Garrett Moon - Growing From 0 to 1.3 Million Pageviews

Hi, I'm Gary Moon. I'm a CEO and co-founder at CoSchedule and excited to be at Inbound. We're talking about content hacking, how to make your content better, how to get more traffic, build your audience, all the good stuff that marketers love to do. Right. So you guys grew pretty quickly. Can you talk a little bit about how you went from zilch to 1.3 million page views? Yeah. You know, it's like the typical story when you launch something. It's like, okay, ta-da. And it's like you have zero page views, you know, zero audience, no email addresses. And we really focused in on content and content marketing and using social email channels to build our audience and to build our product. So, you know, right from the gate, we were blogging three to five times per week at various intervals and really focusing on building our social audience and our, you know, email audience. And, you know, that is, that's where the story started. But I think, you know, for us, we really found some tricks in terms of something we call a competition-free content, which is really looking at the landscape of what your competitors are doing or the topics that you're covering and figuring out how to kind of level up on what they're doing. So we write really long in-depth posts, something that most people don't want to do. We were focused on doing really actionable how-to stuff. And, you know, that's kind of what we're doing. And that process is what got us to that 1.3 million page views area. Amazing. So video is becoming more and more popular. There's data saying it's half of all website data now. Why do you think that is in a content-driven world? Well, I mean, one, like just the medium, like it's so convenient for the devices that we have in our pockets and the iPad. Like, you know, I'm a baseball fan, so I'm like every night I'm watching baseball. But like I got something else playing or going on the iPad and stuff. So I think like just consumption is important. I think there's also for us, I think there's, we think about it as in like putting our team on video is tremendously valuable. People like to see the faces behind the product. Consumers have an appreciation for that type of thing a lot more. And so I think that adds a complexity to it. Customers just enjoy it. So we ask this to everyone, but if you had one piece of advice for marketers using video and content in general, because you're a content expert. Yeah. What would it be? Don't let the device you have stop you. I think people underestimate like how good their iPhone is at video. And, you know, 30 bucks, you can get a little lapel mic or something like that. And so I think people think of video oftentimes as there's a really large barrier to entry. And even I know our team was asking like, well, maybe we should invest more in videos. Like, let's just do more video first, right? Like you have a great camera in your pocket. Let's buy the mic. And if we're using it, we understand that. If we're using it, we understand how to make it part of our day to day marketing cycle, then, you know, then we'll make further investments. But most of the time you have what you need to get started. It's just a matter of actually doing it. Right.