My name is Martin Gråberg and I work at the Kræftforeningen as web editor and communications editor.
I am responsible for the content of Kræftforeningen on the internet and I work with various social channels.
You have just spoken on the stage. Can you give a short summary of what you have spoken about?
Yes, today we have talked a lot about content, where your content should be.
Should you use your own website, blog or Facebook?
Use all the functions that Facebook has and put your content right there.
So what I have spoken a lot about is how we work in Kræftforeningen, how we think.
Especially with the editorial work, the day-to-day work to make the web as good as possible.
And the digital strategy that we have laid for all our channels.
And how we should use the best of all the channels to get our content out.
And in the last part, things have changed a bit. Can you tell us how you work with the changes to the different forms, the channels that change and the conditions?
What we work with is to plan our content as best as possible.
If you know what you want to achieve with your post, it is easier to know what type of post you want to make.
Should you use video, should you use pictures, should you use a link to your website or should you post it as a Facebook instant article?
If you know what you want to achieve with your content, it is easier to know what type of post you want to make.
That is what we recommend. And we have a digital strategy that we have made in a Google document.
Where you have a goal, a target group, what type of voice you have, how you organize yourself and which channels you choose.
So planning your content well is what I want to achieve. It is easier to know what you should choose from the options that are out there.
So last, are there three tips you can give to people out there who are in the same situation as you?
What I can give is to have a good editorial office, because then you work together with the website and the other channels.
So a good editorial model is important to have in the web. A good digital strategy as a kind of foundation that those who work with can build on.
And then it is the daily editorial work with search engine optimization and content work that is important.
So what is the next step for you? Is there anything in particular that you put extra effort into?
We want to test out the new things that are coming. So Facebook Live Feed we have thought of trying on the skin check day, May 11th.
To see if it works. Make a note on Facebook where it works. And then Instant Articles if we see that it can work well.
So we also want to take advantage of all the possibilities that are available and test out and see if we get good results there. Or do something else.
So basically testing and experimenting? Yes. See how it works.
