily basis, Here TwentyThree,, we believe Video, matters, and we believe... that Video, sort of the human technology of our time. The past video brings authenticity and So the human side to our brands and to our companies and it helps us build relations. and it's something that we I think see Video, so important in the world we live in. We may not think about it very often, or perhaps we do. but it's how we consume most of the information and news and individual content that we consume. you know, even in a way where Yes. All the content I made for a low attention span. The interesting part Video, is that it both succeeds in long and short formats and yeah it's something that um that We really can resonate with And when we... When we see something work in the world of consumers and all the sort of consumer behaviors It's become quite important for the world of business, obviously, as well. We see it with so many different parts of technology that It's starting to become more and more relevant. Obviously, Video, been for quite a while. and then it starts to Be more on the top of the agenda in the businesses. day after day it's all about people right even in business it's all about people It's people taking the decisions during the week. and it's the planet that we need to build relations with. and I think S-uh... we have some, Summit, sort of support that. Because it's very clear that is backing some of that up. We see the importance Video, and building brands. and that also goes for obviously the B2B brands Video, never been more important in building brands and b2b brands. So, remember that in the first- 100% of B2B players prefers watching Video, to reading an article. So it really tells Video, has that Power to bring the engagement. We know that 86% of B2B companies use Video, their content marketing. So... is perhaps not that Marketing divisions or teams think about. But it's quite clear that it's becoming quite a important for Marketing and marketeers. and we have 40% website visitors They spend more time on the sites Video, content. So it really resonates again to the fact If you like to consume video, Video, a great way to to inform, to talk about products, services, really everything, right? And having that as a cornerstone on your website is equally important. So, a family is sort of a dive into the demo and everything i just wanted to perhaps ask a few questions or a few questions that you can ask yourself as a company. and this I'm out. Do you guys have or not have Video, strategy? I think it's... something that we see more and more companies are starting to focus on. but i think still a lot of companies don't have Video, strategy They have all sorts of digital strategies and everything, but Video, strategy is still sort of a missing piece How much of your engagement is actually from video? We know that, again, a lot of people do need help. very few of the customers we speak with are actually aware of the engagement they have coming in from video. It's also something that they might not tend to um to uh measure that much um salt or something that the time is becoming too but It's definitely something that perhaps can spark some food for thought. And then who's responsible? Video, in an organization, your organization who sort of drives the topic, who's the leading part in it. who ensures that What you do with Video, the right thing. What's the vision Video, going forward? all these things. And we should... our customers interactions today becoming too generic and and Personal, this is why i have videos such as one too right to really create those relations and build that with your customers. partners everyone that you interact with within your business so it's just four questions that are quite a well to uh think about and have that sort of impact of your mind going through the session today So TwentyThree, Video, enabled companies essentially and And we are the first in all in one product that enables video. everywhere in your company. and Types will get a lot more into the specific product but here you can just perfectly see some of the things that is part of Platform, TwentyThree,. We have a mixing Platform, sort of enables Video, on your website and and sort of creating that the metrics and that's fusion and data of all the great things you do Video, across channels and Platform,. We have the Webinars,, which is obviously a central piece of the product in terms of hosting, like we do today, a Webinars,. that really can enlighten and empower the message you have regarding if it's about products, if it's about your service, whatever it might be, or just... a topic that you would like to speak about. We have Video, library and Personal, video. which really is a central part of enabling your customers Because we know that not everyone can host a Webinars, even though it's quite easy on Platform,. But it's something where we see Personal, Video, also becoming an enabler for the salesperson in the organization, or anyone who would like something Personal, this is out there and it's innocent very scary performance world Last but not least before we dive into Thijs' demo and slides I just wanted to bring a few examples of what the value that TwentyThree, apart from the product side and the all-in-one product that I've already talked about. We obviously have very much the custom experience top of mind. We want to bring the best customer experience. to our customers right i think that's the central part of everything we do and And, uh... apart from that sort of customer experience, We want to have the data and the distributions anything that comes out of that so we actually can do some Some, you know, insight, meaning decisions and everything that we... the race we want to do that repurposing content strong part of what we do as well so when you have hosted that Webinars, when you have Done the Webinars,. How do you actually make that live in many different formats afterwards? We also look very much into improving this SEO and GEO. I think for most people and companies Congratulations, ground management. a very huge and central part of our product and it's sort of the main purpose right of everything we sort of more or less, and videos such as Run 2 as well. It's a huge sales enabler. building relations is the number one thing you have to do when you have to work in the business, right? the cost of attention and reality so often we have sort of and creating leads and moving them from being perhaps a market qualified lead to a sales qualified lead now their customers we want to keep them right and we want to sort of keep them and and again Video, a great format for doing that. So at the end of the Video, enabling the organization, everyone from Marketing to the sales to the internal communication, pretty much everything you can think of. So with that in mind, I hope Perhaps some of this resonates with your business or perhaps relates to something that you find interesting and I think it's good to have a the words types. Amazing. Thank you so much for that. that question. So... I am super excited because now I get to talk about The Pr- Which is what I sit in every single day. I get to work with this incredible product. across our four different product pillars. So as we mentioned the VMP, Webinars, Video Library Personal, Video. And today. and showcase all four of them for you in a demo. into the demo. I just want to talk a little bit about some of the some of the key points that I'm going to hit throughout our demo. So if we switch to the slides here. Amazing. Amazing. well the first thing that's super important if you want to take videos seriously That is to make sure that you are on brand with Video, content. companies use YouTube teams and soon where they have a normal capability. all of their content and the minds of your situation with other players your experience Everything that relates Video, is currently unbranded from those brands. So that's one of the main hanging fruits that you can take care of. So, just having the correct brand. for you You can also make sure to or the engagement that you have. There's 50% of your digital engagement. So, there's this problem of people not being able to videos You bet them an ass also say that only 21% percent of our clients are actually integrated with their crm system Which to me sounds a little bit crazy because that's why I'm really Get out of this, that you can try to a specific person I love you, that chat, that question. I So, therefore, we offer show integrations. I've listed some of their logos up here. but just think of a world where you have an elite phone into HubSpot,. You have a- A web flow that sets up so someone Ask the questions while you have that and that works from a couch sales force or any other CRM system that you like as well. We're sitting here in our Webinars, product first second generation I'm gonna show a lot more of it but I'm really excited to show you a little bit more about the WebinarTray, which our good friend Make the frost cold, um... which was innovations in the Webinars, So... things here before we get into the demo Anybody heard of it before? We, of course, have a bunch of AI features in the tool, a bunch of transcription tools. content generation tools and we're so excited for the So we're going to launch our new AEO. tool as well. And then finally we have that you need Video, enable your company. But now I'm listed. Everyone. and videos with something like. personal Video, have a pro for that it's called Personal Video, you can record and edit directly in your browser. but it's built for organizations. since then it actually works you get more replies and a higher click rate for Video,. And no other part Video, enabling a company is taking a reverse. From Marketing team, comms Video, team, whatever team has Video,. I've actually moved them into the hands of of your entire organization. These videos would reside in something like Video, library. folders, videos, somewhere where you can get in download them, share them natively in your browser or in TwentyThree, app on your phone. So that And here are... Now, I'm just super excited to actually get into the product and demo a little bit for you guys. I just need to make sure that everything is set up for it. the demo here because I talk too much so it actually I just love your... I can see that we're back in here for the demo so uh I hope you are ready to go because I'm going to show you the entire flow of how Rengu actually launches there no software update Use Video, as a key touchpoint have their go-to-market strategy. So here we are in TwentyThree, Platform, Rengoo drones. Here you'll be able to see all the activity you can see there's a lot about this drone os 7 that's about to launch you have all of your tools that you need for the specific app. video I don't think that Trying to You can swap between some of the different workspaces these will host different spaces for the specific events like a draw days or something other markets like Germany or USA and then you have all of your activity as well. But the first thing I want to show you guys is a little bit on... Webinars, so you can come in you can create a Webinars, directly from a template So I super quick to set it up you can then go and say I would like to. And a speaker, you can pick any speaker from your speaker medically be set up for your Webinars, so confirmation emails reminders and so on I hope that Now we need to set it up in thesis. Besides this, we'll handle a lot of registration page follow, so you just have to created And then you have a fully designed registration page where people can sign up. and we're able to run a BOOM Let me show you the Webinars, room here. because that's where the magic really starts happening. because this allows you to be scalable with how you do your Webinars,. You can comment, you can produce, who is your unscreened visitor. PowerPoint presentation, it said all the speakers and so on at the same time. The best way to actually showcase this is to run a live Webinars,. So let's go ahead and go live with this Webinars,. of the Webinars, tree so what you can do is actually just The plan already set up over here on the left hand side. So one of us going in and saying, oh, I want to. Video, say hi to everybody in the chat when they're checking in with where they're coming in from. of course introduce you to different speakers, the Webinars, and so on and make sure that you can interact. with your audience. You can appropriate all of your slides, so whether you want to share them as a screen share or you just want to run them directly here from the WebinarTray, all of the interaction options so whether that's an action card whether it's Taking questions from the audience where you go in and say Oh, let's see what Daniel has to ask here. and is able to filter and manage this right in the tool not only for a separate Q&A function or a separate PowerPoint presentation. Everything about him won't talk. Amazing. Proudly Webinars, We have a lot of data for you. You have all of your analytics to see how did you perform both live and on demand, when do people come in. You also have a full list of all of your registrants. so that you can get a picture of Who are actually sure? Who watched it? How long did they watch it for? and you'll be able to also find each individual person and see exactly how they engaged with your Webinars,. with Video,. and this grows over time. This weird Thomas, has actually watched 745 videos over time. I feel like I should start doing something else maybe than watching drone Video, the time. Of course, this is not only for each Webinars,. We build the audience profile, so under video attributes, your FSA available will be able to Find all the goss that's created This is... Both of your tools, so your web analytics, your pixels, your serial systems and so on, And of course, I'm just pretty careful, it looks like for us, where all the activities of me watching videos flows directly into our HubSpot,. Let's set up. Now besides the D-L-O-F Webinars,, You also need to recording and exactly after you're done I also suggest clips that you can use from this We also have our in-product editor. I want you to, for example, quickly click out all of the highlights. So I made a quick highlight reel from this Webinars,. save it and then we have a new weekend We can repurpose for social media. of the transcriptions as well as a lot of our AI features. because you then have everything that's being said throughout a Webinars,. as text or in any Video, text. This is good for accessibility so that you're actually able to have subtitles on Video,. and be able to display them. but also localize them into your specific markets. Mickey Mouse content generation so that you can post new slides as well based on this all of Video, So when you've hosted a Webinars,, it'll automatically come up here. When you upload Video,, you have all of the content that you need. but we can also have a quick, specific Video,. where we can distribute it super quickly onto full page of your website. So let's say that We want to have Video, that we just did highlight for the Webinars,. The show up here. then we just go in and we need have you edited right there on the page. I can see that it updates. right then and there without having to go to CMS or without going to Video, marketing platform. also has Video, section that allows you to have all Video, content together in one place. Sounds like a YouTube channel. But where you can then come in Build your own landing pages, have all of your own related content, For example, have Video, transcript. Well, I think that's pretty cool. All of this comes with state-of-the-art analytics that allows you to really understand how your Video, forming. Webinars, and Platform, vmpeg as we usually call it I'm sorry. Video, library and now we can go in here either just grab the highlights Send them off with Personal,, download them use them in a slide on a LinkedIn post. we can also go into personal Video, So, directly in the tool, you'll always be able to come up and say, Record Video,? This will take you to Personal, recorder. I had a script, so it was super easy to just go in and say Hey and Yada, yada. Hi, Christian. I'm going to sell you some drones today. that takes you to the in product editor where you can quickly just edit Video, make sure that if you want to use any previous content or anything like that It's already on. Now you get to design your own page for displaying this in the other side of the page. or shared directly in an email. gift to you should click it to reply that this understands a little bit more about how you can really utilize TwentyThree, Video, general TURN Marketing to power your launches to power everything That's you. Eat Video,. And I think first and foremost a quick applause to Tides for actually doing it and in one of those 15 minutes. I Personal, Thijs can go on for hours if he had the time to do it. So I think that's impressive in itself. No, but seriously, I think or I hope that some of this hopefully resonates with you and the things that you really like to do and what you're trying to do organizations is that we try to build really VideoDays, your organization and actually tried to do it in a easy and convenient way for everyone to use in their organization so it doesn't just live as Tyson in the beginning. in Video, team or in Marketing team. It's something that you can actually spread out in the organization. So thrilled to see that. that all these features and everything that we built really resonates at Lewis Protego. customers and we continuously try to improve all the things we I'm very proud of the pro- What? Platform, have So let's perhaps go back to some of the slides. things we would like to mention here before we We are, we are. The weapon outs do so. Besides Platform, and besides everything that the types told you TwentyThree,. I'm just looking but you also get your very own dedicated team here TwentyThree, which means that you will get the likes of Ian Tice to to work closely with you and make sure that you get the full value out of Platform, and the product. So really... taken on it in building a I'm a girl that People that that use it for production, that is interesting, that somehow can relate to it in their everyday. And we took a big effort into developing this community. a bit more on that in 2nd. And the last part is obviously Video, accelerator which is sort of the strategy leg of the We try to help organizations, help companies understand and work with For over the- in a more strategic way, making sure that they understand where should we go Video,, what are the different options and formats we have, what are the actual... It seems that we need to be focused on rather than perhaps the output. We all know that. Some organization can be obsessed with getting as much content out of their as possible albums, we're like, no. where's the value in that and how do we make the best outcome of the of the things we're doing with the resources and the capabilities that we have in house and perhaps even externally So speaking of the Camarilla video I just wanted to quickly mention that We have TwentyThree, Summit, 2026 coming up very soon, next week actually it's Thursday and Friday TwentyThree, and 29th of May So, you know... Feel free to drop by and come. It's gonna be two days. Picked with the most exciting keynote speakers, fellow people, marketeers, everything that will take place at the US concert hall. And yeah, An amazing program. Don't forget the code making experience Code making experience? Yeah, wine tasting for example. video party, not to take all the way from the big, small conference part of it, but it's somewhere where we can really be human. We're so excited to bring it to you. that we can speak and talk about all the things we do and why we Video, and what it means to us. So in that note, I just wanted to end up with, you know... How to get upgraded TwentyThree,? There should be a link to This is the uh, the um... contact with a specialist or someone like me a can director that will help you and make sure that We get you off. that you can see the full product Now I only have 15 minutes today, so We can go on for much longer than that. And then talk about where Video, live in your organization? How do you use it? what is the ambition and the vision going forward and then structure that you have to products and everything to really video enable your organization. 30 jam-packed minutes? I'm excited to do it again in two weeks. Yes, and I think like Thijs mentioned, this will come every single week going forward. So this is the launch, it's the first one of May So we're definitely looking forward to continuously doing this. Skullfong I said it What? So it's really fun to enjoy some great times with like-minded people. You're right Can we practice this, Christian? I'm sorry, I mistook you. Thank you so much for today.