Hi, I'm Todd from TwentyThree. In this video, I'll show you some of the essential features
in your video marketing platform and how you can easily set it up to be a powerful tool
in your marketing tech stack. So this is my video platform. I've already uploaded a few
videos, the player is on brand, and some of my videos are embedded on my website. In power
mode, I can enter my Connect library, where I've already connected my marketing automation
tool and my Facebook Pixel for remarketing. Let's connect to Google Analytics as well
and get the bigger picture on how my visitors engage with my website and how my videos perform
throughout the sales funnel. I've already connected my Facebook account and my Twitter.
I have some videos on my YouTube account as well, so let's get this connected. With connections
to my social account, I can both distribute my content natively, import my videos, and
get native analytics from all the platforms. Let's import some videos from YouTube to see.
It's that easy. Now let me show you how to distribute to social. You click on a video,
click on the platform you wish to distribute to, create your post, schedule the post for
later, or publish it immediately. It's a few simple steps. Next, we want to customize our
video player to be on brand. In this example, the player has the right color, but I would
like to use my own design play button. In inbound, you can configure your player and
upload a custom play button and all you have to do is hit save. So I've connected my video
marketing platform to my marketing stack and to my social accounts. I can now run my video
everywhere and track all the video engagement across platforms. I can even use my video
content in emails, embedding a thumbnail or a GIF from my video. With my videos embedded
on all my inbound landing pages, I can start converting my video viewers into leads. Let
me show you how. In audience, you have an overview of all unique viewers. Some are identified
via my connection to my marketing automation tool. Others are identified via my videos
where I've placed collectors. Collectors are an efficient way to capture engaged viewers.
The call to action could be sign up for the newsletter. All the data gathered from your
videos are really useful when you as a marketer want to measure the content performance. It
gives you full attribution in your video marketing campaigns and synchronizes data with your
marketing automation tool. It's also super easy to set up live landing pages and webinars
in 23. It's just a few simple steps. So that's it. Your video marketing platform is now set
up, integrated into your marketing tech stack and ready for you to measure your video campaigns.
Thanks.
