In this session, the Video Accelerator team introduces the TwentyThree Webinar Framework: a practical way to think about the full range of webinar formats available to your organisation, from public-facing to exclusive, and from ad hoc to episodic.
You will learn how different webinar types serve different goals across the funnel, how to match format to audience and outcome, and how to start scaling your webinar programme with more clarity and consistency.
Whether you are running your first recurring series or looking to bring more strategic structure to an established programme, this session will give you a framework to work from.
Speaker
Dan Duffett
With 25+ years running accounts like HSBC, Rolex & Google for WPP/Dentsu, Dan now heads our Video Accelerator at TwentyThree, helping businesses to become fully video-enabled organizations.
