One piece of that are really giving marketers the opportunity to create a dialogue.
The next gen of this whole personalization trend is thinking beyond what value can I drive
to the business, but how can I celebrate this person?
So personalization plus relevancy, really you're able to deliver an impactful message.
And increasingly messages are becoming the means of controlling our tools and also engaging
with the world.
Don't innovate where you don't have to.
Building the one-to-one future and this is kind of the next evolution of that.
Engage.
The most important part of emerging platforms like Snapchat is the talk section.
These sorts of new touch points are just incredibly exciting.
Engage one-to-one to have conversations, talk to people on a first name basis because that's
all people really want.
And I know that you have my data, I know that you are doing this, so at least target me
with the content that I like.
Even if you bounce, I have your pay address, I know your company, I'm going to send you
an email, I'm going to send you a letter, a note.
I'm going to power chat, I'm going to get to you one way or another.
We are effectively going to have artificial intelligence or personal assistance in our
pocket and I think that's a good thing.
Alright, you won't get away.
Which means I can pay more.
