Wednesday September 11, 2019

Pleo

Pleo is a company payment card solution that automates expense reports and simplifies company spending.

To help scale up their customer onboarding processes, Pleo turns to video and webinars to educate their customers in a fast, personal and timely manner.

"One of the things we loved about the TwentyThree webinar tool was that we could follow up and analyze what had happened during the webinar," said Björn Ingmansson, Customer Onboarding Manager at Pleo. "Now we can communicate with a lot of potential leads at the same time. It's proven - people are engaged in the videos. It just makes sense for me to work with video, to create that engagement because that engagement will finalise in business for us."

By leveraging TwentyThree to run their videos and webinars, Pleo has achieved a play rate of 94% and a completion rate of 72% (average play-time percentage) on their videos across their website.

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View transcript

My name is Bjorn and I work with customer success here at Pleo. What that means is that I on board all the Swedish customers into Pleo. And what Pleo does is to provide company cards to all your employees so you can empower them and make it possible for them to make purchases on behalf of the company. At Pleo we use videos in various ways so of course for the marketing of the product on social media these personal videos that we would send out to customers and leads, but also on webinars. And webinars have become a core part of my work in onboarding as we had to scale up. So the use of video today compared to a few years ago is much broader. You have a much easier way into video. I'm working with a webcam a microphone and a little light and maybe spent $200 on this to make a setup and I could potentially just use my mobile phone to make videos So you don't really have an excuse anymore not to do a video and it's proven that people are actually engaged in the videos and then it just makes sense for me in my business to work with video to create that engagement because that engagement will finalize in business for us. The role the webinars play in our current sales and marketing strategy is to be able to communicate to a lot of potential leads at the same time. So we would communicate a lot around new product features that might be super interesting to some of the leads we have. They might have said no to our product previously just because of this feature so webinars is a good way for us to reach out to all these people at the same time. One thing we loved about the webinar tool was also that we could follow up and analyze what has happened during the webinar also look at engagement and how we can reuse the content for other platforms such as social media or maybe even in our newsletters. So video is the future and if you want to get started with videos you should definitely look into how you can scale with video but also into a video marketing platform like TwentyThree because there you can unite all your videos into one platform. So make your webinars, have all your videos uploaded, track them and see the data and get insights from your videos but also share them to every channel you might be using in your daily business. I would definitely recommend TwentyThree as a platform if what you're looking for is really growing your company with videos.