“What's especially important for us right now is to return on marketing investment.
We could show that when we develop marketing material, it generates a sale also.
My name is Jesper Gorm and I am a brand director in GN Resound.
We are one of the world's largest hearing aid companies. We are globally.
We use the TwentyThree Video platform for all our three brands, the Resound brand, the Beltone brand and the Intertone brand.
We know the video generates more clicks than the usual copy on the Internet,
and we have incorporated call-to-actions in the movies.
Usually at the end or during the movie, with implementing simply a box,
so if people want to try out the product, they can click on the box,
and then they see a web form that they fill out.
We could also have call-to-actions for more professionals if they want to have a demo of the product.
So that way we use the video to generate leads, which hopefully could end in sale.
My name is Senna and I am a project manager with GN Resound.
Often we also get maybe an end user lead that we can direct to our customers,
or we get a new dealer lead that we can direct to our distributors around the world.
So all these call-to-actions are a benefit to both us and our customers.
We show that there is a flow from you watch the video until you actually made a sale.
And it's both for the professional market, but also for consumers.
