Rasmus Fisker strategic advice for brands
''Be dependent on your content strategy instead of your platform strategy'' says Rasmus from MediaCom Beyond Advertising at Komfo Summit 2016.
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It's all about the future, so let's hear your advices about the future. So, that's always hard, but some of the things that I would focus on being a brand or an organization right now is to not be dependent on platforms. Platforms are going to change, they're going to come and go, they're going to be popular and then they're going to be unpopular again. We're seeing that all the time. There's somebody, some is sticking there, but some are also going down in popularity. So be dependent on your content strategy instead of your platform strategy. That's the primary thing. That's going to make you adaptable in terms of what's going to be coming in terms of platforms in the future.
