So there are three design visions we set off originally when we started this journey a few years ago.
So really redefined the category.
One was that we wanted to move from video being a thing that was sort of here and there,
to being at every touch point.
We wanted to move video from being something that a few people are doing,
the video professionals, the marketing team,
to being something that's enabled for everyone in the company to be doing.
And we wanted to move from being a bit of video here and there to be able to do all kinds of video.
Big webinars, small webinars, big videos, small videos, personal video, broadcast video, social video, everything you want to be doing.
And that's really the sort of DNA.
Three massive shifts in the perspective of shifting video from being something where we also were designing the product for professionals,
for experts, to being something where 23 is something everyone in an organization should be using.
You might also have seen the categories.
So the whole challenge of this product category is that video, which we use as the widest term here to define every type of video,
live, asynchronous, et cetera, is that the video marketing platform is one category.
Webinar is one category and personal video tools is one category.
And all these platforms have been used by different people, didn't talk to each other, different teams buying them, and they never worked together.
Even just moving a video that you wanted to use on your website from a webinar or the other way around
or a great video you recorded that you sent to a customer that you actually wanted to use for something else or play in a webinar
is back to downloading it to your laptop or to your desktop and uploading it in a new place, et cetera.
And that's really what we want to change today.
So today we are taking three product categories, video marketing platform, webinar, personal video, and we're putting them into one.
We call it the new 23.
Or just 23.
It's a beautiful all new user interface to really move you forward on having that product that you really should be having.
Videos for a long time have been defined by the professional and the specialist, and now we're really unleashing the power
while also still giving the professionals and the specialists even more power to make sure that what they work on actually gets used
and gets out into the hands of the people.
So that's the overall vision for the new 23.
We're creating a new product category, and we're combining the things in together to the sort of product that ultimately can lead the potential in a company.
