Video Is The Future

There's a massive trend, um, you know, that I think no one can ignore. And it is never going to go away. That we're going to continue to consume more and more visual content. And so brands doing content marketing have to figure video out. And we understand that video has, is uh, done well, is uh, is a really emotional, um, really vivid, uh, media form, which can be particularly strong in getting messages across. Video is very good as a sales tool because it's so real and so engaging. Video is a thousand pictures so it's whatever, it's a million words. The ability for it to express things succinctly that we can't do in any other medium is still present. As it grows with the ability for everybody to be able to use it, it means that businesses have such a great option to use it and adopt it, to work with communities to create far greater content out into society. People will engage much better with a person who was speaking to them as if they were there. And also it's found that video sales pages, the video landing pages, are actually a great way to convert attention into leads and sales. There's nothing quite like seeing somebody's reaction as they use our product for the first time. So we're using video more and more. People love to watch video. Obviously we're seeing the boom in video with Snapchat and Facebook. That's fantastic. My problem with that is that most of the brands that are doing it, they're doing short-term campaigns, which I think is a waste of time. If you're going to do something, let's commit to it, let's put our resources to it, and let's create something valuable over time. Content creation with this video is actually a marathon. It's not one video, go viral, being there, done that, finished. It's that consistent creation of content regularly for your audience that keeps delivering. Unlike a TV ad or a logo on a sports stadium, which is completely unmeasurable from a direct response perspective, we're going to start to see that with brand-owned video platforms.