Novo Nordisk

My name is Torben Bundgaard. I work in Novo Nordisk, which is a Danish-based functional company. We are the world leaders in insulin and diabetes care. I work as a senior manager in corporate communications, and my role is to help kick off some of our larger projects, being with video, being other types of communication projects. Working with video and living images basically goes back to the very early days of Novo Nordisk. We were founded in 1923, and already back in the 30s and back in the 40s, the company used film as a way to express our activities and express our values. More recently, Novo Nordisk has been working with video all through the 80s and 90s. And around 2007, 2008, we started actually employing video journalists, integrating video as an element in our story flow. We also try to convey those messages with videos and so on. So this is basically how our intro web looks for employees working in Novo Nordisk. And you'll see this is a front page from our news section. We call it PeopleCom because it's about communication, it's about community. So whenever we have news stories, they are published here. They are on the front page. And when you go into the news story, this is what you'll see. So there's an image and there's a story. And along with the story, very often we try to also have a video. So if you click on the video here, basically that opens a new window. And in that window, you'll basically see the video platform that we have. So the video platform we established one and a half years ago, we call it NovoTube. Of course, it links to YouTube. But this is our internal version of YouTube, where not only we can share stories that are in the news, but also where employees can share their stories and their videos from around the world of events, achievements and so on that they are proud of. About 75% of the videos that we have there are probably professional produced by either Corporate Communications centrally here or some of our local professional communicators and affiliates and manufacturing sites and so on. But we're seeing a growing amount of videos that are produced by employees around the world where basically they want to share the videos. This is an example of a video that was done in connection with a sports event for kids playing volleyball and so on. And again, as you can see, it was done by Novo Nordisk employees and then feeling proud of what they had done. They wanted to share this with other employees, inspiring them to do similar events around the world. Up until now, we basically haven't had any problems with employees sharing their stories. Of course, there was a little concern in the beginning that we would have inappropriate content being uploaded to NovoTube. But I have to say that our concerns were unfounded. I think employees are extremely good at making the informed decisions about what to share and what not to share on NovoTube. And so far, I think the kind of videos, the value of videos has been extremely high.