Umbraco CodeGarden Case

I'm the Chief Unicorn an Umbraco. Also the CEO. We are a software company. We make a CMS. That's the biggest CMS globally on the Microsoft stack. At Umbraco we are doing software. We're not video experts. but TwentyThree makes us look good because in a very nice way if it helps us share videos in the right way on different channels. It helped us live stream, it help us organize the video and then we can focus on what we really want to do. This event is our annual developer conference taking place in Denmark We are more than 400 community people here for three days discussing all things Umbraco. Live is new for us. Until recently we haven't been able to share the Code Garden feeling with the rest of the community live. So we gather 400 people at this conference for there's more than 200,000 in our community not being here. With live we can reach those 200,000. Which is incredible and actually just tightens the community much closer to us. I think the most important thing about video. What I've learned is just do it. I think some people tend to a over complicated it. You're not a TV station. It doesn't have to look posh. It's actually really a quite natural feeling On stage feeling in videos. works really well.