I like a shoot from the hip style,
I know you guys do too.
My name is Brandon Houston,
I'm the CEO of Switch Video.
Brian Fanzo, better known as iSocialFans.
I'm Ian Boaham,
I am the Director of Interactive Services at Square 2 Marketing.
Can you say this?
Okay,
my name is Taruna Shah and I work for Showbox.com.
My name is Chris Brogan,
I am a business advisor and author.
Three, two, one, go.
For me the trends in video are kind of DIY,
you know.
What we evangelize is,
look,
video is an incredibly flexible medium.
It's so varied you can do anything with it.
That's really where the gains change.
You know,
people are like,
oh I have to be zany and unpredictable and like really smart,
but...
Swearing does some pretty special things.
As you guys know, video is everywhere.
It's good for everything.
You do it right.
Figure out a way to make it visual,
because people love to really quickly
be able to understand what's going on.
The biggest tip that I would have is go in with a plan.
I love this conversation because I think for me it's
helping brands really understand the power of video.
Right now I'm very passionate about the conversion side of things.
If websites could smell,
I think that would be great too.
It's really happening.
This will be the next platform.
I think we're seeing more and more live and personalized video.
The challenge with video though is
you're already directing and guiding.
Directing and guiding me to what I should be seeing.
We have these grandiose ideas of like,
oh yeah,
we're from imagining.
You need to start drinking your own champagne here.
Good one.
That was really good.
Oh good.
