Scaling Success Stories

Hello everyone and welcome back if you were just in this first session with us today welcome back but if you're new and just tuning in welcome so much to webinar days 2024 this is the annual event for everyone scaling their webinars if you're new I would just like to introduce myself real quick my name is Amelia and I work here at 23 as part of the marketing team but I'm so excited to be hosting webinar days with you and spending today and hopefully a little bit of tomorrow evening with you as well webinar days is hosted and organized by 23 our video tools are used by marketers add everything from growth companies as well as some of the largest enterprises in the world to do video and webinars and I'm very proud that this is actually the fifth year in a row that we're able to put on webinar days with webinar days we really aim to move the market forward with webinars and digital events and video marketing and we see as part of our job to inspire everyone who's participating and organizing webinars so I'm very happy to announce this year's theme which you will know if you joined me for session one but this year we really wanted to focus on webinars scaled so this year's theme webinar scaled and we're going to we're going to be exploring just that so why is it important to scale your webinars what does even scaling webinars mean to you and yeah how have some of the greatest brands in the world already succeeded with scaling their webinar strategies so these are some of the questions that you'll hopefully get answered throughout today and tomorrow and my name is that you are ready to scale your webinar strategies for 2025 after these two days if you're new to the platform just quickly want to introduce you to the chats on my left hand side if you notice right above the chat there is a questions tab please use this question feature if you have a question to the speakers this way we can bring your question up to the screen and it's a really good opportunity for you to get your specific question answered if that's a little bit too intense for you and you don't exactly have a question but you still kind of want to engage we have a reactions feature as well located in the bottom of the chat so if you click the clapping hand emojis it's a good way for you to give some feedback to the speakers to let them know that you're listening and always fun to see a little bit of engagement from the audience I also want to give a really special thanks to all the speakers who during the next two days will help thousands of video marketers or webinar program managers and business leaders to really up their webinar efforts so thank you so much for joining yeah I think we've heard enough from me and we're excited to get into the session so we have with us today webinar leaders from both GS1 and Gaea who have scaled their webinars at their companies from one-offs to yeah without a specific plan in mind to really global programs that have played a huge role in meeting commercial objectives and these are their stories so first up an essential member of the webinar team at Gaea. Gaea is a leading supplier of systems and components in the food and beverage industry and when I had my meeting with Maurice he told me that if you've eaten a frozen nugget that it's probably come out of a Gaea machine so one of those small things to think about Maurice has played a key role in the companies and how they have scaled their webinar programs globally and he is here today to share his story with you so let's see if Maurice is ready to come on stage or on screen with me and ready for this session I'm going to give us a moment to get our our panel up here let me just see yes I can see Maurice in the room here yes perfect here we are how are you doing today Maurice ah thanks for having me yes good a little bit nervous because I'm normally acting behind the scenes but yeah good to go good to go how are you thank you I'm doing well I have my team members behind the scene that I'm looking at in the behind the camera so I feel quite confident and well supported but I can assure you that you're gonna do great we chatted a little bit so I know that you're very ready for this session today okay yeah thank you I'm just gonna let you take it away so just feel free to yeah on the screen and let us know when we're gonna play the video and we will have that up for you yeah I will talk you through a little bit of intro so I'm working with Gaea you will see a little video of that in a minute so you get a little bit familiar of all the blue we have these days in our slides but also if in what we do but normally I would say we create machinery to create everything you can find in a supermarket so in short so that's including packaging but so 80% of our business is in food so let's run the video now so we can have that behind us and then go dive into the topic of today Thank you. Thank you. Thank you. Thank you. Thank you. Learning levels. So first, we needed to do with a choice of system, and we needed to learn about the system, the role of the system, the roles in the system, hosts, moderators, speakers, invitees, etc., etc. How does content work? And we needed to learn how to use the system, obviously. But at the same time, we started off with how how can we use the system we uh how does content work uh most of all because we started off with slides with uh drawings with like low level stuff with small audiences but we kept on hanging in um and one went better than the other uh i will go into the tech part a little bit later and the journey we made there um and as in art um we the three steps you go through is learn discover and in art i would say exaggerate but in business i would call a develop so if you look at for example the renaissance first they discover uh rediscover the drawing techniques uh and and sculpture techniques of the the ancient greeks and romans uh then they overdid it uh so sorry then they discovered how it really worked and then they exaggerated it so if you look at that you would think of for people who are interested in art think of giotto michelangelo and then caravaggio so it's learning uh further developing and exaggerating so we were learning a lot uh around all the topics we uh uh we had to cover uh we were also learning about internal organization but as said i will get back to that a little bit later then we started discovering uh further use the system uh questions of the users so the users who were creating webinars came up with really good questions like uh tell me everything about lightning what should i wear uh and we were all sitting behind laptops because as most of us the real boost came uh when uh kovit hit uh normally we would go like to 100 trade fairs a year with gaia we have 18 000 people running around the world so that was a big miss of contact with customers so there was a big ask and a big learning curve in that period so we tried all kinds of things to to find out we tried to do sequences we even had webinars where we would send lunch to people at their homes because we knew they were at home but our most valued thing was um and integ damping um so looking at uh companies from Latin America uh and three factories you know in this direction we had there were two staircases And we slowly developed that, checking all the boxes. But it took us around nine months to get actually approval on all those areas to use the system we chose, which is 23, actually. And then from then on, we could start more thinking about development and the development in technology. So how to get better visuals, how to get better backgrounds. Could we do a studio setup? Use all the functionality in the system. And on top of that, content, content, content. So here's a little journey of how we went about. So we went from camp to audience. So sitting behind the camp, you even see, if you look carefully, there's a little bit of farming branding in the background, the guy with the cow, which is kind of funny to set the scene about something. Then we went into smaller studios where we had a big screen in the background and speakers in front of it, which gave us the possibility to have multiple speakers in. But also we had to learn about production outside of the system. And then, as you can see, maybe it's not that clear in this little image, but we now have like a huge studio with three cameras, big screens. We can change the scene. And as you can see, a huge green background where we can play around with all kinds of backgrounds, complying with the topic of the webinars. So we do both internal live feeds and webinars for training and informing our workforce. But we also obviously do external ones, which go from 10 people to up to 600 or 700 people at the same time. So we grew with our audience. So in the beginning, we had maybe 10 or 15 viewers at some topics. And if we put those topics out these days, then we easily get a lot of people in. And then we started learning about lighting. And about what to wear and what not to wear. We all know, I think, that the small stripes is a famous story. I think everybody bumped into once you go live that all your the whole shirt is going to dance on the screen. So, yeah, we even have had at some point our CEO hide a brand on his shoes. So sometimes you bump into funny things. And just before we started, Vilma and I think the next speaker, we talked about behind the scenes in the waiting room. And a lot is happening there. So it's always funny to be in there and make sure that people are coming across all right to bring their content to the floor. So what we wanted was a monkey proof functionality. These days, in the beginning, we had like a humongous training of like one and a half to two hours. People had to come back two times. We talked about the whole system, what's where and what to do. Once we actually set up the roles in the webinars, then it got easier. So now we teach people to how to do webinars. I think if we need one hour, it's a lot. So we train people, give them access. We have a workspace now which called the sandbox where they can play around and fool around and try out our content and then actually have them crack the safe about doing a really good, good, a really good webinar. So in terms of functionality, we had the roles defined moderator host, which is more or less the same. And which was a what was a real deal breaker for us is that we now are able to have multiple hosts in the system, which makes all our lives a little bit easier. Because one needs to go through the slides, the other one needs to start a video and but you also need to take care that you have chat and everything. So again, it's learning, learning, learning, discover, discover, discover, discover. What can you do with it and then roll it out to the to the people. So we're in close contact with with 23 about all kinds of technical things. Also, sometimes trying to push a little bit of functionality into their roadmap. But I think the working together, it was great. And what we learned is that we do also shorter webinars these days. But I think the most important thing is that once we got the technology and the functionality handled, we could start scaling. And I think the best one is that we have an area where we work in which is called spray drying, which is used for example, to to make instant coffee or baby powder, milk, baby milk powder, I should say, where we started off with two people in front of a of a of a camera with a screen behind them. We started off with 15 people. And slowly we build up that audience. And first we thought this should be like a lead generation or marketing setup. So we should show what we could can do what we how good we are, how long we are doing it for. So the the normal blah, blah, I would say. But now we actually found out that it's more about building a community than doing webinars for leads. So I think it's a it's a different approach a little bit different. A little bit different in the in in terms of what we want to get out of it. And that made the way clear to get a little a little bit more technical in in those areas because it's quite a technical exercise that spray drying. But then we saw actually the the the the group of people who will who want to see those webinars grow because it's right up their sleeves. So important lesson for us there was that we need to to actually get into the mood of the of what what our viewers are looking for. And now these days, if they start a webinar, they easily get 200 to 250 people in, which I think is a great achievement. But two lessons there is that you keep on doing it, make more of a sequel out of it and and make it local. So we also started with with doing multiple languages, make sure that we invite the right people. So we have now connected our webinar system to our CRM system. So the invites are more precise. It's not shooting with Hill anymore, but shooting with sharp as they say, but so all those learnings we take on in to to develop and and get and go further into into where we want to be. So as everybody, we all started off with a PowerPoint. And then taking it in front of screens, talking in front of screens, using video using flowcharts have animated videos with because sometimes those short videos say more than 1000 words. And that's why I think video is so great. And then we also started walking with the camera. So we made sure that people now could walk around, walk around with the camera and show like the new functionalities we have on it. And then we have the live feeds from the studio where we host up to like four to 6000 people every time we do for example, a town hall in internally. So about audience. There's a few things I wanted to mention. So build your audience by just start doing webinars and trial, try and fail. So try something if it doesn't work, go back the next time. It that's, I think the really the way you build an audience. If you are familiar with system and functionality, then try to build recurring and series. That's why I'm very happy that the series button is now added to the to the web is going to be added to the webinar system. Again, translate and localize. So make sure that you speak the language of the people you want to speak to. And always stay real and be human. So don't be afraid to make a mistake or do a few too much as I might do. People are there for the content and about the story you want to tell, then find a way to present. So we really try to find a way with our presenters to find the right way of doing it. So at some point, we had a really technical guy, you rather would write on the wall, all his formulas and all these things then create like a slide show. So that's more comfortable for him. So that's what we did. And it really worked. We can slowly grow and, and as the theme says today, scale the webinars. And the last thing I want to add, also do webinars for small audiences, because the trickery here is that sometimes you do, because you have a bigger studio or you have a bigger story to tell, sometimes 10 people is enough in your webinar. And that's more or less I want to end it. I don't know how I'm how I am on time, but I'm going to go ahead and close the webinar. So I'm going to go ahead and close the webinar. So I'm going to go ahead and close the webinar. So I want to thank you. I think we're going to get back to questions later on Amelia or let's let me see if we have any questions in the tab here because there was a little bit of engagement. Yeah, actually, I have a couple of questions from a Simon. So I think we have time for at least one before we move on. So if I can bring it up on the screen, please. Let me see here. And I'm not ignoring you, but I have my webinar room on this side. So that's why I'm looking over here. How did you prioritize investments, time, resources, tools, while scaling your operation and especially interesting when you work in such a global organization, you know, when you have locations in different countries, how do you how do you prioritize your investments? Well, the well, COVID hit. So resources and money at that point suddenly was not that big of an issue. But we did have a well, we scaled by showing success. That's more or less it. So if we showed that the webinar could work, that we could grow an audience, then time and resources would follow. So we would actively in the beginning were searching for speakers, for people who wanted to be on camera, had a good story to tell. And there we actually combined marketing, not marketing people, but more salespeople and engineers together. So the sales to have a familiar face for the audience. So it more or less was time. At some point when you when we showed the success, we could go into then we actually the second step we did is we made like little studio kits. So we had a camera and two or three microphones and we send that around everybody who wanted to do a webinar on site. We gave them the kit set up. So more or less everybody had the same, which made it also easier for production. So yeah, that's more or less how we scaled it. And then when the success was there and we could show that we could host like four to six thousand people in a in a town hall. It just was the best way to to further develop it. Thank you. That's really interesting to hear. And I can imagine you have a lot of different stakeholders to, you know, to coordinate with. But at least COVID was able to give you a little bit more budget. I'm happy that you had that. So I have one more interesting question from Sajania. If we can bring it up on screen, please. Yes. So she's asking for some advice. What advice would you give to companies looking to scale without losing focus on the customer experience? Yeah, as I said, with the tech and functionality, get that out of your way. Because the whole thing and that's why I had to slide in with have a monkey proof system. With that out of the way, people who come in to speak can focus on content so they can be only busy with content. And I think that's the main thing to to to do. So don't make sure that you have a working system. Then get the speakers in and get them get them on board to to do what they do best is tell the stories about whatever you're selling or what you want to be informative about. I hope that answers the question. Very much. It does. No. And I think it's a good tip because you're not doing webinars so much for the sake of doing webinars. You're actually doing webinars with the primary focus on the content to serve your customer experience. So in that way, webinars is, you know, shouldn't become a distraction from serving the customers. It should actually be something that could. Yeah. What I really sorry. What I really like. What I really like in 23 is that there are the link only option. So we do a lot of well, you can watch our webinar.gale.com page and you see a ton of webinars. But what I really like is those link only ones where we only do a webinar for five or six people in one company to train or to inform about novelties, help them out with software updates. We do cleaning videos and all that kind of stuff. And it's like for really small audiences, which is building building connections more, more than we actually want to. Of course, we want to sell stuff. Let's not fool ourselves. But it's it's it's more or less than becoming a community. So we have a lot of those as well going on in the in the background. Yeah, very interesting. And I love the aspect you're bringing in here of the different webinar formats, because I think that's also very interesting to challenge people's perception of what a webinar is. Yes, sometimes it can be a grand digital event. But other times it could be a smaller relational webinar to six customers in a meeting. Yeah, for us, the amount of people watching is not necessarily the biggest KPI. It's not a goal in itself to have the most people in. Exactly. And I think those are excellent final words. I if we have some more time at the end of Lena and Hendrick's talk, I'll see if I can bring you back for for Q&A worries. If we run full time. Thank you so much for your contribution to webinar days. I'm sure the audience has appreciated the insights from your keynote as well as a little bit of art and inspiration in the background. So thank you so much. Yeah, you're welcome. Thanks. Super. Yeah, so let's get right into it. Next up. Lena manages GS1's digital events. And webinar programs with a focus on ensuring complex information is communicated as clearly, but also as engagedly as possible. They have quite some diverse audiences. And she is works together with Hendrick, who is a video producer at GS1. We've been to visit Hendrick a couple of times in his world class studio, if I may say it myself. And for those of you who don't know GS1, the global organization behind the barcode that most of us use probably every single day. And together they are going to share the story of webinars in GS1. So let me see if Lena and Hendrick are ready to join us on screen. Yes, I can see him. Here you are. How are you guys doing today? Yeah, I think so. Yeah. Can you guys hear me well? Yeah, absolutely. We hear you. Do you hear us well? Yes, the sound is perfect. Perfect. I mean, you guys look like a professional, you know, TV host, a couple that's just gonna, you know, kickstart. Yeah, some Saturday Night Live program. Setup looks great. So the stage is yours. The screen is yours. Please take it away. And I'm curious to listen in on your presentation. There might be a little bit of a sound issue on Lena's mic. I can't hear you super well in the in the webinar room. Is that possible to get a test on? Yeah, Lena's voice is a little low. I'll check on that. Yeah, absolutely. Thank you, Hendrick. You're the best. And hey, there are some, you know, pros and cons with having your production team in house because then they're confident enough with the gear to, you know, technical issues will not be an issue. We have that. I mean, I cannot tell you guys how many times I've had to tell this joke of being a tech company struggling with technical issues. And yeah, then people start asking, you know, if I'm a parent because it sounded like a dad joke. And so, you know, I'm a parent myself. But I'm like, okay, I can do this. I can do this. I can do this. I can do that. So, yeah, maybe not. But I'll check in on your presentation. I want to see if you guys have any comments on this. Yeah, well, I'm glad to hear that. And, you know, I think that's actually the reality of most of our worlds that in this digital world, at some point, the Wi-Fi will give out. But we're all humans and we've all been there. So I'm sure that we'll be able to power through today. Should we see if I can get GS1 back in panel mode? I would like to see if. Can I ask you to speak a little bit, Lena, and I'll see if I can hear you better? All right. Okay. Yeah. I don't want to. No worries, wait, wait, Lina will be here shortly. Perfect. Thank you, Henrik, for fixing it. I don't know if, again, my webinar room over here, that's why I'm having you look through. Meanwhile, I would also like to refer you to the 23 website. If you are interested to hear more about GS1's studio or see a little bit of some of the work that we've done collaborating together with GS1, you can go to the 23 website and visit our Frame events. Frame is a 23 event that goes on tour from city to city, and it is the video essential event happening in your local city. One day, we try to do it twice a year. So last time we were in Sweden, we had the pleasure of visiting GS1's office, and we actually hosted the event in GS1's studio. So if you're interested in any Frame events or you would like Frame to come to your city, then please visit the 23 website.com slash Frame, and you should be able to also request Frame happening in your city, and so on and so forth. Another tip I would like to share with you is if you are interested in events and also love physical events, the 23 Summit will be happening in May, on May 22nd and May 23rd of 2025. So if you want to learn more about the world's largest events dedicated to video, please go to the 23 website.com slash Summit, and you can also read more about the 23 Summit and even request an interest to receive a ticket once we open for ticket sales. Last year, we have held the event for only one day, but this year we have decided to stick with a theme of scaling and scale the 23 Summit to include two full days in Copenhagen in person with lots of interesting knowledge sessions, and of course, some keynotes on what is new within video marketing. So the 23 Summit, keep it in mind. And now let's see if Lina, Henrik, and studio at GS1 is ready. Hi, guys. How are you guys doing? I'm so sorry that I can't hear you guys. I cannot get the sound to come through. I also have my production team here. Let's see if they say that everything is looking good. So I don't know if it's possible to share Henrik's mic potentially, because I could get sound from Henrik. It was just not from you, Lina. Super. I'm going to give Henrik a chance to share his mic. Henrik and Lina, a couple minutes to try to organize their setup. Please don't stress out too much. We all go through technical issues. I would like to take this time, though, while we're waiting, to introduce a little product tip to the audience. We have our lovely engineer, Ugna, who will be presenting the latest product tip from 23. So without further ado, let's see if we can get a little clip rolling for you guys while we wait for GS1. Hi, I'm Ugna, and I'm a software engineer here at 23. Let me show you how easy it is to do everything video with our platform. Now, when you think of incorporating video into your website, you might think of lengthy processes involving many people, complex procedures, and, of course, the challenge of branding. But here at 23, we've created a complete tool that enables you to do everything in one place, from editing the video content, to branding your website, to getting a real insight into how your content is performing via analytics. So let me show you around. With our platform, you'll be able to access many essential video marketing tools. Here you can see a nice overview of the platform, of course, with some metrics and analytics and all of the options we offer. Let's take a closer look at a specific video. With 23, you'll be able to enrich your video content via the use of video actions, adding collectors to make sure that your audience is engaged. And, of course, you can connect to them. And, of course, even automatic video transcriptions. Furthermore, all of your videos will be displayed in a fast and completely customizable video player. With 23, you'll also have plenty of options to set up your website and brand it through the use of our video section tab. In the video section, you'll be able to totally customize everything about your website, including, of course, the logo, the color scheme, even the fonts, and so much more when it comes to the behavior of your website. And let's just take a look at what a totally branded video page can look like. Here is the branded Rangoo Video site. As you can see, it's enriched with wonderful displays and really allows the viewer to connect with your brand identity. Speaking of displays, 23 is pioneering the way your videos are displayed and updated in and outside of your video website. And it's called Spots. Spots are a great way to embed a video or multiple videos into an interactive display. And you'll only have to do it once. Let me show you how it works. It's really awesome. Here I am back in the platform, and I've actually navigated to Spots. Here you can see that a few spots have already been created. I'd like to show you one. So this is a spot that contains four videos and a grid layout. Let's preview it. Here is our spot. And if we ever want to switch out videos, it's really as easy as interacting with the UI we've already created. Let's say I'd like to switch out a couple of videos. I can easily do that by simply selecting a new one. And then the preview is immediately going to reflect what your new setup is going to look like. If you'd like to gain insight into what videos within a spot are attracting the most attention from your audience, you'll absolutely love our A-B testing feature that comes with Spots. That will allow you to easily distinguish content with the most engagement. This spot has been A-B tested. And let me show you the interface. Here you can see the metrics associated with different videos that have been displayed within that spot. And of course, this is a great way to know what content you should be really pushing forward and what content should be maybe switched out. Really understanding as to how your videos are performing is essential to any video marketer. Our platform comes with a comprehensive analytics page that will give you insights into both the metrics behind your videos as a whole and of course, specific videos if you so choose and other content like webinars. You'll also be able to get to know your audience's viewing habits better in our video attribution page. Here you'll be able to see individual profiles and how they've interacted with your content, really letting you pinpoint their engagement habits. Lastly, I'd just like to say that here at 23, we're dedicated to making sure that you have a nice and easy time working with video and that your video content really counts. I hope this was a good introduction. Thank you so much, Ugna. That was absolutely perfect. Let's see if Lina and Henrik are doing any better with their sound and let me see if I can get my friends up in panel mode here. Yes, perfect. Hi, Lina. Hi. Sorry. Sometimes you really have to be like very agile. Yes, I know. Trust me. I know. No worries. You have the sound on. I'm sure we've been all been waiting to hear what interesting stories you guys have to tell. So yeah, try to keep it a little bit shorter. And I mean, just take it away and I'm sure it's going to be amazing. I will. So what's great is that you, Amelia, have already introduced us. So, well, GS1 Sweden, we create standards to identify product places, logistic units. Lina's camera cut off just as we were getting to the good stuff. So I guess it is just one of those days. I don't know if Henrik is available in the studio to shed some light. He's probably sitting with the back end going through all the questions. So until, yes, I see Lina is back again. I'm sorry. So we are experiencing it. I have to say that this is the very first time that this has ever happened. Unfortunately, it was this time. But I'm going to try to give you some insight and I have to keep it very much shorter than I thought. But please feel free to give me any questions if you like afterwards. So as I said, we have a very complex product. And as you said earlier, also, Amelia, and that meant that for us, we have to, it's especially important for us to create opportunities to meet our customers, to explain our product further and its benefits. And that's why previously we had a lot of breakfast seminars. But as you know, Sweden is a very elongated country and we work primarily at the Swedish market. So we did have difficulty convincing our customers to join us at these seminars. So that's why we started to look into webinars. And well, that was before the pandemic and then the pandemic hit. And well, you can guess that that accelerated things. And so today we do a lot of webinars instead. And yes, we have a lot more reach, just geographic reach. And we reach a lot more of our customers. And as Amelia said, we have customers in a wide variety of countries. So that's great. But the interesting part is, as I think, how did we get there from the seminars to the webinars today? And one of the first things that we had was a clear vision of where we wanted to go. And we really wanted to have a professional broadcast. We wanted that professional look and feel to it. We didn't just want it to be your regular Teams or Zoom meeting. There's nothing wrong with that, but we wanted something more. So we wanted, we just, to get there, we knew that we needed our own studio. So that's where I am today. And just giving you motion sickness now. Usually it works perfectly, but not today, unfortunately. So we started to, with that vision. And we built our studio. But also important for us is that the webinars are not just standalone activities, that they are a part of our overall strategy, that they aid that. And also that they are a part of our marketing mix. But we're not only looking at a strategy for the webinars, but also for our work process around the webinars. It's important for us to have a well thought out work process. So to facilitate that, we have a team. We can just not let it live on its own. We have a team that is a designated team for our webinars to make sure that we keep on developing, not just the webinars, but also our technology. And we have some work to do, as you have seen. And another important thing for us is that we have a team that is a designated team for our webinars. The no brainer thing, goals and evaluation. To set up goals for the webinars, but not only the webinars, for the way that we work with webinars. And to evaluate constantly, using the data that we get from 23, but also evaluate our work process. Because that's where the good things happen. You learn and you keep evolving. So Clear Vision, we had a strategy. We have a designated team. We have educated our presenters and we set up goals and we evaluate. And what we see looking forward, we're going to keep on challenging the way that we think about webinars. Is this really the way? Or could we do them in another way? Think about different concepts of having webinars. And also keep on, of course, evaluating and just keep on making it easier to make more webinars. So without losing the, you know, still being good at it, but doing more. And to that, we need to streamline our production even more, making it easier for our colleagues to have webinars. And I just want to wrap this up as this speedy presentation that we boiled down in a few minutes. And I wanted to give you some of the learnings that we have made through our journey in scaling our webinars. And don't deprioritize evaluation. I know that it's easy when you're pressed for time to just not prioritize that. But that is a goldmine to learn from your mistakes or learn from your successes to keep on evolving. And one more thing, yeah, I think it's important to just think about your webinar topics, making sure that your audience will get something out of it, that you're relevant, that you're meeting the needs of your audience. And one thing that's very important for me and that we've really learned is that you always have to think about the next step. So really hold your audience in their hands, you know, follow them, continue the relationship. So when the webinar ends, your relationship with your audience and with your customers doesn't end. Whether it be if you want them to go to another webinar or to your web, to a landing page, to maybe a guide or something, different, a document. Just keep that relationship going after the webinar because the webinar is just a part of your mix. So just find time to make these things and I think that you will succeed. Okay, so that was very short and brief. And I hope that I covered some of the things that you were looking to hear. So please, if there's any questions, I'm happy to answer them. And I'm so sorry that we had some technical difficulties. No worries, Lina. Thank you so much. I think your presentation was actually perfect because this will be used as the perfect little highlight clip with the tips and tricks you need to hear from GS1. And I already love your perspective. It's clear to me that you're quite mature in your strategy when you're already talking about evaluating, reassessing, and, you know, constantly thinking about those next steps. You definitely have the whole scaling aspect embedded in your strategy. There was one question in the chat. It came up because I think you mentioned a key word when talking about webinars and a lot of other marketing activities. We're always interested in, you know, the results and the KPIs. So let me see here if I can. Yes, here we have a question from Mikkel who is asking what metrics or KPIs were most critical in tracking progress and ensuring sustainable growth. And I'm sure that there's a lot of, you know, layers or elements to this question because different webinars might have different KPIs. But if you can reflect a little bit on, you know, what were some of those key metrics that you guys used to track your growth? Sure. So for us, we talk about having those minor and bigger ones, minor KPIs and the more, longer long-term KPIs where you, where the webinar has to aid or facilitate both of them. And so a minor one would be like, we look at the attendance rate to make sure that that, and as we, you have to some, you have to where you're going to benchmark it from where we just look at ourselves and where we started and to see that that grows because, well, it doesn't matter if you have a big sign up, if no one's watching. And also, of course, if you get a lot of questions, that's also a good, I mean, if you get engagement from your audience, if you see that the questions are something that you, you know, they want to know more about that. And that gives us great information. And that is something that we can continue to work on. But then we have the greater ones, because as I said, our webinars are just not standalone activities. They're part of a bigger strategy. So then we have our goals for, I mean, a product or a standard, which is what we work with. And to see that that webinar may lead to leads for that product in some form of way. I hope that that answers your question. Very much does. And I think it's, yeah, a very in-depth answer, actually, because you're also referring to the greater strategy. You know, like what part of an overall marketing strategy does this webinar, you know, play into? And I think that's an interesting perspective as well, because it's easy to think of, you know, video marketing, webinar programs as its own little island, but actually making sure that they are integrated in other overall strategies, either it's from your customer team or from your marketing team, I think will definitely be a good tip to help scaling your success stories. We're nearing off the end of our session. So I just want to say a big thanks to Maurice and to Lina and Henrik. And I do take a little bit of responsibility, Lina and Henrik, because I did say that you looked like a professional TV setup. So I might have jinxed it already in the beginning there. But thank you so much for sharing your insights, all of you. And to the audience, please stay in this webinar room. You will be automatically redirected. I will meet you over there in a short minute. And see you soon. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye.