Learn how we are using TwentyThree for our marketing strategy

Welcome. So, thank you Thomas for the lovely introduction and apologies for not being able to set up the screen. Technology is quite complicated, you know. So, I'm here to talk a little bit about how we use TwentyThree to do our own marketing activities and maybe inspire you to do some as well. As you can see, there's a beautiful website up on the screen. We have been building it for six months, but we've had a little bit of a help because we've been building it with TwentyThree. I'm not going to talk about the big video. I mean, everyone has a big video on their website. Let's go for the nuance. Let's go for the little things because that's what matters. Check out our footer. You see some videos there. We optimize these. We make them performance-based. We try and find out what people want to watch. And we share the videos with them. A video is not meant to be shown once. If you have a good video, it might even be three years old. You should nurture that content because guess what? It might still be relevant today. So, what if we click on one of these videos? What's going to happen? We're going to have a custom environment for that video. That video is going to have a home. I love this because I've got social sharing features. So, when I share my content, my audience can share it too. They can like. But there's a little special thing about it. I've got a custom branded player. It's my identity. So, when I syndicate this content, it goes out with my spring green color. I don't have anyone else's brand on it. It's mine. And that makes it very special. But... Having a player is not enough. You need a home. I believe that my website is the most exciting place on earth. Of course, we can go on borrowed spaces like Facebook, Twitter, YouTube. That's great. You can reach your audience there. But you don't own that space. You only own your own website. So, you really have to make it a destination. You have to create your content so that it is engaging. And so that your audience doesn't just watch one. They watch another and another. And hopefully you can get that time spent up enough so that they click on that big button on the top and request a demo. Because at the end of the day, that's why we're creating content. Because we've got a business to run. You've seen Video Hubs. I'm going to show you a little bit of the things I use on 23 on a daily basis to generate leads and hopefully clients as well. Squeeze pages. I love these. I'm a growth hacker. For me, it's all about conversion optimization. I need my AdWords to match my banner. And when they hit the landing page, the message should be exactly the same. But the problem is, we're a startup. We can't have endless developers and designers. But we can have a tool that does this all for us. We put a couple of videos. We put a collector. It's integrated with our automation and our email. And guess what? Our database is populated. So we get a real return on investment from our marketing efforts. Other features. Do you recognize this page? This is where you signed up. This is a live stream page. This is how we make our audiences a good return for us. We can reach people around the world. They can be in New York, San Francisco, Japan. And we can give them the exact same experience. We can share this exact message I am sharing with you right now at a click of a button with no stress. Just put a good picture. Make sure the colors are aligned with your brand. And guess what? You're ready to go. But fair enough. Not everyone does a global launch every day. Maybe you're a smaller business. This might not fit your solutions. What about webinars? When I came to 23, they told me I was going to have to do webinars. My heart dropped. Webinars are awful. The players are disgusting. The users sometimes don't show up. It's just not a fun experience. And at the last place I worked, that was a death sentence. But surprise, surprise. It was this easy. It's branded. It's seamless. I have a forum. And I can just share to the world or to a niche audience. Exactly the message I want to share. It's that easy. I know it's hard to believe. I'm on stage. So I think I'm going to throw my CMO under the bus. Maybe even my CFO. Every day they're hassling me. Maria, where's your marketing effectiveness? Maria, what's your ROI? Maria, do you really deliver value on Facebook? And actually, those are really hard questions to answer. They're tough. Because you've got to collect multiple data points. You don't know who your unique user is. People bounce. But guess what? 23, again, helps me out with this. I know exactly what my users are doing. I know the what, the where, the how. And even the why of their experiences on 23. Because the platform does it all. So in a nutshell, this is my experience with 23. And I hope it inspires you to see the possibilities that you, too, could do it with your marketing on a day-to-day basis. Thank you.