Introduction to TwentyThree

you Good morning and welcome to Introduction TwentyThree,. I'm Thijs, Head of Specialists here TwentyThree, and together with me I have... My name is Helena. I'm Client Director in TwentyThree, have the pleasure of working with our Client every day and over the next around 30 minutes We will give you a little introduction to TwentyThree, is. the story behind the company as well as what the Larsen video Marketing Webinars, platform entails TwentyThree, platform We will dive a bit deeper into that and Tides have prepared a super nice demo for you guys to look into what Platform, can do. So with no further ado... let's get you a little bit flown into TwentyThree, really is. TwentyThree, is the European leader in the global Video software category. We are coming live to you here from our HQ in the Copenhagen where we're actually today sitting a bit out of Studio The reason for that is that we have an event going on in the house. So we had to be a little bit creative but the I feel like we did pretty well with this setup here. We are around 12 nationalities sitting in here in the The HQ, from where we serve over a thousand teams globally. who's utilizing the power Video,. We're bootstrapped still and we were founded back in 2005 and we're Proudly still founder-led. So that's a little bit on who we are. And we're very humbled to work with some of the leading brands across the globe. and with this it's also important to say that even though these logos might seem a bit quite large. We actually do serve teams in all shapes and sizes. from the small starting startup. to small medium-sized businesses and all the way to these enterprise customers. We are born and raised here in Copenhagen. We are Europeans to the bone and we are the largest. kind of European player that is in this global video software market. We do have a couple of competitors across the pond. but in Europe we're situated as the only kind of full Platform, everything you need Video, and Webinars,. And with that, we do commit to being European to the bone. which also means that we have committed to use only European vendors. so we make sure that to our customers we can also commit to keeping all of their data safe. and sound here within the borders of Europe. And what is it actually then that we are giving to our customers? We're giving the first It's an all-in-one product that enables video everywhere in your company. and that means four product pillars. that we will be diving way more into. but it's everything that you need to get Video, there. be authentic on, on, uh, from your brand side and get Webinars, out there too. to engage with your market as well. And now you may wonder why we're so obsessed with Video, TwentyThree, and why we Live and breathe for this every day and one of the main things is Video, So is as we see it kind of this human technology of our time in this increasingly digitalized world. we've tended to kind of take the human out of the digital presence. Whereas that's what we're trying to actually get back. and we just know it that you know we Video, everywhere we live in this Video, where everything from you know critical news being posted on social media in Video, format to entertainment to all other cases we all have it on our phones and we're surrounded by it every day and and that has kind of sort of moved into the business world where we do know that 85% of... of your audience kind of prefers to buy from a brand that's Video, as well as Oh, sorry, my Slide are lacking a little bit here. I think we're all right. Thank you, Tijs. And we also know that back in the days where people were doing, you know, white papers and kind of having that. The way of sharing information and being Thought Leaders is now moving into video. We also know that that 86% of B2B companies use Video, their content marketing. I'm sure that all of you out there behind the screen can kind of recon on this that you do see brands utilizing Video, day by day. And then it's very important to say that when you do have Video, a Part of your website experience it also shows all the numbers that people actually stay engaged for way longer on your website, which is of course something that that a lot of brands are trying to achieve out there. And TwentyThree, we tried Video, enable full companies and we We do that because we think that throughout a company there are multiple multiple ways of using Video, and gain value from that. And as mentioned, we do that through TwentyThree, Platform, we enable people to to use Video, marketing Platform, Video, everywhere on your different touch points across your funnel. We help our customers do it. brilliant and branded Webinars,. get Video, library out so everyone in the company can use Video, that you actually have. and use them in a purposeful way. And finally, of course, using personal Video, easily open Computer record and and get Video, out there to your mark it And just before we send it over to Thijs, maybe a couple of things to think about because When we talk so much about video being important and The kind of mission that we're on here TwentyThree, there's a few examples that we'd like. For you to know and kind of think about if that's something that goes on for your company as well one of the thing of course is the branding and customer experience that you get through Video, get more into action, you can... and bring a message in a more human way. and you can get your brand out there. Then it's of course the generating and More importantly, the repurposing of content. So even though you maybe do like we do today a 30-minute Webinars,, why Who's saying that you can't repurpose that? For social media Video, videos across different articles on your website for example Then there's a whole point about SEO and now especially GEO,. Video, is becoming increasingly strong in the making your brand appear both on different search engines and in LLMs. And then we also need to think about what do we actually get back from having so much Video, get a lot of data we get a lot of knowledge about who is engaging with our brand and that can be used of course for for analysis but also in terms of lead generation and scoring. and the management of that. And then finally, I think one of the most important points is about how do you connect with your customers. How do you connect with the people out there and increase the loyalty to your space? specific brand and we just see increasingly that that happens a lot through Video, medium. So with that, I'm gonna send it over to Thijs. To take you a little bit more into what the specific 23 products are. can actually do for you. Tice? Thank you so much for that introduction, Helena. And yeah. We love this last bit just because it's one part that... tells the whole story TwentyThree, that is Video, marketing Platform, the way ...through Personal, Video, today I'll go through a few different topics and then we'll jump into the actual demo because... You know, I'm a product guy here. So the first thing is that it's so important to be fully on brand. with whatever you do Video,, whether that's your player or all of your Webinars, experiences. with the different intros, registration pages and so on. because so much of your engagement is already coming from video. I think one of the core things here is that you also need to make sure that you're able to embed and actually track everything that's going on both for Video, and for your Webinars,. One thing that we're seeing is that actually only 21% of companies have Video, attribution integrated into their CRM system. So making sure that you have all the data. where you actually is such an important part of understanding your Client. but not only onto your CRM, but also all of your other web analytics tools like Google Analytics, Adobe Analytics. Google Tag Manager just making sure everything in your Martech stack is fully connected. then of course on the Webinars, Platform, been pioneering this since we launched the First second generation Webinars, Platform, in 2018. We're actually soon to launch our Webinars, 7th. And if you haven't noticed yet on... this Webinars, here. We'll actually be sitting in a Webinars7, room with new design and new fancy mixes. Cecilia is having fun with doing there but the core thing about our Webinars,. That you should spend your time doing great Webinars,. not setting them up. We also want to make sure that Video, enable everyone. And when we Video, enables, really making sure that everyone can Video, as an organization. So everyone. at least I know have one of these and can send videos to whomever they want, whether that's on text or Snapchat or... Instagram or whatever medium that you're using. But very few people are actually able to record Video, and send it out as an email. with an organizational center and that's Personal, Video, for. Is that asynchronous Video, you want to send? to someone. This is not something that We invented, per Personal, Video, something that's been living in a long time, but it's important. It's important that you're able to record it and edit it. right there in the browser and that is built for your organization. so that you are able to have your organization and your brand. Be front and center whenever you do send one of Personal, videos We don't do it just for fun. We also do it because it makes sense that They're backed up by numbers, making sure that you have a high reply rate. and higher click rate on emails. that do have Personal, in there. Also, yeah. I've started receiving a bunch of AI emails and them. I would say I prefer seeing Cecilia beautiful face when she sends me a... personal video The other part Video, enabling your company is to take all Video, from Video, team and bring them into your hands of your full organization. that can be done by just storing them somewhere like Video, library. with folders, making sure that you have access to all of this. or by having it in TwentyThree, app that you can bring with you. no matter where you are. So that's a little bit TwentyThree, and... what we are, what we do. But now I would actually love to jump into Platform,. and get in and actually show some of this off here. So That's good, Tijs. I absolutely love it. There we are. I think we are back in. So this is TwentyThree, platform. We're currently sitting on the account of Rangoo. This is where they have all Video, of Webinars,. content so in the green left-hand menu we'll have all the different tools videos, Webinars,, attribution. we'll be able to pick which workspace we want to go to so for the different business units of markets You can actually have separate accounts within here. and all your activity will be synced up. cross here To begin with, I want to talk about Webinars,. in here, it's super easy to just come in. You can create a new Webinars,, do it from a template so you don't have to reset up anything. come in add all the items that you need hero images speakers that you want or having the information that you need. Emails automatically send out. And once you're happy with setting up your Webinars,, you can automatically get a and registration page with all the information that we just added in here so you just can send this out and get people into your Webinars, When you then want to actually host the Webinars,, you can do the full production from within. TwentyThree, just come into TwentyThree,. production room here, you can come in go live and actually start running your Webinars,. Producer it, you simply follow your Webinars, tree in the left-hand side of your screen. So we can see here that go live and play Video, let's go ahead and play Video, here. Maybe we want to say hi to everybody in the chat here. and just start in general Producer the Webinars, here making sure that we bring people up on stage and we can introduce them to each other. making sure that everyone knows who they are. And of course, sharing things like Slide either by sharing a presentation or or having multiple people up on the same time or running the Slide directly from your WebinarTray, as well. doing actions with the action cards, taking questions from the audience. making sure that everyone knows what we're talking about. or say we want to run a poll that The audience can come in and try to get a feeling of Where are the audience in the room? again displaying all of this The whole thing is packaged together in this one Webinars, platform. So you can do everything from end to end whenever you're hosting it. So whenever you're done hosting your Webinars,, you automatically have all of your data forward. So how many people came to the registration page? How many registered? How many attended? How did you... Perform live versus on demand. and who watched your Webinars,. with a full list of everyone who were in here. but also making sure that you can come in and pick a specific Personal, example, I can pick this random guy called Thijs. who seems to watch a lot Video,. All of this data will be aggregated on the audience profiles. you'll have all of this available for these audience profiles but We'll also have all of them available under video attribution where you can connect them to your different So for example, in HubSpot, you would be able to see exactly who is watching what they're watching. if they're writing any chat messages or asking any questions. Besides this, of course, also have the recording ready. so if you ever want to come in and watch it you can just go to it here watch it will even also just Clips that you can do based on the engagement or when you did changes throughout the Webinars,. You can go to the individual video recording. edit it if you want to cut out the beginning or the end. or if you want to cut out a highlight reel, you can also do so straight in the tool. making sure you can share this on social media. On top of all of this sits our live transcriptions and normal transcriptions and translations. After the Webinars,. So when you're done with Video, You have to be ready to come in here. see everything that was said, do changes if you want. like to but also add different languages so So you can come in and get whatever subtitles you want on there. This is great for accessibility, but it also significantly increases your index ability meaning that search engines and answer engines will be able to find what you have. For example, this one can't spell my name. So we can come in, change this, but we can actually also search. for whatever is being said. Oh, let's see. There we go. So you can find the recording just on what is actually being said. In Video,, from this we can generate chapters of it or Generate different content that we'd like. to have for this So this was a little bit on the Webinars, part. Now we can jump out here Video,. We can see the Webinars, that we just hosted. It's actually already ready in here, but we can also go to For example, the highlight wheel that we edited before. We want to start publishing this so we can of course post it to our social media pages. but we'll also be able to just come and get an embed code. and get it straight to our main website. If we don't want to fiddle with code every time we have to change something We can also use the Spots, on a page here. So for example, on Rangoo's main front page. You simply just press the Spots, will load your entire video library. So super easy to change out Video, that you want always good with the demo cards here but you can change Video, dynamically here in the page so say we don't want Video, any longer but we would We prefer having this one instead. We simply just change it right there on the page. and it dynamically updates for you. So you can really manage your Webinars, as a marketeer. not as someone who has to change code every single time. This will also come with your Video, section, so your own place to ...host all of Video, content so that... Hey, maybe you want to show Video, this week. comment that channel style to make sure you can promote all the other related Video, you can watch Video, in your own player, in your own... experience. All of this, of course, comes with state of the art. Analytics if you want to see how you're actually performing, how your Video, doing. where people are watching Video, from. or what devices they're using. you have all of this available right there in Platform,. So now we're back at home because I want to take you guys Personal, video. Personal, Video, mentioned, is this tool to quickly in your browser Record yourself, record your screen. to share with an audience member. So for example here we have a template that's set up that already has one of Video, from our video library in here I can just go in and say I want to record this this will preload with the script that I have in here. So say I want to say hi, Cecilia. And then we're essentially ready to record. It will count me down so I can come in and just focus on. The content while reading what's on screen, almost looking at the camera here. We can then change it, edit it right here in the tool. Save it. And now we have Video, that's ready to share with Cecilia, for example, example here. We have a nice landing page just with a little brand animation to begin with. And then the actual person sitting waving at you. you can take this, copy it into an email. send it out and say, hey, ready to... have a meeting with you and try to improve a little bit more. So that takes me back home TwentyThree, here. This is what you have, everything you need to run Video,. your business connected into Platform,. Yes. I hope that gave everyone a little bit of insights into TwentyThree, how much you can use Platform, for And with that, I want to end the Webinars, here today on actually moving a little bit away from the product again because One of the important things that also comes with TwentyThree, the fact that We are more than just Platform,. We'd like to be seen as more than just Platform,. and that you get more than that out of it. So, oops, I'll just grab the clicker here. Thank you, Tice. We work very closely with our customers. We have the privilege of being bootstrapped so we can actually do that and besides getting the product that you just Saw a little bit of steep peak off. You get a very dedicated team all situated here in our HQ. Hugh ties his team under support. my colleagues working with our Client on an everyday basis. the engineering team and could continue. And on top of that, we are building and... and have actually gotten to a point where we have a very large community around video. both here in Copenhagen as well as throughout the markets that we are operating in. I mentioned in the beginning of the Webinars, here today that the We have an event here in our office today. It's actually with one of our partners. I think this is a great example of how we are contributing to this community working together with with partners and everyone who's kind of touching this Video, Webinars, category. because it is broader and broadening a lot and we're Really trying with the community to kind of push the boundaries of of where this market is moving. And then finally, we do also have Video, accelerator. here in the TwentyThree, team that works closely with our Client in how do you develop Video, strategy or define your Webinars, strategy. How do we make sure that we keep kind of understanding and gathering more knowledge around this area of expertise and think it's one of the greatest additions to the The fact that we are a SaaS company that we actually care about. understanding what is important and what is moving. and that's one of the things that Video, accelerator does he comes out and works with our customers and and trying to help them get even more out of Platform,. from in that sense So I think that's as well something that we are super proud of. to not be just a another software. And if this has sparked any curiosity, of course we hope it has. then we of course very open for a nice conversation. and to show you even more about what Platform, can do for your specific team. and an organization. So to get upgraded TwentyThree,, you are more than welcome to reach out to myself or to Thais and we would be happy to jump on a call with you or come and visit you. wherever you and then have a very good conversation about video Webinars, and all TwentyThree, So with that, we... We're happy that you were watching today. Yeah. Thank you so much. and hope to see you in our next Webinars,. And probably we'll be sitting down in Studio. And maybe we'll be back in Studio. Even though this is actually... Actually working pretty well as well. I like it pretty well. Yes. But we'll see. All right, everyone have a lovely day. Thank you for watching. Bye.