Everything that is related to live is so important because it's the one thing where you can be part of something that takes place now.
My name is René Szcyrbak and I'm the CEO of Mayday Film here in Denmark.
I've been in the business now for quite a while. It looks on my face.
We started out as a traditional film and television production company some 27 years ago.
But we have been in the forefront also of especially video on internet and online media for the past seven years.
Today TwentyThree is presenting a new fabulous product or possibility for live transmission.
You have to realize that doing anything live up until now has been extremely difficult.
You have to consider all the technology involved. You have to consider all the things that can go wrong.
And you can never just, hey, let's do it again. Take two. It's not possible.
And for that reason, I would say that what TwentyThree has presented, what I've seen is a product and a solution that takes quite a lot of all the fuss out of doing anything live.
It makes it a little more simple. And I like the dashboard, the way it looks. The overview is good and I think it's going to be very strong and I'm looking forward to work with it personally.
And the great thing about doing something live is that people have a tendency to only look at the live element and say, oh, we're going to do something on Thursday.
But that's just a part of it. It's the pre-live and actually the post-live of the event that is equally important.
So having a live event and making it a big live event will enable you to communicate for a long, long period.
You can build up, you can execute, and you can have the afterlife.
