Maarten Reijgersberg - Pay attention to how you share a video!

What is it in 2017 or onwards, 2020, what will we see in the field of marketing? So, when I'm looking in the field of marketing towards 2020, I think I don't see a lot of different things that my colleague experts will tell you. It's virtual reality, especially the Microsoft HoloLens. It will be 3D or 360 video, video in general. But then again, since we're not that much used to video yet, it's all about how you guys execute the video. Because it's not that hard anymore to tape a realistic video. Actually, somebody here is taping it now with an iPhone. So, the equipment is there. It's just the narrative and what you're actually telling and how you share these videos and how you tag these videos is what decides if they're going to be popular or not. Or they're going to be remembered. Because there's been done so much video content now that it's kind of hard to be remembered by it. Great. Also, can I ask you one more question? Yeah. So, what's the big tip? What would you say is one thing that they should be focusing on? So, now everybody is awake and everybody needs video. My big tip will be think about how to share this video because it's quite easy to make a video. You can hire professional people for that. But then if you have a video, placing it on your website is just not enough. Or placing it on your Facebook profile is not enough. You need to really think about on how you are going to share this video and how this video is going to work for you. And how actually you're going to make your advocates share this video for you. And there's a whole strategy into that. And I think that people are putting a lot of attention in how the video looks, how professional it is. But actually what matters in how sharing, how to share the video? Nah, people are kind of not putting so much thought into that. And I think that would be my tip to pay more attention on how to share video.