Tagged with TwentyThree

When Video Becomes Default

GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard; PwC is one of the Big Four. These are large, respected, traditionally serious organizations that have quietly built genuinely mature video practices. This conversation makes that maturity visible, and unpacks what other companies in similar positions can take away.

39:41

The Video Agency is Now

Agencies that only offer production are losing ground to a new breed of Video Agency: one that works on retainer and guides clients across all their video needs. Just as the digital agency consolidated into a single dominant model, video is now doing the same, and the opportunity belongs to those who move first. A practical playbook turns the model into action.

38:18

Meet the Video Producers

The role is changing. The producers who matter today aren't order takers: they're operators who run intake, allocate studio time, and decide what gets made. At their best, they become video changemakers, moving their organization from "video is a deliverable" to "video is how we communicate." Three producers, three very different companies: same title, three different realities. Moderated by Paolo Campagnoli.

47:21

Meet the Video Changemakers

Video changemakers build their roles without permission, and often without a title. Marius Plenker of Allianz, George Mole of Bird & Bird and Benjamin Hunnerup Faltz of Saxo share how they won trust at the top, made the case for video with data, and learned when to say no. They also compare life as an in-house agency with moving from production to strategy. Moderated by Dan Duffett.

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TwentyThree Summit Keynote 2026

Video has won. It’s reshaping how the world communicates, and marketing is becoming part of video, not the other way around. Stream the TwentyThree Keynote live from TwentyThree Summit 2026, where our founders take the stage to give you the inside track on a series of world-first product announcements and demos to move video ahead and show you where the transformation is going next.