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We really want to do something on this gap of video and digital innovation and transformation. So it's the peculiar thing that video is still stuck in this world where it's not part of it, right? It's not even considered that innovating all your customer touchpoints to be video based or creating deep relationships is not seen as a strategic thing necessarily. It's still seen as sort of, "Oh, we do some production here and there" and obviously aspects webinars, etc. you might be more strategic. So the challenge is that we need to get video into that box and be part of it, right? Not to take over or anything, but to get it into the perspective. So to do that, the last few months, we've been working with some great innovation teams to build a Video Innovation Workshop model. It's very simple: it's a three hour workshop process to prototype and innovate your customer touchpoints with video. It's open source and you can download all the slides and decks and whatever and put your own design on them. We're really doing this just to provide the tools to move forward. So, it's on our website, launched today. We hope in your companies you can use it. And we definitely especially also hope that agencies can use it to move the perspective. On the customer side on video.
