TwentyThree Webinars 4.0 Launch

Thomas Madsen- I'm Thomas Madsen-Mygdal, co-founder and CEO of TwentyThree, and we're all coming to you live from our HQ here in Copenhagen, Denmark, Europe. We are going to do a fast-paced webinar today. The next 40 minutes will give you a quick update on TwentyThree, a lot of stats and insights on webinars and best practice. All the new information about TwentyThree webinars follow, and an amazing big demo that includes eight people to produce the demo, so look forward to that. At TwentyThree, we believe video is about getting real, so we only do real webinars, we only do real demos, and everything you're going to get today is real here. So first, I wanted to quickly check where you are tuning in from. So we are in Copenhagen, Denmark, Europe. Where are you coming from? Share in the chat what city or country you're tuning in from. So we're coming from Lebanon, London, Malmo, Stockholm, Spain, Brighton, Stavanger, Norway. Aarhus. Parts of Copenhagen. Everywhere around the world. Amazing. Thank you for sharing. I also just wanted to hear a little bit how you are. So down next to the chat box, we have our little reaction tab. So how are you feeling just now? Are you excited? Are you in a caring space? Are you energetic? Are you looking for ideas? Share, give us what you're up to today so we get a feel for what you're looking for today. I see a lot of ideas. I promise you we'll show you a lot of inspirational things. A little bit of love also. Yeah, you always need that when you do a big product launch and a webinar. So thanks for doing that. Great. Okay, we're all set. We're all in this space together. And what we're going to launch today is a lot about getting together. And creating even more participation in your webinars. So that's truly exciting. But first, let's quickly just do a quick update a little bit on webinars and where we are with 23. So today, we're really turning the page on webinars once more. And one of our deep sort of beliefs at 23 and one of our principles is to be a pioneer. We pioneered video many, many, many years ago. When it was nowhere near what it was today. And that's also what we did with webinars. In 2016, we started working on webinars because we saw it as something that was going to be fundamental to use. Back then, webinar software was sort of weird video conferencing software you needed to install on your laptop, on your machine. I guess even some products today even still are that. A lot of friction, a lot of weird UIs. You needed six or seven different tools to do webinars. So 23 webinars was the first sort of modern breakthrough product that was very webpy, didn't have much friction. People could just sign up and you could produce it all in your browser as we're doing today with even this webinar and all the capabilities you're seeing. We've since then been done two major updates in 2020 and 21 to take the experience further, to give you even more power and ease of use to really do great webinars. Today, we're going to turn the page once more to drive this field forward on webinars that we are so big believers in and care so much about everyone on this team. But first, a quick update a little bit on video and webinars and what we're seeing at 23. So you have a little bit of understanding of what's been happening since last we saw all of you. So we've come a long way since 1888 and the ground hay garden scene. We've seen the very first video in the world where people were able to capture the moment and share it over time and distance. At 23, we are incredibly passionate about our core belief that video is so important because it's what makes the digital world human and real. Get real with video is what it's all about. That we are taking all those empty websites with transactions and self-service and e-commerce. And we are putting the human side of the video. The human touch in there. The magic that builds your brains. Get your stories out there. Shares your product knowledge and everything in between. And that's what we're working on every day here. Every one of us to enable everyone in your company to use video and get real with video at every customer touch point there might be. We, since we've spoken last time around, worked a lot hard on getting our product really into one. So we today have everything you need to do to get the video. We are up and running with video to get to your baseline, to get to best practice and even a lot of areas get to be the leaders and the innovators in your field. We are fundamentally about supporting those that really want to do video. And we are what you upgrade to when you have done using the starter tools that also are great ways into to get going. So if you only are using 23 webinars, definitely check out everything else. Video library. It's a great way to enable your whole organization with your content. Personal video to start being able to share and communicate by video in your team. You know, as we often ask people, can everyone in your team send emails? And yes. Can everyone in your team do a video meeting? Yes. Can everyone in your team share all your videos that you have spent so much effort and time on and your webinars? Not really. Can everyone communicate by video in your team? Not really. So your core challenge is really to enable your whole organization to be able to move to be video based also. It's not always you need to be video based, but you need to have the capabilities and also the empowerment of the individuals in your organization to let them figure out when video starts making sense and building a video driven culture. Then a little bit on webinars. So webinars still keep going. As you probably all know that are joining this webinar today. Just the last year we had about 1.3 million people joining a webinar that was powered by 23. So still incredible momentum and the numbers keeps growing on the number of webinars and the amount of participants. And we're seeing that this sort of catch up that we spoke up when the pandemic hit that people are really starting sort of to get into that. The world matured very fast. It speeded ahead. Webinars would always have become a pervasive thing that would be to get deep into our organizations. But suddenly it changed and matured very fast. All of our organizations have been in this catch up mode. But we are seeing people put in their teams, their organizations, their webinar program managers, their studios. All the core capability is to be able to always do webinars. So we're seeing a great catch up and a lot of great digital marketers and webinar makers out there really catching up. To the occasion. Why we're excited about webinars as always is this sort of core thing that is a massive change in our digital paradigm. That we live the last or the first 30 years of sort of the internet digital era in a world where the innovation was that you could access all information in the world at all times. But there was no events. And that's really what webinars is about. Moving to a world that has that orchestration of joining. Of joining things that are real and live and participatory and creating orchestration in your engagement model and your customer model market model overall. So that's why we're incredibly excited about it. And also why some of the greatest brands have been built using webinars and live streams. So a couple of things we're seeing on webinars that I think all everyone should be aware of just now is that we're really seeing videos. So webinars going everywhere in the world. We're seeing webinars going everywhere in the organization. It's not just marketing running a webinar now and then. But it's really every team starting to use webinars. And the marketing team enabling and driving. Which also leads to a lot of different webinar formats and types being done. So think webinars everywhere in your organization is really where we see the leading edge currently is with the innovators that keep driving. And obviously still scaling within the core sort of marketing team and the top moment. So we're seeing webinars that are more sort of top funnel webinars. We're also seeing an incredible range and variety and scale of webinars. Especially when you really start thinking webinars not as mass events only. Which also they are just as this one where everyone are invited. But start thinking them into your customer relationships, your channels, your relationships. So on this sort of mock version here of a webinar format strategy or webinar program at scale. We've seen some incredibly exciting webinar formats. Ourselves have great success doing customer webinars where we do webinar just for one customer. So one big global organization where we host a webinar just for all their people around the world. Hundreds of people joining to get the updates on how they can do webinars. How they can use video, share good examples and stories. Best practice across the organization. And a great vehicle for us to engage with a lot of people at scale within that company. We're seeing channel webinars where people that have worked through channels are running webinars to reach sort of the end user in the channel. We've seen some pension companies especially here during the sort of tumultuous times we're in. Do a lot of webinars just through a channel through one of their customers. Reaching each individual with contextual information relevant for the pension scheme that they're on at scale. And running a lot of them every month. Also to make sure they try to drive down the amount of inbound customer service requests they get. And we're seeing a lot of relational webinars where people rerun the same webinars over and over and over. But do them with the people that have the relationships to the market. The customer account, customer success. The account managers. The sales people. The people that are managing relationships. So that a product launch like this could be repeated 50 times with each account manager rerunning it again. So we are still seeing incredible sort of innovation pace on these formats. Recurring webinars on your website. You have a webinar every Monday where people can get more information and get an introduction to your company. Right? Even also a lot of formats that are not about massive scale necessarily. But about creating a more participatory entry into building a relationship to your company or your organization. And please do remember always that the two greatest brands of the last decades were built on webinars. They were fundamentally built on creating your own story and your own events. Apple's keynotes since the resurgence of the late Steve Jobs into Apple still drives hundreds of millions of people. Watching their product releases without needing to do any advertising. Tesla repeating the model with creating an event out of every launch. Every knowledge event they do and battery day and everything that's being done. So webinars are still this fundamental secret source that few people actually realized was at the core building these greatest most valuable companies in the world. So, you know, keep accepting the challenge. There's still a lot of... There's still a lot of leg way to do. Obviously at 23, we also do a lot of webinars. We do our recurring webinars, but we also twice a year do our very big events. Just in June, we hosted our webinar days, our biggest ever. And just to share with you a little bit the magic that can happen when you have an Apple legend, Guy Kawasaki, that worked with Steve Jobs on the launch of the original Macintosh in 1984. Very engaged and keep having more tips for how to do great webinars. This is the magic of what a webinar can be. So I'll just run it for you to see what happens when unexpected things start happening in a webinar. I think the tip is coming up. I expect something that's hardware now. Okay. Okay. Here's another hardware. Here's another $10 you should spend. So, by yourself, some foundation that matches your skin tone. Get yourself a soft brush because you want your face not to be shiny, and you want to cover all sort of the imperfections on your face. the imperfections on your face and so or like in my case when i get sunburned all the time so what you see right here is about 10 bucks worth of makeup so get 10 bucks worth of makeup 1500 to 2000 bucks worth of hardware and you are good to go like so yeah uh makeup advice and uh as uh as all these paradoxical things about doing great webinars always is that great sound and great makeup apparently is but there you go makeup tips from one of the biggest marketing legends of the modern era um so um just very soon coming up we have our video days event uh the sort of event that captures everything about video we got some incredible speakers so uh watch out for that you'll get an invitation soon all of you who have joined today here december 7 and 8. a lot of sessions you can join you can join them live if you want to be part of it and be the participatory experience you can watch all the clips and the and the and the sessions afterwards we got one of the world's most famous footballers and also the best video makers that have 10 million followers sharing how to do great content we have oscar nominees we have some of the best webinar makers from linkedin salesforce godaddy apple tesla joining to share all their knowledge with you so look up for that then um we also do a lot of reports and share a lot of a lot of knowledge at 23 and that's really what i wanted to give you here just very quickly a little bit on all the insights in the latest data just here in june we ran our latest state of webinars report looking at all the aggregate performance data from from all the the webinars that are run on our platform including a lot of survey data qualitative data also to to sort of get a gist of where we are on webinars so um so i'll just share very quickly 10 sort of top tips here and insights for you number one uh that the you know webinars are still new i think a lot of you are sort of catching on to that that two-thirds of everyone only of organizations started doing webinars just within the last the past three years so you know we're all newbies uh we're all newbies we're all newbies is and it's okay to fail and experiment we're still figuring it out is the sort of feeling sentiment we're starting to see a big pick up on the average number of webinars uh 33 webinars on average with huge variations obviously on a lot of people running thousands of them also we're seeing 251 average registrants per per webinar so still an amazing amount of uh of engagement obviously it's not always about right about them getting the numbers to be higher it's about the right people in the webinars but it's still a pretty substantial number we're also seeing a great variation of of the length here about uh 62 percent of webinars are about sort of within that hour sort of 30 to to 60 minutes uh mark that we all see a lot of webinars but we also see surprising amounts that are very short or very long so think don't get boxed into only doing one type of webinars really think about a lot of the different types you can do and the pace and the speed in terms of how people want to engage with you we see uh the average duration currently being at 65 minutes so just about the the the hour mark on the average but that's obviously uh sort of on the average with a a few of them really very long driving the the numbers up so so keep innovating keep figuring things out we see an incredible 61.7 average attendance rate you know people that sign up and the people that actually participate so almost two-thirds of the people that sign up to a webinar some at some point in advance actually joins with an incredible attendance rate uh in unlike anything else in the modern sort of marketing and digital world that that you actually do it and obviously with the tools in 23 you can work on reminders and great communication to make sure people actually do join we see 46 minutes on average time spent one hour per day. so every time somebody actually chooses to show up for a webinar on average it's 46 minutes so incredible brand engagement incredible time spent together on these webinars which really sees the significance also on what optics we look at webinars into you know it's almost like doing a customer meeting for an hour of engagement also the significance of why investing in webinars replacing a lot of much more costly customer touch points is an important perspective to build internal support in your organization. We're also still seeing more than 96% of people that will keep doing the same amount of webinars they're doing or will invest even further. So, you know, there is no backlash on webinars here. Everyone realizes the challenge that this is going to be an integral part of how to connect with the world around you, connect with the market around you in the future. On tools, we still see a lot of people that are very unhappy with our tools. And, you know, only 14% of webinar makers would recommend their webinar tool. More than 50% of them are actually looking to shift. We're very thankful that the numbers for 23 are very different. And do keep please sharing all the insights, all the feedback, doing webinar software is probably one of the most incredibly hard product categories. In a 30-year digital career, it's the hardest product I've ever been part of doing. So please keep pushing us because all what you share is what makes us better every day and keep building up the product to the level it is. Then finishing off, last point here, a lot of information about when to do webinars. One of those interesting things where people have a lot of bias. So number one, that, you know, you can actually run webinars at every point in time. Surprisingly, actually, there's the attendance rate is even higher in the mornings. But you see the numbers are very close here. So think about scheduling your webinars at all times of day. Don't get locked into only doing them at 11 o'clock or 3 o'clock or 9 o'clock or 5 o'clock. Think about all the evenings for, it can also be a great time to do a webinar when people have the kids in bed and they're having a little bit more relaxed pace. Then in events and at large, but also in digital events, apparently, we a lot think about the middle days of the week. So very few webinars actually happens Mondays and Fridays. And for no reason, actually, because the attendance rate is actually higher on Mondays and Fridays. So, you know, don't get locked into just doing webinars one day. A week in your organization, or we always do them on Thursdays, or we always do them on Tuesdays. Think about every day of the week and keep experimenting. And attendees actually have a higher attention span on Thursdays and Fridays, where they have a higher engagement if they actually joined the webinar, you know. So yeah, on Fridays, you know, we're not busy or on the way to the captain or done with working, we are actually going to spend more time on your webinars. So collectively, Friday is the best day to have your webinar. And also why we're coming to you today on a Friday to try it out ourselves. On average, it should be performing if we put in the engagement rate and the attendance rate about 13 to 21% better than the other days. But obviously, you know, there's no right answer. But I hope the data could show you that don't get boxed into doing webinars in one way. Great. That was a little update on video. Okay. awesome. It's great. Thanks for being here. Uh, rather than the bulk of it? Okay. Thank you guys. So yeah, I'm Stefan. I'm one of the co-founders here at TwinFree alongside Thomas. And I'm incredibly proud to show you what we've been working on, honestly, for the past year on the webinars platform. So what we're saying here is exactly why we started out. We're turning the page on webinars once more. So to refresh, basically we built this product with the webinar marketers in mind, the people that are building out landing pages, that are getting people to sign up for the webinars, the people that are running the webinars directly from the browser, the people that really kind of value the fact that we want to be on demand afterwards, that you want to have an ever-flowing marketing machine. So the old way, at least when we started out, and this is something that hasn't honestly changed a whole bunch in the meantime, is that people would have, well, five tools, seven tools, even nine tools for how do you manage data, how do you get it sent out to potential participants, what is the platform you use to run the webinar, how do you take questions, how do you run polls, and then how do you use the webinars afterwards. So with TwinFree, we basically set out to build one tool that will allow you to do kind of all of the above to make it easy to launch a webinar, whether that's about the landing page, the sign-up form, the experience in the webinar room. So the engagement along the way, the on-demand experience. And please keep that in mind as we start talking about what we're releasing today. So to remind you, this is the fourth big release of our webinar platform, and we've gotten something in there for all of these things, right? Better ways of running marketing, better ways of running webinars, engaging in webinars, and overall building a better user experience both for the people that are hosting webinars, speaking in webinars, and attending them. A bit inside baseball, this is a big, really big release for us. As I said before, people on the inside here have been working on this one for a year. Behind the scenes, there are actually 100 smaller releases. So we'll have had multiple different releases. Some of them have been in beta with a lot of you guys over time. So we've already spent a lot of time kind of testing out how do these particular things work. And a very crucial part as well is this is also something where we've listened to a lot of input. We'll come back to that. But without much further ado, I'll start with the first point here, just If you are a super user of webinars, you'll see a lot of things here having changed. And first of all, hopefully, if you really are that super user, you'll already have noticed that there's a new look. So we went to the chat. of redesigning our webinar room with a lot of the same key concepts in mind, but wanting a fresher look, something that's a lot simpler to look at and that fits all the different things that we want to do in terms of engagement, in terms of having a more certainly levels of engagement. in these concepts, vocês já sabiam o que é isso? DoN't worry, we're gonna work with plain Oh my God. Oh my God. to make sure that they look exactly how you want it for your brand. I'll show you some examples here. So this is whether your Rangoo will show you a bit about Rangoo once we start demoing in a second. But also you can see how this beautiful new design, while simple and while clean, also really adapts to the people that are using it. So you can get all of your colors, all your sensibilities of your brand in there in a way that's just stunning. So that's the new look for the webinar room. So this is something that's live and available for all of you already. But let me dig into a lot of the other things we have. We have something like 10 new massive features, releases that are part of the webinar for release. First of all, we're launching something that has probably been the biggest request since we launched 23Webinar. It's On Camera. On Camera is a whole new way to engage your audience. A new way of bringing people that are attending, that signed up to be in a webinar, to also take part and speak in the webinar, to turn on their cameras and to be in there. This is something that we've wanted to do for a while, but we also wanted to do it in a way where there was full control for the people that run the webinars. Because you don't want people to just kind of turn on their cameras and be there. There's a lot of things you want to be controlling a bit. And we built that with On Camera. On Camera works by allowing you to build a queue of all the people that are in the room. All the people that are wanting to join. You can see what they look like. You can see that they're ready. You can see which questions they want to ask. And you can then queue them into the webinar room in a way where you still have control of them. And when they're done asking that question, participating, feeding back on the questions that you're asking, when you're done with that part of the conversation, you can also bring them out back into the audience again. So it's a seamless way for you as webinar producers to connect with the audience. And you can then use that as a way for you as a webinar producer to control a much more kind of fluid conversation with the people in the audience that are attending webinars. To show you much more about how this works and how this looks, I've aligned myself with Julius Altenburger, our product manager. And I'll turn this over to Julius to show you how On Camera can change how webinars are used for audience engagement. Yes. So, hello. I'm Julius Altenburger, product manager here. I'm currently at 23. But for this one here today, I'm going to be Julius Altenburger, product manager at Rangoo, a company selling drones and using webinars for generating leads for internal all hands for all different kinds of webinar use cases. And to showcase the new feature a little bit, I've invited two of my colleagues, which for the drone webinar will be on the webinar. And I'm going to be talking about drones in wildlife photography. A very interesting topic. I've invited a drone engineer who was part here, which is Joao, and drone photography expert, which is Elise. And we will run you a little bit through the next bit of this demo. Thank you. But first, I want, as part of this drone webinar, I want to hear from the audience what they are actually interested in, what we should talk about today. So I'm going to head over to the people tab and see, okay, we already had four people queued up here. And I think I'm just going to take two of them quickly into the room so that they can raise their kind of questions and what they want to talk about. Yes, this request talking about adding tools to drones. Another request about how we that we should address signal boosters. Also a very interesting topic. Yes, I think we're going to have that as part of our webinar. I'm going to take those two out of the room again. I think we have time for one more. So I'm just going to choose another one here. Let's take this one. Get that. Yeah, that's a request on screen. Asking about the most exciting news about drones. I would say it's all the different use cases for drones and all the different things. Our use cases can really help in creating better pictures. So, yeah, in this way, I'm easily able to communicate with the audience and work with them on the same level. We have to work with them in here. But I think what's left to say here. This feature works in Chrome and Edge at the moment. Which is supporting nine out of ten webinar joiners. But it's until the end of the year. So stay tuned for that. I would say back to Stefan. Isn't that cool? I mean, it's one of those things that, well, it could be chaotic, but as you just showed, you can have this lineup of queue. You know exactly who you're bringing in, when they're talking, when you're bringing them out. You still have full control of the people that are joining your webinars. It's actually quite cool. So there's also an open invitation. If you're in the webinar room now, you'll see on camera, button on top. If you have a question, if you want to have comments, we'll actually do a bit of a panel at the tail end of this. So if you're up for being one of the inaugural users of on camera, this is your invitation as well. Next up, we redesigned TV cards and we added a lot more TV cards. So TV cards have always been this way of bringing a TV-like experience into your webinars to show stuff on screen, to make sure that there's a real-time updating poll that you can bring in information around. So we've done a lot more of that. So we looked into all the different cases where people are using information around the webinars, speaker bios and so on. And we brought that up so that can now also just be used as a TV card. In a lot of cases, when people have been demoing or trying this out, they actually find that they have to do no slides because the webinar is actually now using the speaker bios, the questions, the comments and so on, coming directly into the TV cards. And it's very aligned with this TV-like experience that we want to be building. So this is a really powerful thing. Again, designed to be used in the browser directly for the people that are kind of just running a webinar with no previous experience in terms of like big video production. And again, Julius is more than happy to show you exactly how these work and how stunning the new designs for TV cards are. Yes. So, we're back with drones for wildlife photography. Let's see. I think we have a poll for our audience here on where they prefer to fly their drones if they prefer to fly them in cities, in the countryside or over water. And what I'm going to do is I quickly going to show those on screen. I think it's pretty great now that, you know, you can see me and the poll and we are live updating even in this to actually see what the audience is reacting to. Let's head over to and take some questions. So I think there's an interesting question here on how high can they fly? So with all the Rengu drones, I would say you can fly pretty high and that doesn't only sound cool, but it is cool. But that's things you might already know. And in here in our people tab, I want to quickly rehash. Yes, this is the webinar on drones and wildlife photography. So for everyone who has come into this webinar, that they are clear that they're in the right place, that they are clear what the topic of this webinar is all about and everything around that. Also, again, super happy to have our drone engineer. And our drone photography expert as part of this, especially highlighting our drone photography expert, Elise, with all of the information about her work and what she has been doing before, but also having the possibility to actually introduce people that want to join myself on camera so I can easily just set it set it here so people know what to do. Last but not least. I think I want to introduce our expert panel, which is coming up next on drones. But for that first, back to Stefan. Thank you, Julius. And I think for this one, let's actually demonstrate for ourselves like how that TV card works. So if you want to ask people to go on camera in the session here, we can turn that on. I think that's perfect. Just click it, Christopher. It's going to be great. So, first of all, I want to just kind of highlight, well, you can actually participate in this webinar, join on camera and be part of what we want to do. All right, if you turn it off, we can move on to to the next big feature, we have a lot of things to to go through. So back when we launched the webinar 3.0, just about a year ago, we launched a whole new way of running webinars with mixed mode and with panel mode. And one of the things we also wanted to bring to that is panel select. So, able to select. But literally also being able to select who is on the panel and at which time. So this works exactly the same way as you would expect it. You can just have your panel with everyone in the room, but you can also mix and match. So if you just now want to have a conversation, the two of us can be on screen. You can add more. You can kind of bring more people in or bring them out again to have exactly the kinds of panels and exactly the kinds of conversations that you want to be having in an engaging webinar. Again, that feels just like you would if you were a panelist. You were kind of producing for TV or for professional video. So in some cases, we'll have said, wow, we brought you on camera. We bought your panel select. We brought you a whole new design and a lot of new TV cards. And that would have been amazing. We would have been incredibly proud. But in fact, we have six more things that are shipping with webinar 4.0 today. So let me take you quickly through some of those. And these are not necessarily the small things. They're actually really important things to the people that are running webinars every day. It's a lot of the things that we've heard from all of you guys that you really wanted to do to have more control of what goes on the room, more ways of engaging, more ways of steering the conversations and the people that are using the product or even allowing more people to be able to use the products. So let me kind of give you a peek here. First of all, we're launching speaker chat. And it's a room that's dedicated for them. So you can coordinate everything. You can share around whatever is going on next. So if you have a lot of people that are not necessarily sitting next to each other, this is where the conversation can go on where you can coordinate your webinar. We're adding support for chat links. And we're doing so in a secure fashion where only speakers and hosts are able to share links that are clickable. So this is something that we've shied away from doing before simply because we wanted to make sure that you wouldn't be subjected to spam or to anything like that. But now you can basically have a secure way of pushing in links directly into your webinars to share stuff that goes on and kind of have a new way of engaging. We've added more question controls. Actually, we've added a lot of question controls. So now you can collaborate between the host and the speakers. And you can line up your questions. You can order them. You can dismiss them and mark them as answered. So a lot of those controls that allow you to run a really expedient and well-produced Q&A. We're launching support for social profiles. So along with the speaker bios, we've always had a nice picture or at least a picture, a name, a company, and so on. But now you can also add social profiles and links and so on to build a much more secure way of communicating. And we've added a much more dedicated landing page that also allows you to kind of show who are the speakers in this webinar, how can I learn more about them. Something that I'm incredibly proud to bring but might not be relevant to a lot of us but matters a lot to the people that it actually matters for is accessibility. So with this release, we have full WCAG 2 .1 support for hosts, for speakers, and for the webinar audience. And this is a case where we've had incredible customers that have come to us and said, there's stuff here that you can't do. There's stuff here that you could be doing even better. And we've hopefully answered that in the exact right way where you can use the webinar room with voiceover and where we've gone through and made sure that everything is accessible on every screen reader and so on. Finally, mail metrics. So mail metrics make it possible for you to see every mail going out, not only that it went out, but also the open rates and the click rates to make sure that you're reaching the audience that you've built with the webinar landing pages. So six main things. Very big thing. So that would be massive launches by themselves, but a lot of things to show. So one final time here, Julius, I'll hand it back to you to show these six new things. Yes, and we're back here and just, yeah, getting back quickly to our expert panel, because I really love to show you this. I can actually say yes, I just want to chat with our panelists. I'm a drone photography expert here, and I can mix back and forth and also set up all the things beforehand that I can then go back and forth to. Yes. But as Stefan said, there is a great way to actually communicate with my other speakers now. I can actually let my other speakers know that I joined. I draw you are up next. And in here we can easily communicate and get everything going around the webinar. Also, as the topic is quite, quite hard here and quite advanced, I want to help my speakers by helping them to sort a little bit through the questions that we're having. And we're actually having a lot of questions. So I think this one might be a good one to get into first. Now, the speakers will also see that on the same way. I can resort them and also say, OK, we have already talked about how high can they fly and how long does the batteries last? Or also just say, OK, I want to dismiss this. This is something we don't have time for right now. So getting back to the chat, I actually want to let the audience know something more about no fly zones for drones. So I'm just going to take a link and post it into the chat. And as you can see, it gets transformed here. Oh, there's someone from the audience also getting in with a link. So actually, my link is the only one that is clickable in here. And yeah, that's, I think, an easy way to actually share things in the chat and actually get people the content that they need. Wrapping up this webinar on drones, I want to refer to the social profiles that I'm having on all the speakers here, where I'm linking to the LinkedIn profiles of our experts. Here to Twitter profiles, Facebook profiles or web pages. And I think in that way I can show that I can bring the engagement towards our own web page and towards our own social profiles. Also, we are running a lot of webinars at Rangoo, so it's pretty important to us to actually know how do the emails around our webinars perform? And for that, I think we can nicely see that for this webinar, we are actually having a 100% open rate. So everyone who signed up and who got the email has actually opened the email 33%, clicked the link in it. And I can see it on all the emails that are sent out from the Trend3 platform, which is a tremendous help for my webinar program success. But last but not least, Rangoo also has a lot of customers that have high demand for more accessible content. And for that purpose, Rangoo is using the webinar room with all our accessible features. And to show how it looks like, I've prepared a short video. So let's go. We are continuously working on making webinars even more accessible. This is why today we are launching full screen reader support for 23 webinars. So everybody can create amazing webinars in 23 and get their content on screen. Let me show you how it works. VoiceOver on Chrome. Accessible webinar rooms, camera or microphone recording. Google Chrome. Julius. Work. uzzi. Let's get to it. First menu, Q&A page. Switch up to Q&A by pressing screen. Oh wow. BBC News. You can go through all of them to fin and findよ. VoiceOver off. So as you can see, it's as easy as that to create an amazing webinar through accessible webinar rooms in 23. Thank you, I guess both Julius and past Julius. Perfect. And I can't overstate how proud we are of bringing all these features. So I hope you understand all of you what we mean about turning the page on webinars once more. These are new ways of running webinars. These are new ways of engaging audiences and bringing more performance to your marketing efforts using webinars. So that's it. We have a few minutes left for questions and comments. And hopefully I can at least see that we both have a few questions in the queue and one or two people waiting to go on camera. So I think that's next. We'll do a big break here and then we'll re-sit here. So let's get started. Welcome back. So we're in the couch. We have time for a few quick questions and reactions. First up, let's pop the go on camera. If TVCard, you're all welcome to join. And say hi if you are up for it, if you got a reaction to all the things we just showed you. And we also have time for a few quick questions on webinars stats or webinars 4.0. So I see we have somebody who wants to go on camera. Let's get Lopke in and say hi and hear the reaction. Hi, Lopke. Welcome to on camera in 23 webinars. Thank you so much. Happy to be here and happy to test this feature. Great. What's your reaction? I'm very, very enthusiastic about this feature. I've been I knew it was coming and I've been waiting for it for a while. That's why I wanted to jump on and test it myself to also see what the experience is from the guests joining. On the cameras and maybe if you want, I can jump in with a question right there. Yeah, please do. While waiting to go on camera, I was wondering, can the person kind of like managing the back end already see and hear me? Not hear you, but see you. So basically, as you were like you were waiting in the queue for a while. Good that you are out in in time. And we saw basically a photo of you. So we now know who you are. And if you ask the question, I guess you didn't in this case. But you can kind of type in a question saying. I have a question around how on camera works or how wildlife photography with drones work. So it gives this way of kind of building a building a queue. So we had a good preview of you before. So to know that you were a good welcome joiner to to come and say hi to us. Great. So you see a picture. Exactly right. Yeah, you see the preview also to make sure you know you can select who you want to who you want to get in there. And you see that they're ready to go and have the cameras on. And they are the person you think they are, etc. Right. So it's important to keep the control of the experience for the producer. So nice. But they're lucky. So good to have you join. And thanks for getting on camera. We'll we'll say goodbye. But a great example of how you quickly can get somebody in that you spot has a comment or or or a fault. So ask is really use on camera for questions for questions. Reflections. It can even be an easy way to get somebody in on in to be a speaker if they don't need to be kind of full full speakers of a webinar. But just join for a few minutes. You don't need to. Perhaps there are surprise speaker even that you haven't listed on on your webinar page. But but is is there. We also have some questions. So let's let's see what we have there. We. Yeah, we have one from our Jen. Let's get that on camera. So our Jen asked, can the webinar also be watched afterwards? Yes, we are going to send you a link afterwards with everything on demand and also a few other special invitations so that you can really get started using a 23 webinars. And then we have some questions from over and up on the chat. Perhaps that's for you, Stefan. Absolutely. So for the people that don't know, gear mode is a way of producing webinars from a kind of hardware setup. If you have a studio in your basement or have made big investments and want to do higher level webinar production like a few times a year to mix and match with your with your kind of standard webinars. So webinars. So if you're interested in learning more about the gear mode, we'll get a lot of these updates, including all the design updates, all the things that happen around around questions, all the people that have all the things that happen around the kind of question sorting speaker chat and so on will be available and all the accessibility parts and obviously kind of mail metrics and everything in between. So if we're counting 10 massive updates in the in webinar 4.0, actually like seven or eight of them have a massive impact again. Whether that's about design, look and feel, accessibility metrics. Question management and so on. All of those apply to to the people that are using gear mode. And obviously we're also seeing a lot of people that are starting to use gear mode, not as the sort of ultimate way to actually sort of getting out of gear mode, but running gear mode as one signal into the 23 webinar production and then being able to also enjoy a lot of the other capabilities. So we're sort of seeing this sort of a mixed gear mode approach where you're actually not running the webinar in gear mode, but you're running it. And so. And so I think that's a great way to kind of get into 23 webinars with from your gear on the cameras where you want to have extra control and mixing like we have today. I'm sure we can we can mix a different camera to if we want to say try that. Well, that doesn't give much. I can get my hand up there, perhaps, or camera free where I can where we also can say hi. Also perhaps requires a hand. So. So that's that's a way of running and using all your great gear and your hardware control software and even text overlays and other things in combination with everything. So we're definitely seeing a trend shift there. Great. I think we've already been running a little bit over time. So let's wrap up. Important for us always is that we are building this with our customers. So please don't hesitate to keep sharing your feedback. And your input, as you can see, this 23 webinars for is majorly based on working together with customers on on listening and improving and getting things right. Also, all the small details that that makes the difference. So please do sharing them. We also going to have a webinar next Friday that you'll get an invitation to an email. With the with everything about training on how to get started using the Webinar. So please do join that one also. So that's it, folks. Thanks for joining. 23 webinars for launch. It's been a pleasure getting all getting it going. Thanks to the whole team for this incredible effort in in really moving the webinar category forward once again. And have a great day. Bye. Bye.