Cisco does some interesting work with video, both funny video and more educational, inspirational
kinds of video.
One of my favourite videos that they have put out is actually a funny sort of commercial
for Valentine's Day and they talk about this new gift that you can get your loved one for
Valentine's Day and it is a Cisco server system and it's absolutely ridiculous, it makes no
sense which makes it absolutely hilarious.
So that's definitely one to check out and Cisco in general is a good one to follow to
see what they're doing in terms of video.
RedBull does amazing work around video, they've actually created a channel around video and
they of course get into content that is not as closely tied to their brand but they really
see delivering that video as a service and a way of connecting with their customers even
when they're not necessarily drinking a RedBull.
So those are a couple of examples that really stand out to me, I'm excited also about what
Marriott is doing around video, they've been really trying to be the RedBull of the travel
space so they're putting out some interesting series around a video.
I also like University of California, they're putting out some interesting videos, fun educational
videos that are really trying to take academic research and make it relatable and a little
bit funny too so across all kinds of purposes, situations, video has a lot of potential.
One, educational, video can be really helpful for educating people about a topic or the
way a product works.
Two, storytelling, video can be unbelievable as a medium to convey a story, a narrative,
an arc.
Three, personality, video is a wonderful showcase for someone with a fantastic personality or
presence.
