Shift to Video

Hello, everyone, and welcome back to VideoDays 2024. Thank you for joining us from Session 1, and hello, to all you new ones who have just tuned in for this session. Video Days is the annual event for everyone doing video and my name is Amelia Holmsten. I work here at 23 as a head of community marketing but for the next two days I'm very excited that I will be your host so that we can all come together and help each other by taking our video games to the next level. I'm very happy to announce that this is actually the fifth year we're bringing Video Days to you and we can all come together and learn and share and try to inspire each other a little bit. We have an amazing lineup over today and tomorrow. We have eight sessions with 17 speakers which you can look forward to enjoy either live or on demand. So if you have any colleagues or team members who you think can benefit from the content of Video Days, please feel free to send them a message. We also have a link to the on demand version that will also be free for signups. Video Days is hosted and organized by 23. Our video tools are used by marketers at both growth companies but also some of the largest enterprise companies in the world to do both video and webinars. And we strive to bring it all together in one integrated platform so that you can get real with video and you will be ready to scale up to 100% of your video content. page. You can find hundreds of marketers or even hundreds of marketing teams across your organization. It's a core part of our beliefs as a company that video is one of those elements that makes a digital world more human and more real. And every year we host Video Days and webinar days to drive the field forward together. So thank you guys so much for tuning in. We might not be saying this in a very formal way. We might not be sitting together in the same room. But through the next two days, I hope that we can really come together as one global video and webinar community and grow together. And a special thanks to all of our speakers who over the next two days will help thousands of marketing teams all over the world improve with their video efforts. Just a quick introduction to the platform, you will be seeing a chat function to my left. So please feel free to engage, let us know where in the world you're tuning in from. If you have any questions, please put your questions in the question tab right above the chat. That way we can bring your question on screen. And it's a golden opportunity for you to get your specific question answered directly by the speaker. If you don't have a specific question, but you still kind of want to get your question answered, please feel free to engage and be part of the fun. We do have some reaction features in the question tab. So pick your favorite reaction, give them some noise, and it's a great way for the speakers to react and engage with you and to get a sense of whether or not you find their presentations interesting. Another reason to stay engaged is that we are hosting a toolkit competition, which means that we will be announcing the Video Days participant who has had the highest engagement score, and that lucky person will be the winner of our video toolkit. We will distribute a video toolkit to you and to your team members as another little step to help you in your video efforts. But without further ado, this session is going to introduce to you some video change makers. And these gentlemen are going to be exploring the current state of companies' shift to video. We will be hearing from Miguel Bisbell. He is a senior brand and content manager at Reshape Biotech. And throughout his career in content marketing, Miguel has been the video and webinar strategist driving that shift to video. So let's see if we have Miguel. Hi, I'm here. Hello, Amelia and everyone. Thank you so much for being with us today. We're super excited to have you. Can you tell us where you're tuning in from? Are you situated at home or in your office? I'm at home. I was supposed to take this from the office, but the Internet broke, so I had to run home as it happens on the most important days. And I'm sitting in Copenhagen. Exactly. It's the never-ending joke of, you know, technical companies having technical difficulties. Exactly. We do what we can. So, Miguel, the stage is yours. And everyone, please give him a digital round of applause. Thank you. Let me share my screen. And I think you can see this very white slide right now. Okay. Okay. Yeah, okay. That's a thumbs up from Amelia. Okay, cool. Because I can't see it. But if you can see it, that's the important thing. Okay, perfect. So, yeah, welcome to this quick chat. I'm going to tell you a little bit about my experience and what has worked for me in the past in terms of videos. As Amelia said, I'm a senior brand and content manager for Reshape Biotech. It's a company that I just joined actually a month and a half ago. So I'm very excited to apply all this knowledge that I'm going to share with you to the new company. But the experience that I'm going to share with you is, of course, everything up until I joined this because this company is a startup. All the employees I just joined. So maybe in the next talk, if I'm invited, I can tell you if my strategy worked or not. But yeah. So this is it. Let's go. I'm going to tell you first that on average, people watch 17 hours of video content per week. I've been collecting some of the data that I could find so that, you know, you could get some data first and then get some examples. But I think most of these numbers that I'm going to share with you probably resonate with you at some point. If you're already a member. If you're also a video consumer. So where are people watching these 17 hours of video per week? I am one of those, by the way. So I totally can resonate with that. YouTube is generally the most used video platform by marketers at 90 percent, while Facebook is second at 86 percent. So I think that makes sense. But not everyone has a YouTube channel. Not everyone has an active YouTube channel. Or a team within their company that, you know, actively works on YouTube. In fact, YouTube has pulled ahead of Netflix. You can see how YouTube has been, you know, month after month after month since 2021 and earlier catching up with Netflix. And then at some point in January 2023, it kind of overtook Netflix. And now it's actually over. So that's very interesting. Because we all know how successful Netflix is. But YouTube has making a big effort in that sense. Next, the classic debate, right? Long form versus short form video. I also had a lot of chats about this with my team, with other people from my previous companies. No, it's long form. It's short form. What should we do? It's not always the case that people can work on everything and do everything. And I think that's also one of the messages at the end, right? But we'll get there in a bit. 75% of adults in the U.S. watch short form video content on a mobile device. I think this also goes for Europe, right? A lot of people are watching video on mobile these days. But I wanted to differentiate between engagement rate and play rate, right? Because the average engagement rate is much, much higher for shorter videos, as you can see in the graphic at the top. And then it is much lower for 60 plus minute videos, 30 minute videos, five minute videos, or whatever. And that is probably also because of the social component of the platforms that host short form video better, like Instagram, Instagram stories, Reels. TikTok, et cetera, right? So there is an explanation for that. On the other hand, play rate has a much higher percentage on longer videos. And this is probably, you know, due to platforms like YouTube where, of course, you can host more videos. And maybe the engagement mechanisms are not as good with the authors or with the people posting the videos. But it definitely shows that play rate is higher on longer videos. And I think if we talk about YouTube and if we talk about play rate and long or short videos, we have to talk about MrBeast. And this is a post that he did a few months ago. But I wanted to bring it back. As you can see, he announced that he wanted to work on longer videos. With more storytelling. You know, more personality. Yeah, less probably. Which if you know a little bit about MrBeast, he's just been maybe testing a lot of things even from the thumbnail to, you know, how much he talks in the videos, how much he doesn't talk, how much is viral, how much is actual footage and all of that. So, yeah. His videos are normally between 15, 20 minutes. And then he announced he wanted to do more. He wanted to test a shorter video. So, he did. He said people want more storytelling on YouTube. Not ADHD fast-paced videos. Watch out, MrBeast, you might get canceled. Which is why we now made a 40-minute video. And he did. I actually watched it. It's really interesting. And this is probably his longer video at the time. And to be honest, you know. It really worked. It was really engaging. I watched it. I watched most of his videos. In fact, if you guys know Dan Mace, we can be friends because he's also one of my favorite producers and video creators. He used to work in video for a long time. Then he kind of partnered with Casey Neistat, a very famous blogger. And now he became chief creative officer. Actually, a few months ago. Chief creative officer for MrBeast. Philanthropy. His philanthropy channel. And then you can see that he published a three-hour kind of filmmaking master class. And funnily enough, if you look at the numbers at the bottom where he posted the previous video to that he posted eight months before, it had 5,000 views. You can see that his last video, which is three hours long, had 5,000 views. And then he posted a three-hour long ad, 366,000 views just in one month. So it's obviously going to catch up with his previous video. So that's also surprising. But I think these are just some numbers, right? But the war on long form versus short form continues. I don't think there is a magic formula. And you have to see what works for yourself. But it is so evident that YouTube now is doing short form or for a while it has been doing short form with shorts. And TikTok announced recently that it's going to let users post 60-minute videos. They were testing it. So I think that is an indication that, you know, there's no one right formula. Everyone's trying everything. And we need to see what works, right? But what kind of content? Are we consuming? 96% of consumers have watched an explainer video to learn more about a product. So that's interesting, right? And here's when I'm going to talk a little bit about some of the experience that I had in my previous company, which is a Danish SaaS old family. And to be honest, product explainer videos didn't really work for us. And we tried a lot of them. And basically, we tried to make these videos as creative as possible. We talked about features. We talked about different updates that we made in the tool. We brought different kinds of people like customer success people, producers, designers, all of that. But they just really didn't work. It was maybe not the right channel to showcase our product. Maybe not the right format. But this is something that I had to test on the way. And we had to learn what really worked for us because the YouTube channel traditionally was quite successful. We had a lot of views and play rate and engagement and all of that. So, yeah. On the other hand, we have demo videos and product tour videos on the website that was probably a better format, more direct, less happy faces. And it worked very well, right? Straight to the point. And obviously, the location on the website was probably better. And this is something that we learned. Of course, you know, it worked for me on previous companies. So, it really is specific to each company and the audience that is watching these videos, right? When it comes to B2B, 79% of people say they've been convinced to purchase an app or a piece of software because of a video, which is interesting. But if we dig a bit deeper into this, right? This is the classic case of a great piece of content like a customer story, right? I think everyone knows what a customer story is. But a customer story basically is, you know, an interview that you do with one of your customers where they tell a little bit of their story. Or the way I want to make them is, you know, they tell a little bit of the story. And then maybe they tell a bit of what has worked for them. And why they're your customers and how your product makes their life easier, right? In a nutshell. So, this really worked for me. I can say, like, in all the companies that I've been and all the companies that have done customer stories, they've always worked for me. For my team, they've had a lot of good reception and, you know, even driven leads. So, that's very interesting, right? And that is a piece of video that we'll convert. But, of course, if we talk about other stages of the funnel, right? Because this could be a little bit bottom of the funnel, even middle of the funnel. What other stuff would work in the different stages of the funnel, right? I think we have a lot of... We did a lot of thought leadership pieces, right? Where we made a video about a topic that kind of, you know, was a little bit... A little bit defining for the company. Like, hey, this is our position on this topic. Of course, not trying to be too controversial. But this is where we stand. And it's also something that is important for the community and for the sector that you're working on, right? So, we had this girl on the right, Julia. She's one of the content managers still at Family. And she was a nursery manager herself. So, a nursery practitioner. So, she was... She was very knowledgeable, right? So, you always have to bring someone who's an expert on the matter. Because otherwise, it's going to show that you don't know what you're talking about. So, that was also kind of like thought leadership, middle of the funnel, you know, related to the company. Not so much related to the product, but still relevant, you know, as a brand positioning as well. And then even higher on the funnel, we had these very generic videos that, you know, were just simple and easy to use. And, you know, they were very useful for the practitioners as well to learn new tricks for the kids. And this is where you catch those prospects, right? So, they will not become leads immediately. They will not convert immediately. But, you know, they are up there looking at your content. And eventually, then they will maybe go down your funnel. And at some point convert, right? We know content takes a little bit, but you have to be out there catching them. Yeah. So, this was also very good for brand awareness. And they had a lot of views, as you can see at the bottom, 111,000. That's really good numbers for a small startup or scale up, you know, starting their career in YouTube. So, those work very well for us. Audience. And I'm going to... I'm going to retrace my steps a little bit because when I joined family, the top content was basically these activity videos that I just told you about. And there were some of the oldest videos in the channel. And I know they're still performing well. So, what was my thinking with this, right? They work very well. They had a lot of views. They were doing great for me. They were doing great for brand awareness. They were probably doing great for, you know, catching some people out there at the top of the funnel. But I wasn't sure that they were hitting the right audience. I would imagine that they were not. There can't be all those people right there being our primary persona, decision makers that are going to buy the product. All of those 100,000 can't be that. And the engagement wasn't great. I think people really used them. Looked at them and then left. So, that's when I decided to start these thought leadership videos that I talked about before where this was 100% our target audience. And the reason why I know it was our target audience is because if you watch a seven-minute video about what is cultural capital in the U.S., in the U.K. So, that's the second video up there. I know you are working in the early years. And the chances are you are a manager or a director which was the primary persona or decision maker target back then. Right? Of course, this had a lot less views. But this is the right audience for us. So, out of 100,000 from the previous videos, how many were the right target audience? Probably some number like this. But I know and I am 100% sure that these people were watching this video. And they were actually interested in it. And there was also a lot of engagement. A lot of nursery practitioners were coming and telling us that it was really helpful. And thank you for this and thank you for that. And, you know, giving us feedback in the comments. You can go and check it. I'm not lying. So, yeah. I think this has been a little bit of the decision making that I did at Family. A lot of this stuff I'm also going to apply for this new company. We're starting to make YouTube videos soon. We have a webinar in a couple of weeks. I'm going to apply all of this knowledge. And hopefully I can come back at some point and tell you everything about it. But just to, you know, give you a few conclusions because I have only five minutes left. And then maybe we can have some time for questions. But some conclusions from all of this, right? If you're not prioritizing video in your content strategy, you're late. Why? Because of all the things that we just said above, right? If either it's video for YouTube or video for Reels or TikTok, whatever works for you, you need to be doing video because the consumption is out there. YouTube is the most widely used video platform by marketers. But that might not work for you. And that's okay. Find the right channel for your brand and stick to it until you dominate it, right? I don't know if people are still doing this. But there are a lot of people that just want to be in all the social media. And you don't need to be. You need to find your community. Find one or two channels and do them right. And once you've dominated that space, then maybe you can open to anyone. But if you are doing Instagram Reels and it works for you, do that until, you know, you've mastered it. And then maybe go on TikTok. You don't need to rush into TikTok with content that is not ready for that platform. And then it's not going to work, right? So when you're ready, just do the change or move into the new platform. Start from versus long form. To be honest, I've tried both as well. We did a mix of both. But long form worked really well for us. So you also try both and do what you can. It's better to just do one and, you know, do it right. And then you can move from one to the other. Or do both at the same time. But it's important to not overengineer it. If the content is good, the format and the quality will not kill the video. And that's why you have to take your time. Think about it. And then just do it, right? And this is why it's impossible to do everything. Because if you rush into all the social media, it's not going to work, right? So something that a lot of us are doing is just doing long form. You know, kind of cutting that long video and putting it in a short form format. So that could also work. That's an idea that you can do the other way around. But not everyone is able to do that because you have limited capacity. Just one video person doing everything. So I think, fortunately, I can't do all of you at the same time. But, of course, you can reach me on LinkedIn. But I think based on what, you know, most people are doing, it's just focus on one thing, do it right, and then move into the next. Conversion is key. Understand what that means for you at every stage of the marketing funnel. Don't just do videos for the sake of doing it. You know, I think it's important to understand what you want to achieve from your videos and then make decisions based on that. So what is your target? If your target is brand awareness, engagement, thought leadership, then set your objectives and adjust your content strategy based on that. And then the length, format, platform, and what kind of content you need will be defined by those targets that you want to achieve. Right? So trying is important, but don't just try with no intention because then you're not going to learn anything. Right? So I think it's important to understand what you need. And then after that, you can move on. And last. Folks are watching more video than ever. And this leads us to believe that audiences will continue to watch content. If I'm useful, even if its production value is lower. So just go out there, set your objectives, and start filming and editing. And that's it. Thank you so much, Miguel, for giving us your insights. I think it's really important. Maybe my favorite tip from your conclusion is don't over-engineer it aspect because I think it's one of those things that really is a barrier for a lot of people to get started with video because they picture these Hollywood production setups that are quite intimidating if you're not a pro. So I really appreciated that one. Before we jump into Q&As, we're going to hear from Paolo. So just hold on. I'm going to go to the webinar room, and then I'll bring you guys both back for some Q&A in the end. Thank you, Miguel. So we also have here with us today Paolo Campanole, video content lead at Unmuted. Paolo is an Amsterdam-based video producer and strategist who has been driving the shift to video basically wherever he goes, from a growth tribe and now to Unmuted. So we are looking forward to welcoming Paolo on the stage. When I say stage, I mean screen, but physical, virtual, it's all the same. Hi, how are you doing? Welcome to Video Days. Thank you so much. Thank you so much for having me. Thank you so much for joining us. We really appreciate it. Yeah, the screen is all yours, so please just take it away, and I'm excited to hear about which myths we can debunk about a video. So let me first share my screen. And of course, I will also ask you to let me know if you can see everything properly, because I cannot. So now you should see black. Okay, yes. Okay. All good? Yes. Perfect. Thank you so much. Thank you. So, well, Amelia already presented me even better than what I would be able to do. So, yeah, I am an Amsterdam-based Italian by born video maker. I started working in the field since 2012 in Italy, founding my own agency. Then I came here in the Netherlands, and I helped a couple of companies grow, and now I landed at Unmuted. Which is an Amsterdam-based agency focusing on the B2B SaaS world. And we are really trying with our activities and our projects to debunk a lot of ideas around the B2B sphere, which seems to be so back in the 90s almost, most of the time. So today I'm going to try to debunk the three biggest myths that I noticed a lot of companies with which I talk to have still around video marketing. So the first one is, so before that, a little bit of a story and what I noticed myself by entering into the industry. I always worked into the B2C world more than the B2B per se. And when I entered, I noticed that, again, it was really an ancient industry almost. So there was a time in which B2B marketing was simple. Back then you didn't have to compete with anyone. Everyone had their own space and their own platform. Probably they didn't have to compete too much with other companies because they're in a Their industry was limited to their region, so they didn't have anyone to compete with. But nowadays you have a lot of competition on every channel and video could really be what makes you stand out from the competition. But yet what we notice is that there are a lot of myths around video marketing still, again, especially in the B2B marketing sphere. It's what I'm about to say. Please don't feel like I'm not talking to you. If you're working in the B2C sphere, let's say that B2B is just exponentially evident what I am about to say and the myths that I notice. So I highlighted these three myths with these sentences. So basically, the first myth that I noticed is about budget and time. Miguel also already started to address it. Also, Thomas, in the introduction, I heard that he was talking about budget and time. He was talking about it a little bit because it's indeed one of the biggest myths around video in general, especially in the B2B world. The lack of interest. So decision makers are not interested in watching your videos. And we're going to debunk also this myth. And the difference between B2C and B2B world and the fact that the video as a medium is effective only in the B2C world. Of course, there are many more, but they are all relatable to these three main points, or at least that's how I experience the industry right now. So producing B2B videos is expensive and time consuming. True, but not true. It depends. Of course, if we are talking about like Hollywood level production or TV ads and stuff like that, the costs there are still pretty high. So I'm going to actually dive a little bit more into the data. You notice that in 2023, and I'm sure that is going to be the same in 2024, the format that had more, that got more ROI and engagement were product videos, educational videos, and webinar. And these three have one thing in common that you don't need to hire big production actors, makeup artists, DOPs, and stuff like that. You just need one person that really is knowledgeable about what he's talking about. And you always have those guys inside the company. If you don't, there are also salespeople that are really great in like having talking points and storytelling their products. And it's pretty easy to find those skills, those knowledge, and just sharing those knowledge through videos. So it's probably the most effective way, second only to the in-person meeting that you cannot have with all the potential clients that you have. I also have an example. I want, I first, I'm going to shut up now for one minute, show you this quick and dirty video that I made and talk about it a little bit more. Okay. I hope that you could also hear the audio. Please confirm me if everything went well. But what is really nice about this video is that we produce it in like a couple of hours together with five more clips, similar to those with two more people from that same company. And in a turnaround of around, I think 10 hours, production and post-production. Okay. Oh, there was no audio apparently. I'm really sorry about that. I, okay. Okay. I'm gonna, I'm gonna, oh, okay. I'm gonna try to understand a little bit better what happened there. And. Can you tell me now if it's the audio? No? Okay. Well, it wasn't important, super important for this video to hear. It was more like the audio was there. I promise you. And we're going to find a solution for the next one. Well, what I wanted to say about this video is just that it was very fast production, 10 hours in total production and post-production included. And. And we run some odds around it. We are still running. So I don't have the data for that one, but we do this almost for all of our clients and the results so far have been great. We had like deal done or first point of contact with potential client from our from, from our client. Thanks to this type of video, because they really show. The knowledge and how your product works in a in a. In a short 60 second video. Then the next meet the decision maker are not interested in watching your videos. For how much decision making might seems much more rational in the B2B world sentiment and emotion are still very relevant. In the decision making process. And this is pretty evident with companies like monday.com or gong that are all, all of their video marketing effort are based on the irony and. And trying to find that funny element into the product that can really allow you to. Sorry, I got a little bit more confused about the technical issues. But. But. I really can really still work in the B2B word. Decision maker are not these godlike creature that don't have sentiment and emotion. They also made their decision based on how much likely how much they like that product and the communication around that product. So for the next one, I need audio. So. I have to ask. The tech. Support here. Because I have no idea how and how to proceed to not. To let you hear the audio as well. Can someone. Help me. This is my worst nightmare by the way. Okay. Um. Okay. So. Yeah. Yeah. I, um. So what I can do is to. Hello. Fellow people. Of the. B2B. Saas. Marketing. marketing community. Are you tired of struggling to keep up with the latest trends in B2B? Is leadership breathing down your neck constantly asking where are the leads at your every move? Or are you simply fed up with sharing valuable information and key expertise for free? Seems like you're in luck. I have the perfect solution for you. Introducing Gately, the ultimate software tool for cutting off your content from your audience. With Gately, there's no need to worry about complicated modern marketing tactics like demand generation or product-led growth. You simply hide every single thing of value behind a firm impenetrable lock. Our intuitive platform makes gating all your ebooks and white papers easier than ever. Because why share your brand's messaging, value prop and your team's hard-won expertise for free? If you don't get an email address, you could have just bought a lucha in return. With Gately, your content is fully protected by the most outdated security measures in the B2B SaaS industry. From flashing not-for-free banners to endless forms within forms within forms, we make it nearly impossible for your ICP to penetrate your marketing communication. If they want to find out more about what you do, they're gonna have to work for it. So what are your way forward? Join the revolution and take your B2B marketing efforts back to 2010 with Gately. Visit getgately.com today and fill out several long forms to find out anything about us and Gately. Because who needs progress when you've got gates? So, sorry for the audio, it wasn't maybe the best one, but at least it was an easy fix just to go on. I didn't introduce this video because I was at a bit confused, but let's try to get back to the presentation. No, so basically this was something that we did for, of course, I hope that you understood the irony of it, but we did it for the April Fool. And actually me and the rest of the team were like, okay, we have to do something this April Fool. It was only one week prior to the date. So we were a little bit like, what should we do? What should we do? And then like all of a sudden, we felt like we might already be afelerated. And we've been more than a week ahead. because guess what? If we did it, if we big six, mini six, even if we did it, we could actually take us to New York. I'm happy you did it, actually, I'm happy, yeah. that like do what a product video is supposed to do. Maybe I can convince some of our clients to get on board with video and especially with product video. And that actually what happened. Not only we got a lot of interaction. These are some of the numbers, but in the central post, you can see some of the numbers, but it's not really important. To me, a video that works doesn't have to have like huge amount of views. In my experience and with previous clients as well, I had these videos that have been watched only three, four times max, but that brought maybe a million euros contract into the company. And videos that have been watched million of times and didn't brought anything at all. So it's really, really important to know what you're doing and why. And in this case, we actually made, get like three of our clients to do a product video. Thanks to this video, because we share it with them as well. And they were super excited and they were like, okay, let's try this. And now I'm going to try to wrap it up a little bit faster. The term need about video marketing is that is effective when targeting consumer, not businesses. So the B2C versus B2C. This was also the probably out of the three meets the one that I was most convinced about as well, that my clients almost convinced me that it was true. But it's also true that that depends a lot on what is your focus while you are thinking about creating a video. If your focus is just to give a message, a generic message about your generic product, then you're not going to convince anybody. Yeah. especially in the B2C world. But if you know your persona, you know where to publish your campaign, you know when to publish your campaign, and you structure your campaign around a series of media outlets, which are also including video, then you are going to see that video can be really, really, really effective. And the next example that I'm going to show you, it's basically actually a resume of the three meets all together, because this is a video that we share. We shot for a campaign that we are launching right now that I cannot tell you too much about, because we are still working on basically the type of product that this video is about. But we launched it and we had to produce it only using iPhone, no cameras, no professional cameras, no much time in general. And so the first meet, is a paradox about the city from the majority. I think the best way to let it work is for that company. So we go toカل Candı Toваvoćoc, So we go to it to F 됤 lıci curse F mre memorias donde kalian know that enough across the city, we yeah and that affected ourselves a lot, her and, of the team of course is never a solo job but like we really manage to attract the right people at the right time in the right platform uh so enjoy it uh i wanted to show the first two episodes but i'm gonna probably only stick to the first one because of time constraint but uh enjoy it jason i still haven't seen any beats i thought you were the best max the campaign's literally been live for two days okay these things take time we're creating demand not mqls i don't know maybe me too can you work the ads or bring back some of that football game yeah max i need you to trust me on this one okay your team's following all the guidelines the content looks great i even saw social reactions okay this isn't my first rodeo i know what i'm doing trust me on this one i don't need likes and email addresses can't you just track down the people who are engaging with our content and our friends trust me on this one i'm looking at the prospect right now i'm tracking intense signals we're gonna get this job done too look i'm gonna have my sales team connect with them on linkedin and they're gonna send a dm and they're gonna try and book a demo max and i'm gonna have a pipeline meeting next monday and i need to show some reports max if you want to rule this operation so be it i'm not going to work this way and by the way i just found what i was looking for so watching from it was like amazing and overwhelming for me especially because i was like doubting that these ideas are uh actually enjoyable for someone that is not a video expert our ability lover like me uh but uh even we had like a couple of webinars happening around this episode this first episode in particular and uh the video is doing what it was supposed to do so we are very very happy that we happy with it. And I really wanted to share it with you as well. And if you want to know more about what this is about, please follow me on LinkedIn and unmuted, especially mainly unmuted. And so I'm not going to sum it up. I think that I'm already over time because of the technical issues. But I'm going to probably share this slide with you guys if you want. And as a tribute to my favorite band that is reunited finally. Thank you. Thank you very much to the both of you for joining us here today. Sorry about the technical difficulties, which made us run a little bit late. So this means we're not going to be able to go through some Q&A. However, there were some curious viewers in the chat. So I encourage everyone who has a question. Or wants to hear more from our speakers today to reach out to them via LinkedIn. And these are both super nice men of the industry. So I'm sure they'll do their very best to get back to you. Gentlemen, thank you so much for joining Video Days 2024. Thank you for your insights and your contributions. And we hope to see you again shortly. Over to Tice, who's going to present the latest and greatest when it comes to video tooling. So please welcome our very own client onboarding manager, Tice. Thank you so much for that, Amelia. And yeah, great to be here part of Video Days. So today I'm going to show you a little bit of how easy it can actually be to use 23 webinars for everything you need around your webinars. So let's just get into it. I'm here on the Rango Drones workspace. So let's try to get try to create a webinar. So to do so, just go up here, we can go ahead and we can select between one of the great templates that we set up previously here. And we can go in and just select the time and say create. And because I chose one of the templates that we already created, there will be a lot of information that's already pre-filled, like the hero image, some of our speakers down here. Of course, I could go in and find any other speakers that we have for any other event that we've had. Other than the fairness I could go in and choose whatever presentation that works for each topic, but let's για a pause well. So if we go here to the waiting room, you can see that I've just added some ambient video in here for people waiting for the next webinar. Other than that, I've made sure to activate all of the interaction options. So chatting questions and all of the brand colors are correct. And then finally, I've set the end experience to be the webinar hub of Rangoon Drones. So whenever a webinar would end, it would go to this page here so they could see all of the upcoming webinars. That was actually everything we needed to set up the webinar. So let's go ahead and just go live with it. So let's go ahead and enter the room here, and I'm going to be the host of this webinar. Again, because we chose to do this from a webinar template, we can actually prepare the entire webinar in advance using the webinar tray. So let's just take a look at how easy it's going to be to run this webinar. So let's make sure here, make sure all the speakers have the slides ready. I have Stefan in here with some slides. So let's go ahead and jump live in and see. Okay, so now we're live. We can go ahead and we can play the video. So let's go ahead and play the video. Say hi to the chat here. So I'll go ahead and say hi, everybody. See if anybody responds. We can switch back out to the host here. Maybe I want to introduce a little bit about myself, the webinar that we're doing today. And then we can jump on, talk about the speakers that we have. So we have me and Stefan here. So let's go ahead and introduce Stefan a little bit more with all of the great TV cards here. Now, Stefan wants to run a few slides. He has some down here. We can also upload them in advance to the webinar tray. Now we want to do a little bit more interaction here. So let's go ahead and run a poll. So first kind of tease that the poll is coming. Now go ahead and start it. You can also see now, hey, we have a lot of great interaction coming here in the chat. So let's go ahead and do a little Q&A session as well. So we can see we have some questions coming in. So let's go ahead here, find a question that we want. We can showcase it on screen using the I, I, and A buttons. And then we can talk about the question. Let's go back up and look a little bit on the poll that we have, because we have some results coming in. So in here, we can see a graph and a percentage. Perfect. And then at the end, of course, we can share the slides. Everyone have it available. Then we can run a little feedback survey if we want to. But let's just go ahead and end this webinar. After the webinar is done, you also have the recording. And that's where there's a lot of great synergies between the webinar product and the video marketing platform. So in here, we can see that the full recording is here. But we also have all of the editing or kind of mixing that happened throughout the webinar. So we can see here, well, Julius was talking here, Alan was talking here. And if I wanted to make a clip out of maybe Luke talking, well, I can go ahead and click here and just highlight it. Besides the highlights, of course, we have all of our great analytics. So you can see our entire funnel here, both for the live session and for the on-demand. You can also see everybody that attended the webinar here with all the great information that can be synced to your CRM system. Finally, here, we have all of the engagement data so you can keep up with how people interacted. So thank you so much for listening in for this demo. And if you want to contact me or my team, do so on specialist at 23.com. Back to you, Emilia. Thank you so much for that quick demo, Thais. Really fascinating to be able to see the product from inside the product. It's almost like a little metaverse. Thank you so much for being with us. Thank you. Now, I'm going to be hopping right over to session three starting, well, right now. So if you want to join me for session three of Video Days, please stay in the webinar room and you will be automatically redirected. And I will see you there very soon. Bye bye. Thanks for watching.