Startup intro: Tattoodo

Next up we have Mick from Tattooed. Please welcome Mick. Hello. Hello, thank you for having me here at Copenhagen for the win. I'm from an industry where FTW means something completely different. So thank you for having me here at Copenhagen. Fuck the world. I have a gazillion slides. We have a CEO that's almost as Nazi as the Danish folks party. So they are, they are. So I'm gonna rush through them a little bit quick. We are disrupting what we call the biggest subculture in the world. And that actually makes sense if you look at the industry. It's a 50 billion dollar industry. That's the tattoos alone. And then you have massive underlying markets. One of them being 50 million or 147 million searches on Google each month. So it's a huge market which opens up for media, media model. 40% of all millennials are tattooed today. So it's, it's quite big. The thing with this market is that it's open for disruption. One of the few. It haven't changed much since the 60s. It's still something that is passed on. It's passed on by apprenticeships. It's definitely not digitized or democratized or even commercialized. So it's interesting to dig into and also a bit complicated. We are by far number one in the world. We are what we used to say the only global tattoo website. We have 40 million fans on all our social media platforms combined. We have 15 million monthly unique visitors. And we have 2 billion monthly subscribers. We have 1 million monthly content views on all platforms. Which makes us the 6 biggest, I think, media on lifestyle and entertainment. I'm not sure about that number. We're trying to build it. The thing is you can't really build a billion dollar industry anymore on a media model. So we're doing, that's basically what we want to do. So if Vice and Buzzfeed started today they would have a hard time raising money. Because nobody ever quite believed in media anymore. So we are building our strategic model on, some of you maybe know Mary Mekas from Kleine Perkins. She has this ridiculous report that nobody reads. But if you read the abstracts you'll find out that she has the 3 C's model. Which is content, community and commerce. And that's very interesting. So we build a lot of content to build a community. And within that community you can seek information to actually build a business. And you can find information to actually go through your purchase. We found out that there's a massive gap in the market. You can see the numbers from people who don't want to read them. Although almost all of them are looking for a tattoo. And almost all the tattoo artists are looking for a way to find new customers. That's really interesting for us because people have iPhones. So we build this community that we're feeding with content. And we already have 20,000 signups. There's 40,000 shops in the States. And I don't know how many globally. But a lot. We already have an onboarding team in place. We have an office in New York that we recently opened. And we're going to build revenue from premium listing stuff like that. Maybe you guys are familiar with House. Which is a very interesting model where they sort of own the entire vertical in interior design. What's really interesting about if you do the bookings in this area is that it's a $50 billion industry. There's a company standard that if I bring a customer to you, you give me a 20% discount. You give me a 20% kickback. We know from companies like Just Eat and others that a 30% market penetration is kind of the maximum you can ever hope for. And that alone will give us a $3 billion revenue. So that's what we're heading for. Thank you.