20 Use Cases to Up Your Webinar Game

Hello everyone and welcome back to Webinar Days 2023. If you're joining from the previous session, welcome back. I hope you enjoyed the in-depth agency panel about how agencies can help companies do better webinars. If you missed out, the session will be ready for you on demand, so feel free to tune in for that at your own convenience. For everyone who has just tuned in for this session, hello and welcome so much to Webinar Days 2023, the annual event for everyone doing webinars. My name is Amelia and in my day-to-day job, I work here at TwentyThree as part of the marketing team. But for the next two days, I will be your host as we bring together webinar experts from all over the world to help you up your webinar game. Webinar Days is hosted and organized by TwentyThree. Our video tool is used by marketers at growth companies as well as the largest enterprise to do video and webinars. We bring you all you need to get real with video in one integrated platform that is ready to scale up to hundreds of marketers or even hundreds of marketing teams in your organization. And for this session today, we are going to be bringing to you a session on 20 different use cases of how you can do webinar or mats. These different use cases is built to help inspire you to up your webinar game. Do you ever find yourself stuck doing the same type of webinar over and over? Or do you wish that you were able to do more or for more of your team to participate in webinars? We are going to be taking the traditional webinar format and challenging it as well as bringing in some new perspectives on different formats that you can use, apply or even just tweak to up your video strategy and your webinar game. To tune in to help present to you all these 20 essential use cases, we have brought in some of our own webinar experts from TwentyThree. So together at a panel, I would like to bring our speakers on. We have Aaron Markman and Nicholas Schutzer. And they're here with us today in the studio. Yes, I can see them. Hello. Hi, guys. How are you doing? Hello, Amelia. Doing great. Hey, guys. Thank you so much for joining us for webinar days today. I would like you, Aaron, to please introduce yourself and maybe tell a little bit about what you do here at TwentyThree to the audience before we get started. Of course. Absolutely. So as Amelia said, my name is Aaron and I am basically in charge of our top funnel sales here at TwentyThree, head of business development, which is also why it's super relevant for me to take part of this. I was a part of something we did for video days and video formats. We're channeling into that now talking about webinar formats, but a lot on webinars could be used as a lead generation. So I am covering a bit of that angle today since I am in charge of the top funnel sales here at TwentyThree. Yeah, and my name is Nicholas. I'm one of the client directors here at TwentyThree. So I am in the fortunate position where I get to follow our customers' journey with their video strategy and their webinar strategy. So you can say I've seen my fair share of webinars across different industries and different types of businesses. So I'm super excited to be here to hopefully inspire anyone, plant some seeds about how you can maybe diversify your webinars. I think typically some companies start out with just doing or thinking about running one type of webinar. And then as they work more with me and work more with TwentyThree in general, they end up scaling their webinars from up to the hundreds. So super excited to be here and also with Aaron. I don't see you enough. I think we're going to get some really interesting perspectives from you taking into consideration everything from top funnel, maybe more on Aaron's side, pulling us down the entire funnel to see how Nicholas works with building customer relationships. Thank you guys so much for joining me. I'm going to hand it over to you guys now to present your 20 different use cases for webinars and then we'll hopefully have time for some Q&A in the end. So to all audience members, please remember to engage with our speakers, react, give them some reactions, maybe some applause now to get them all warmed up. And if you have any questions, please remember to add them to the questions button at the top of the chat so that we're able to bring the question on screen to share with all of you. Yes, put in your questions. And without further ado, take it away, Nicholas and Aaron. Thank you, Amelia. We have been genuinely excited to share these formats and use cases with all of you. And I do want to say that our purpose here is always to inspire and hopefully some of you in the audience will go away today and have a few use cases that will inspire you to go out in your own company and run a few more webinars. Because we're not just covering top funnel and meet generational webinars. We're covering the whole specter of webinars in different categories. So the first thing we're going to do, me and Nicholas, we'll run you through the categories and then we'll run you through the types of webinars. And then once we've done a bit of educational on that, we will actually go through each and single every one of the categories and then share the use cases with you. And throughout the entire thing, feel free to comment, feel free to compliment us. I mean, not on our looks or anything, but I mean, help us with the use cases because I know you guys are running webinars out there as well. So if there's anything you'd like to add, feel free to share that in the comments, feel free to ask questions because we are more than ready to take in questions. Yeah, I think this is actually the kind of the tip of the iceberg here. So if you want to make any comments or write in the chat any use cases that you find quite useful, we would love to love to learn about those as well. Yeah, been in process. We ended up having plus 80 different formats that we narrowed down to these 20 formats that we'll now present to you guys. So here we go. So. All right. There we go. So for the webinar categories, as we talked about, we have eight different categories of webinars. In each of the categories, they have different forms, they have different types and use cases in. So the first one is the one that I also talked about before. Lead generation. We'll take a deep dive into the few use cases. There are a lot of use cases in there, but we'll take a deep dive into lead generation webinars. Yeah, next is thought leadership. Some more brand building, big picture and positioning in the market. The collaborative version of webinars. What does that mean? How you collaborate with webinars, engaging partners, engaging teams within a company. And relational, which is more webinars dedicated for those customers or partners. You have a close relationship, so any more invite only type webinars, more exclusive, where you want to share some sneak peeks or things of that nature. Customer webinars, the webinars that. Yeah, that's definitely up my alley. So more customer onboarding, training, product tutorials, things of that nature to get closer to your customer. And kind of help them on whatever journey your business is working with. And then there is the beauty of copywriting here. It always works when it's one or two words. The channel webinars or the second party channel webinars. The webinars that you'd run through like the customers you have or the customers of your customers. But we'll get closer on what that means. Yeah, that might need a little more explaining, but we'll get to that. Number seven is internal and employee. So it's not always about customers, but also more HR related. So making sure that your new hires or your employees could be across the world, can kind of come together in the webinar and feel more at home and align with your mission and vision or whatever is relevant in your business at the time. Last but not least, it's the product and service, the different types of educational content that could be shared from a product team or service team to educate. And that could be internally, externally. That could be a lot. And we do want to say that a lot of these stay intertwined, like they go, they go well together. So we throughout the presentation, we've built some hashtags and a hashtag system. So we're hashtagging where it comes from. It's a lead generation. And we're also trying to inspire you in terms of who could actually run these webinars. So throughout all of the use cases, we'll reference to the department that we think should run these types of webinars. I like that hashtag system. The hashtag system. And next we will cover the webinar formats. So this is kind of a basic breakdown. But first is the single, so the single format, kind of a one off, more ad hoc based webinars. This could be where some companies start out, but then they might move to more recurring cadence of webinars. So episodic, which is has a constant theme, but the content per webinar will differ. And repeating on the other hand, still with a kind of a high frequency, but the same content. So think about product onboarding, pretty much the same thing you might run once a month when new customers might come in. And then the more bigger webinars, the online live events that could be kind of hybrid, both in person and online, longer format with multiple sessions across multiple days. This is kind of the maybe level 3000 type webinar you could be running. So I think we can we can dive into the first one, which is lead generation. Yeah, absolutely. And for lead generation, we have a few different use cases and also different types of leads generated. So we know we're working with a lot of B2B companies also selling B2B and in any B2B organization and in any marketing driven organization, you need leads to generate revenue, to generate the customers. So this is a traditional form of running webinars. And the way that we generate leads is through signups, it's through a newsletter form or it's actually on a landing page, gating the content before going into a webinar. That's more or less what we're talking about here. So one good way to do this lead generation. And now you see the hashtag system for the first time. So it's leadgen, could be collaboration as well, because this is a case with customer stories. We've chosen to do like episodic and the team that we think could do this would be Marcom and Sales. But yeah, customer stories. So just imagine that you're basically having a customer on stage with you presenting all the value of your own product, being this expert, but also being the end user of a product. The power of that would, without a doubt, generate high value leads for a company. So having these customer stories that you run with customers partnering up, that is also why we hashtag the collaboration. So they would be there with you. I mean, this is your alley as well, but it's also lead generation. So they would be there with you basically proving the concept of the product. If it's a product or service or as we are a software as a service, it works very, very well. I mean, think about having the taking one of those customer success cases you put on your website and making that into a webinar. The advocacy and the credibility that comes from this can definitely generate a lot of leads and prove your product beyond belief. So super good use case here. I absolutely agree with you. And then another one. And if you joined the previous session, you had a very good example of what an expert panel looks like. Here we're talking more about the how and the outcomes. So bringing in experts within your industry, within your branch, talking about hot topics for discussions. So this could be a single one. But if you're already thinking in the same lines as we are, it could also fit all of the other formats, right? Doing the repeating one, doing the episodic one, bringing in the same experts, talking about the high level topics that are going on at the moment. But it's a very good way as well. Then we talked about leads, but then also leads. Is it always bringing customers? Could it be something else? And here's recruitment webinars, more focused on attracting new employees. I mean, there's always a battle for talent. And instead of posting a job ad with your mission statement, you can get really close and connect with potentially new hires and make them fall in love with you, your office, whatever you have to offer. It's a really good way to connect with potential new hires. And yeah, I think this could be definitely worthy of a repeating type webinar just to get the funnel of potential hires in there. You always want to have some options if you're a growing company, right? And as we ran through this format, because we obviously looked for real cases within our own customer base of how they were using our platform to run webinars, we saw that for the recruitment webinars, it could be before attaining talent, simply hosting or offering a webinar in a job ad for the applicants. It could be during the process, getting knowledge about the company on a high level as well. And it could be post knowing what's going to happen next. So there would be a lot of different use cases within just this one recruitment webinars format. So that's LeadGen. And we're, of course, curious to hear. So we know that there are a thousand ways of generating leads through webinars. We have three ways right here. And hopefully we found something that you guys either you have done it, that will be proof that we found something good or something that you haven't done yet. So the next one is the thought leadership webinars. And why don't you kick this one off? So thought leadership, as compared to lead generation, this is more big picture, big brand positioning and bringing in experts to kind of make you look good indirectly. So we can we can take the first use case here, which is flagship events. So this is a really good opportunity not only to to bring people together in person, but also across the world. So driving your your agenda is inspiring people. And I think most importantly, something that we take a lot of care of at 23 is creating a community. We we this this image here you see is actually from the summit where we had a flagship event releasing our the new 23. Where we hosted tons of sessions, including the final kind of keynote where we also ran it live via webinar. And this is a super good opportunity to also connect with everyone who might not be able to fly into Copenhagen, where our headquarters is. So this was this was a really important use case. I think a lot of people should be leveraging the webinars. Yeah, a good example of the flagship event going on right now. Could be the one right now. Oh, yeah. Yeah, that's very meta. Corny. The other one we talked about was these fireside chats with experts. And then it's like, what's the difference from the expert panel and the fireside chats, which is a good question. I asked it myself. But the difference is, of course, the vibe and the atmosphere you're creating around it. So the fireside chats with experts, it's the perfect opportunity for you as a company to bring in those experts, but to keep the communication in a in an informal way, but still being professional. So basically, you would let the entire audience into a chat that you would have with experts within the field. So it's a bit of a different angle. And it's a very good way to bring out those thought leaders and thoughts and let that roll. So you're letting people in to your fireside chat with the experts. I mean, it could be that people attend this webinar because of the expert and then realize, oh, the company hosting this. They're the thought leader that I want to follow as well. So it has a lot of a lot of really useful benefits there. Definitely. And one way to kind of make research a little more alive is to do a webinar, of course. So this use case is research report reveal. I think we're actually doing something similar tomorrow with our state of webinars report. So taking something that could be a handout or something you can send on a PDF to kind of tell a story behind it, humanize it a little bit, gives some context. I think Stefan, our CTO and co-founder, will be presenting that. He will be. Yes. Current state of webinars. Yeah. And so that that really drives the whole data home and makes makes the audience connect with it that much more. Yes, we talked about because a lot of companies are producing these reports and e-books and sharing that. And it's super good. You you probably all the marketeers watching, you know that way better than I do. But that is generating leads. And I know that because we're getting a lot of leads from that stuff. But then having that one webinar revealing and having that report release as a webinar could even be a good way to do collaboration with partners or different regions if you operate in different countries as well. So there are a lot of opportunities in that too. Collaborative. Yeah, collaborative. This is an opportunity to be a bit more intimate. It's probably not as the audience is not as large of a scope here, but it's an opportunity for you to engage with your customers or partners on certain partnerships or projects or being able to co-create things with your customers. This is this is the way to to go here. The first one could be an interactive Q&A. You can also look at it as kind of an ask me anything that is episodic. So every quarter, every month, you can invite your customers to maybe ask you questions and have you answer them. It gives them the opportunity to or gives you the opportunity to to build trust and credibility with your with your customers. And it definitely makes those customers feel heard and and seen, which is super valuable these days. Yeah, because as well, you're running the topics, you're running the agenda. So this way of interacting will also be getting a lot of feedback from your the people that you're collaborating with. So there are a lot of ways as well to combine this with a lot of the other formats that we're talking about. Use cases. Interactive workshop. So yeah, this is more like I think there's a big opportunity to co-create and co-develop certain initiatives with your customers. And so this is an opportunity where you could potentially pitch an idea or a feature or a product coming soon and then get insight from your customers or audience or prospective whoever. Get that and help kind of build something together, being able to build something together. I think it provides value on both sides. You kind of get invested from both sides. So really interesting opportunity here for that kind of co-creation aspect. I agree. And look at who's on screen talking about co-creation. But I do want to say with the interactive workshops as well that again, combining this with the with other stuff is key as well. It doesn't have to be a single one. It doesn't have to be episodic or standalone. Could be a repetitive or repeating format as well. But with different with a different audience, of course. But we were we were talking about how do we do some of these things as well. And when we came to the interactive workshops, we were talking about us because we we do this video plan where we roll out a video strategy or we help companies. We're not we're not we're not we're not consultants, but we do know a thing or two about video marketing. So sometimes we also run these workshops on video marketing, helping customers rolling out a video plan on how to get video enabled as an organization. So that was like an interactive way, an interactive workshop. So that was kind of where we were going with the with this one. Hopefully this is inspiring you a little bit. I hope so. Relational. So this could be synonymous with maybe more exclusive, but relational is a customer base or an audience that you have a close relationship. So, for example, I as a client director have close relationships with a lot of my clients. And therefore I can I could run a webinar that is more intimate and provide information that is more relevant to them that might not otherwise be shared online or things like that. So a bit more VIP. Something that is exclusive, right? Exclusive. Something that's tailored to a certain audience. We were even discussing the fact that when you do this as a company, it's like we all have our ideal customer profiles and the audience that we're targeting to get new customers. Right. And there is a way where you can do these exclusive webinars with specific industries or a specific ICP or IPP if you work with with partners. So the first one we have here, VIP webinars, very important. Let's not go into the acronyms here, but very important webinars. So the VIP one, the very exclusive ones where you basically provide exclusive content and you provide something to retain that relationship that you have with your key accounts. So it's something that, of course, has to be elevated to a level where it's not just accessible for everyone, at least not at first. I work with a customer that actually has a community of I think around 400,000 engineers and they have a premium version of that where they certain all the premium users can access gated content, mainly around training for certain machinery and things like that. So this is it's also a VIP webinar example there. This is a really good example. And early access previews. This is something that I would like to do more. I think I do this a lot with some of our customers to get sneak peeks about what features are coming up soon with 23. But once again, those those you can kind of segment your customers and maybe pick a segment that has an offering that is super tailored for them and give them a sneak peek about that. Get them excited, build up, build up some suspense and get them engaged throughout throughout your journey there. Yeah. And if you're working with a SaaS or if you have a product that requires that you sometime run feature releases or you're running or making a new release of a product, then this is a great way of engaging before, you know, creating those ambassadors on a new feature on a new product before you go out and release it. Because you already you probably already have like a few selected customers that will be invited for these beta tryouts or they would get the product and they would check it out before everyone else gets it. So this is a very good way of engaging them, engaging them, but also inviting new ones in. Which brings us to your category, the customer category. This is my soft spot here. The customer, of course, is related to onboarding training or any customer related announcements owned by the customer team. Me as a good example of that. And it's pretty much for external audiences only. And I think the first use case is the onboarding, I believe. Yeah. So I think this would be a good example of a repeating webinar led by the sales or the customer success team. So for my case here, I think every month when we get new customers, we can run a webinar that is pretty standardized since the product hasn't changed that much. But it gives us the opportunity to ask questions or answer questions in the chat, share relevant handouts afterwards, and then have that on demand for those customers to share internally if any of the other stakeholders couldn't be in attendance. Yeah, there are certain types of companies that don't, like, as per se have customers. But when we refer to as customers is the people that you're working with and the people that you're depending on. So it could also be for onboarding of a new partner. It could be onboarding of something in an NGO, et cetera, et cetera. So just to get your mind going on that. Product tutorials. Yeah. This is super useful. This is episodic. So instead of repeating episodic, it follows the same theme. But as new elements of your product or service comes up, then you can kind of tweak it from there. But it's super useful to show customers how you actually use your product, share best practices and go deep into tutorials on particular features or aspects of your of your product. So a bit more of a dynamic medium instead of just having a resource page. If once again, that one step closer connection to your your customer there. Yeah. And we were talking about how do you elevate this as well when we're talking service and support and being there for your customers as well. This is one true way of being premium and being really, really high level on the content that you're sharing with your customers. And helping them out being on a live version of this. We were talking about on demand as well, right? Because a lot of these sessions, a lot of these use cases could be on demand as well. But something like a product tutorial works especially works really well when you're live because you get to answer the questions that the audience would ask about a feature. That training. This is a big one. We have a lot of a lot of big industrial companies that have really complex products. And sometimes I think a manual is not not always the best way to to showcase or training on a on a product. So Webinar gives the opportunity for an expert, for example, to come in and show the ins and outs of a product. It doesn't have to be product related. It could be it could be focused on how to onboard a new employee. But generally it's for educational purposes. And yeah, yeah. So the channel one, which, of course, we tease this a bit and it requires a bit of an elaboration of what it means. So basically, to sum it up, it means that if you are working with a customer and want to showcase something to your customers customer, you would take the position as the expert. Right. So instead of with the expert panels that you're inviting in experts in this case, you're taking the position as the expert offering value, offering knowledge that you would share. It could be it could be any kind of product and probably already thinking about, oh, how would we be able to do this in our company? Is there any way that we could help our customers customers? And I mean, if it's B2B, if it's B2C, it could also be something that they would be genuinely interested in. But that's what we mean with the channel webinars that you're using that channel to activate your customers, customers, and you're taking in this position as being the expert and not, you know, with the expert panel inviting in experts. But now you're actually the expert providing valuable knowledge about your product or about the industry that you're in and educating or teaching in your field. And it allows you to access your new audience that already has trust with that customer. So you kind of seamlessly access the trust there and be an expert here in your customers. Yeah. So the first example we have as well here is training. So we talked about before you can see we've changed the hashtags of a bit for channel repeating hashtag partner because it's the partner team that could do this. Usually the partners working with the customers of customers or the partners that can utilize or at least get get you in on that. And the next one we have would be a master class series. And we see that quite a lot. Right. Also with the with all the use cases we have taken in that position as well as running these episodic webinars on a specific field that keeps changing, it keeps evolving and it gives you a really, really good format to keep iterating on a topic ongoingly. So we often see that the headline remains the same, but then it has a number that keeps going up. Right. So it's master class one series one and then it keeps going up and then every week or a month or quarter we run a new session on that to educate and to basically help an audience improve on a certain scale. This is an interesting one. We actually we're talking about the internal the employee oriented webinar one. It's internal communication and it's helping it for a lot of different things. Let's jump into it. The first one we have is employee onboarding and what we've done as well for for ourselves just using as as an example. We're running these webinars, repeating webinars, and we've actually added them to a video library, a catalog where we can go in and use them as a reference point. What we're saying here is as well that when you do the first employee onboarding, it could be small scale, it could be large scale, and I mean, especially for larger corporations, it's a really good idea to have these videos for future reference. Well, let's say that the person that was onboarding couldn't actually join the onboarding, then all the material is there on demand for them to see so they don't have to do something extra. This is super relevant nowadays with the increase in remote work and how spread out companies can be. So once again, being able to bring people together if it's not the head office, super useful. I totally agree. And as I was saying, we have this catalog of sessions or days that you go through. Running it live, of course, we're talking about engagement and getting engagement up, not just with the internal webinars, but also external webinars. Getting that engagement is super important. And also if you're just otherwise it would just be a video or pre recording. Right. That's why it's so powerful to run the employee onboarding live instead of only having them on demand, but having them on demand for the reference point. Yes, town hall meetings. We have quite a few customers that are running their town hall meetings. I think I talked last week to one who had 4,000 people signing in to their webinar at their town hall meeting. So I think the whole point here is to make sure that everyone is included in your internal communications. This can be a typically repeating type of webinar, maybe a big quarter. However, it doesn't have to be the yearly one. It can also be weekly town hall meetings, kind of like stand ups or briefs or things like that. We even had a case of running town hall meetings, but running them episodically with being director talks. So having that town hall meeting as a director talk almost as a panel discussion. And that idea I liked a lot, running that quarterly. So basically getting all the information, all the communication out. But you can do your own copywriting in all the ways. We're just trying to create headlines that are somewhat relatable. But director talks, I really like that. Product and service. Product and service. Yeah, so product launches, super relevant to us. And I think it's a really, really good way to showcase key features and answer questions and build excitement to the new product. A little similar to what we did this summer, as I mentioned before. But this is typically a big webinar, a single kind of one off, maybe once a year type webinar creates a lot of buzz. And you can kind of maybe reuse some of that content from the webinar and share that via clips on social media and drive more engagement. And kind of push your position in the market even further. I know we even have it's not a product launch or release or any kind of. But we do have a teaser of what's coming up for our own platform as well. We're actually quite good at that. Right. We talked about before with the report release and now we're talking about the appetizer, if you will, on the product that is also happening tomorrow. We're referencing because, of course, that's a good examples of how you would run these things. In line with that, we have the feature launches. Yeah. So instead of a more epic single webinar, this is maybe more episodic. But depending on your business, however, however often you iterate your product or your service or if you come out with something new, it's more focused on specific feature or specific aspects of that product. So getting getting in detail about that feature and showing the benefits in real time and having the audience ask you questions about how this works and how did that how do you do that? Super, super valuable. And one of my personal favorites here, the blank screen. We were talking about live demos as well. So as a part of product running those live demos, because we've seen for quite a long time that they are owned by sales in many cases. Right. But what we've done as well is that we've taken in the product team and involved them in the sales process, which I like it. I like the collaborative aspect of that. But then running a live demo showing one to a few or one to a company or one to many what your product can do. That is everything we brought with you today for use cases. And if you counted, I think we're above 20. But we're curious to know if you have any feedback. If you have any comments. I think I said compliments, compliments are welcome. But if you have anything that you do that we didn't mention, we'd also like to know that. So please put that in the chat. Thank you so much, guys, for joining us and giving us your rundown of the webinar formats. I do think you counted correctly and we did hit above 20. So that's just some great insights. I do have one super quick question before we move on to our interview with Henning for you guys, because I'm curious. When you're talking about all these formats, all the possibilities that are out there, it almost seems endless. But when you're talking to the market and you're getting approached from the market, what is the most common business problem problem that people are looking to solve with webinars? And do you see any patterns there? Is there like one one business problem that they think can solve with webinars? And then maybe they learned that something different. Just some quick insights. If you have any common issues that people think webinars could be the solution to, you could watch this entire webinar on demand later and get the answer. No, we of course, there are a lot of different use cases. And I think you're right about what you just said there. It's all about how creative you get with the with the use cases. So there is not like there is a pattern on on branding from when we talk to potential customers and existing customers. There is a pattern on on simplicity. There is a pattern on collecting data and sign ups for leads, of course, for different types of leads, newsletters, customer leads, MQLs, SQLs. Just saying a lot of letters here. Letters that you're mentioning are letters that sound familiar from a marketing perspective. So it sounds like there's a lot of marketing teams that's pushing to get started with webinars. And then with all the use cases you presented, it seems like they can be adapted to teams across the entire organization, basically. But thank you, gentlemen, so much for coming on the show with me today. I think the audience has gotten a real treat with so many tangible and hands on use cases. There was also a request to share your slides. So, yes, we we will share your slides as a PDF with the participants within before the session is done. So feel free to download those and save them to your own archive. And Aaron and Nicholas, thank you so much for coming on today. It was a pleasure to have you guys. Thank you very much. It's great to be here. Great. Now, next up, we have a very special guest. I have no other than Henning Carlsen tuning in with us today. He is the executive director of LinkedIn Social and the coiner of the term smart marketing, which fuses sales and marketing and tech together. I think we've all heard of the sales marketing combination before, but he has founded Imperial to also put technology into the mix. He is also a business mentor and a trainer that helps sales and marketing leaders in social selling, also with inbound marketing and most importantly for this session with webinars. So Henning, hi, how are you today? Hi, Amelia. Thank you very much for this stunning presentation of me. I'm almost blushing a bit. So thank you for that. You're very welcome. You've definitely earned it. You've worked with consulting both to freelancers, smaller companies and some large enterprises. And I thought it would be super relevant for our participants here today to get some insights into what are your top three tips when it comes to succeeding with webinars. And then we can have a conversation. I'll rack your brain a little bit and we can dive into some of these tips and tricks that you have. So do you have any thoughts on that? If you had to name three areas that are your top secret tips, what would they be to succeed with webinars? Well, what I will bring to you today is actually that to get people engaged within the webinar actually starts before the webinar goes live. And I'm going to tell you what I will do and how I'm going to do it. And then at the end, we go a little bit into production of all the elements for the webinar because there's quite a lot of things that need to be done. And earlier I used, well, 45 minutes, one hour per webinar. Today I normally use 10, 12 minutes. So that's some of the two things that I'm going to talk about today. That is so impressive to hear that you can reduce the time by so much. I think there are a lot of marketers sitting in the audience now scratching their heads wondering, how is this even possible? You talked about preparation and that most of the work actually goes in before the actual webinar. Can you give a little bit more impetus into what it is you mean when being well prepared for a webinar? How can you prepare well for something that is as a starting point live? Well, what I normally measure is, first of all, to get actually to send out some invites to people that I think would benefit from attending to the webinar. That's the first goal to get as many as possible within the right target group to attend to the webinar. The next goal is actually, what can I do to make them join the live webinar? Because there's a huge difference in being on a live webinar compared to looking at the replay. Because you get a much, much greater dialogue if there is engaged people attending the live webinar. Yes, which reminds me to encourage everyone who's watching now in the audience to please give Henning some reactions, a digital applause, show him some love, pick your favorite emoji, everything like that. But I think it's very interesting what you're saying because, yes, it also depends on what you've set up as your goal. Do you want signups? Do you want people to actually show up? Is it engagement that you're targeting? What is it you want to get out of this webinar? So I guess to be able to either define it as a success or failure means that you have to set a goal in the beginning. Yes. Well, when I started doing some of my first webinars, I actually just counted the numbers. How many could I actually make sign up for the webinar? And I thought that was it. And then I just went on with the live webinars. And the webinar program that I use just had some, let's say, standard templates. I just customized them a little bit according to the subject, according to what was going to happen. But then I found out that I got a lot of signups, but well, it wasn't that many who actually attended the live webinar. So I actually found out a new strategy. And that was actually on every single touch part. You know, when you sign up, you get a confirmation that now everything is OK. You have signed up and then you can put in different reminders. Could be, let's say, a week before, could be 20 hours before, could be one hour before. It's up to you. But in every single of these touch parts, you need to highlight that if you attend the live session, you will get something special. And that special thing is only for the live attendees. And it can actually be anything. Exactly. And I think this is the appropriate time to announce to the audience members that for the live session, running tomorrow between one and five Central European time, we will be hosting a competition in the final session of the day for the cocktail hour where you're actually able to win a prize. So just a little sneak peek. If you tune in tomorrow as well, we will be hosting a competition to stay tuned to the end. Thank you, Henning, so much for that layup. Now, all of our team members and audience members, thank you so much for joining us. And audience members know that it's important to show up for the session tomorrow as well. And when we had our conversation, this was actually something you tipped me on because we were talking about, you know, setting goals and getting signups and different strategies on how to get signups where you were the one who outlined that or asked me the question. Yes, you're talking about signups, but how are you planning on getting people to stick to the end? Exactly. So, do you have any more tips? Can you elaborate a little bit on magic and believing people? Of course, of course. It is actually only your imagination who sets the... Well, it's only your imagination that is the limit for what you can offer for the people who attend the live session. Because you can actually, if you have a promo code, let's say you give them a discount or let's say you give them a week or month free trial of your product, or you can take the categories of that, all the different categories that you actually just heard a few minutes ago. So you can choose and pick whatever fits within that category, but give something, give some bait for people that they should definitely spend the time attending the live webinar instead of just looking at the replay. I could also say that if I give, let's say, five tips within a webinar, well, normally I say people who is live attending, they will get seven tips or eight tips or something like that. That's easy. It doesn't cost anything at all. No, and it speaks a little bit to the magic that you can create, right? That anyone can watch a video on demand or engage with something where it's very much a one lane conversation. But being able or having the opportunity to participate in the conversation will not only, in my opinion, elevate the level of conversation, but it will also help make the webinar more relevant to you specific. That's also why I'm encouraging the audience to ask questions in the tab specifically, because then they get the speaker to answer their specific question. And it's a very rare opportunity where you can have business professionals help consult you on your specific business issue, which I think is a great opportunity. Do you have any tips and tricks on how to work with different target groups? Because you were just mentioning that you have done a lot of webinar consulting for a wide range of clients. And how do you help them in consulting when them as an organization is so different in their in their nature and their DNA? But also, I'm sure they have different audiences that they're communicating to. So how do you help advise in their webinar strategies when there's so much variation? Well, I actually very much highlight who the target group is. And I do quite a lot of sending special invites to certain people that fits within the target group. It should be so that if you see anything about the webinar, it should be very clear who is the who is who is meant to attend this webinar. Is it could be is it a very technical people? Is it non-technical people? Is it sea level? Is it down on earth people that needs to learn something? Everybody should recognize themselves. And then again, you can also say where do you actually push them out? And normally I ask people to go out and search within their own network and find some people that is similar to themselves. And that's my there might be other ways of doing it. I think that's an excellent tip. I mean, if someone has already invented the wheel, there's no reason to reinvent it. I also think learning from your peers as well as your competitors can bring value in a variety of ways, not only in telling you or showing you how you can do it, but also in showing you how not to do something. If you experience a webinar that your competitor is hosting, feel free to take the good learnings with you and recreate them. But if they are doing things where you can see massive room for improvement, then it's the best place to go to for the tips on what not to do. You just mentioned that you've been optimizing the time behind your webinar so greatly. Can you give a little insight into exactly how it is you're doing that? Yes, I think the well, probably everybody has heard about all the A.I. technology who's who's who helps you getting superpowers in all different ways within sales, marketing, etc. And I actually have a tool called the copy. I and the copy has has some optimization within so you can customize your own workflow. And I customized a workflow that is specific in creating everything from the webinar title to the webinar description, to all the different parts, you know, the registration page, you need some text to put on it. You need a registration email. You need a follow up 24 hours before one hour before 50 minutes before you need a countdown page and all that. And that normally took me around 45 minutes, one hour just to create and then I need to copy paste it all in. And is it OK if I share my screen just a quick? Yes, of course. We have two minutes before the session is over. So go straight ahead quickly. Show it. Yeah, sorry. Doesn't. I just take now. There we go. Yeah, we'll try this one. And I'll just quickly jump over here. I hope that you can see it. Here you can see what I this is the input fields I put in maybe what I thought was a good webinar name webinar description. I put in the target audience. If I have a guest, I put in the name of the guest and I put in the name of the guest's company. And then I put in my own tone of voice so that it the AI tool here writes exactly like me. And then you can see over here it it it it continues with the workflow after the input and generates the best webinar title according to the target audience. The webinar description, it generates all the text for the registration page confirmation generates 25 for hours reminder and so on. And depending on what webinar program that you have, you can actually just build it and then you can just customize it. So it makes all the work for you. So motivating to see what you can do with the help of technology. Yeah, it takes a few minutes to to for the AI tool to to create it. And then, of course, you need to put your human touch upon it so that to make sure everything is is correct. But then the job is done. So thank you so much for showing that. I think it's really interesting to see the different ways you can work with your webinars also pre production as well as post production. And I think just to sum up our chat here a little bit, you came with some excellent tips. I think the being prepared before the webinar, the more you prepare, the less hiccups you are setting yourself up for, especially for a live webinar. I think you mentioned keeping viewers until the very end is, if not more valuable than reaching X amount of signups for your for your webinar, because then you know that you're talking to the right audience because they're actually interested. Keeping it personalized and tailored to the target group, always appreciated by the people who will be consuming your content. And as we can see that you just demonstrated for us with the help of technology, there's there's really ways you can optimize on this nowadays. Thank you so much, Henning, for for joining us in the session. And thank you so much for giving us a little insight into how you've been helping companies succeed with webinars and some of the tips and tricks you've picked up from your experience. Was special. Great. And for everyone who is joining us, who is still hanging out in the room, we do have one more session left for the day. So I do encourage you to hop on over and join us for that. We've had some amazing sessions here today. And if you are just tuning in, you can catch them all on demand. So please follow me into the next session where we will dive into the state of webinars in content marketing with our content marketing legend and handling. So see you soon.