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Hi, I'm Steffen. I'm the CTO and co-founder of TwentyThree. Video marketing truly is the art of balancing between good storytelling on one side and having the data to back decisions on the other side. You really want to make sure that video isn't just produced for the sake of it, but also in a way that really optimizes the value and the results that you get out on the other side. TwentyThree is built to enable that decision making. Analytics in TwentyThree is built for that purpose, to really drive all that optimization and that decision making in a way that allows you to succeed in video marketing. If we dig into the features themselves, we have powerful aggregate video analytics. This allows you to know not only that a video is being played, but also where it's being played when people are dropping off, why they're playing in the context of that, knowing whether it's embedded on a blog, whether it's on your website or whether it's driven from social media. You can use it to see which videos are driving conversions, which videos are really keeping people's attention by having them stick around for a long time, thus driving time inside and a lot more. TwentyThree also lets you know not only that a video is being played, but also who is playing that video with audience. So audience lets you build deep profiles for the context and for the companies that are interacting with your content. You can use our forms to convert unknown viewers into known leads. And then you can basically build out full profiles around the videos that they're watching and what they're interested in. Finally, you can connect TwentyThree to the rest of your marketing stack. So videos shouldn't be living on its own. Every time somebody plays a video, you want to know that in Google Analytics, you want to feed that data for Google Tag Manager. And you might want to see the leads that you're engaging in HubSpot, in Salesforce, on Marketo. And TwentyThree lets you do just that with Connect. So the craft of video marketing is about storytelling. It's about human authenticity in videos and it's about capturing the imagination of the people on the other side. But it's also about attaching data to that, making sure that you know which videos are being played by whom and why. And you want to make sure that the answers to those questions really feed back into your marketing channels, both into your video marketing platform, but also into the other marketing tools, your CRM, your marketing automation and your email marketing. To really make sure you can keep optimizing your marketing output and get the best possible return on investment on your video marketing.
