We really believe in cinematic storytelling
and we really believe in an emotional narrative
in which at the end of the day,
like social media has made it super easy for you
to reach as many people in the world as you want,
but unless you have something to really offer up,
if there's an emotional connection,
if there's like a payoff, a surprise, a curiosity,
and you don't have that,
then you're not really the next big people.
I really believe in creative cultural
in that all of our producers,
we have about 40 producers that we send all around the world.
We've done over 1,500 micro docs in over 80 countries.
And the producer that interested,
that goes out and books the subjects that we interview
and actually like figures out the camera shots
and everything is the same person.
And this sort of creative ownership shows up in the video
because when you watch a great big story,
you feel like there's a soul to it.
I really think of, you have to think of every single platform
of what makes sense for the user.
Like, so even though we post the same videos on YouTube
and on Facebook, on Facebook we know
it's sort of a little bit of a drive by, like scrolling.
On YouTube, we really focus on our subscribers
and really looking at their comments.
On our website, it's usually a link.
A lot of our heard media, so a lot of people,
a lot of press outlets write stories about great big stories.
And so we needed a home for that
so that you can discover that
and people who really want to rabbit hole and search
can search on it.
And then on our Apple TV apps,
that's a different format in which people,
when they turn on a great big story app on Apple TV,
they spend every session on average 30 minutes.
So they are all about like lean back
and I am going to rabbit hole on 10 of your videos right now.
So, and then on Apple News, where it's left at home,
so if you're on your iPhone and you just like
on the home page, the home screen, you swipe left,
you will see great big story there.
And that's because Apple News editorially
were really great fans of great big story
and felt that that really filled the niche.
So it's really about understanding what the platforms are,
the behaviors that that platform has trained people,
and then really making sure that your content
shows up the right way.
People want more great big stories
and they want it longer and they want it like
in front of them, they want to touch it,
they want to like really like sit back
and like watch it on the big screen
and you need to give it to them.
