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Hi, I'm Steffen. I'm the CTO and co-founder here at TwentyThree. When using video on your website, there's a lot of things to optimize for, and people that get really successful have the right tools to do so. So that allows them to focus not only on getting videos to play, but also to look right and to optimize the things that matter to them. That can be something like SEO, the times that customers spend on their websites, and how that experience unfolds in terms of interactivity, related videos, and a lot more. And with TwentyThree, we've built the platform that allows you to control all of those things and to really build a video marketing strategy on top of the video tools to really unfold the video marketing strategy. So TwentyThree lets you host and embed videos onto your own site using our video hubs, our video players, and our embedding tools for automating forms and lead conversions. The player itself is best of three designed to make it really easy to embed videos onto a site, but also to have the player that looks right for your brand. So you can customize colors, play buttons, logos, and how the player works and how it sizes for your customers. TwentyThree lets you optimize how your videos should look through our video hubs and through our dedicated landing pages. So there's a lot of tools in the platform that allows you not only to publish a video and to embed it, but also to build a landing page for your video or even a full video hub where all of your content is in one place. This goes across your on-demand content, live events, and even webinars. So this is a really good way to not only have videos, but also a way where people can go search and explore for all the videos that matter to them and even see the video content as they dig into your content and into your brand. One of the crucial things about video marketing is that you get value out of the video play and out of the video engagement. And a good way to do that is to use our collectors to drive leads from video viewers. So how that works is you can basically insert forms either before a video, during a video, or after a video has played that allow people to sign up for your newsletter, to sign up for demos, to sign up for getting more information from your company and from your sales staff. This is a really effective way of turning somebody that is already interested in your content into somebody that you can actually address and somebody you can actually sell to. Finally, the platform offers a lot more details in terms of having detailed video analytics, detailed interactivity on video players so you can have people interact with video players, you can add sections and chapters into videos, you can control subtitles. And the platform itself isn't the full video marketing platform that really allows you to not only succeed in video, but also to succeed with video on your own side, on your own terms in a way that really drives user engagement.
