Introduction to TwentyThree

Good morning, everyone. Welcome to Introduction to 2020. 23 It's lovely to spend the morning together here. And. I get to talk about one of the things I love the most, which is my work here. I was supposed to have a lovely co-host sitting here next to me. today unfortunately as you can see Rasmus on the speaker list over in the chat on the right hand side here he is sick So you get the pleasure of getting me for... for the next 30 minutes here and I'll get to introduce you a little bit to what is it actually we do here at TwentyThree, over the next 30 minutes, we'll Get a quick intro on what TwentyThree,? Why are we so obsessed with Video,? What's the value of Platform, and how can you get graded TwentyThree, if you think what we've been talking about today has been exciting. So great to see that we have some people checking in from the chat here. So please just let me know where you're checking in from. We have someone from Copenhagen. And all who's really good, you have the chat over on the right hand side of your screen. Also, if you have questions throughout the session here, at the top of your screen here, you'll have the questions tab. You can ask me any questions and we'll try to pick them up at the end and if we do run out of time because I too much, then we'll try to answer them afterwards. make sure that all of your questions do get answered. So let's get into the actual platform. So what does TwentyThree,? Well, we are a software company. We're the only global European player in Video,. software category and well we get to sit here in Copenhagen we're really happy to do so in our lovely office we work with A bunch of great companies. I'll get a little bit more into all of this, but The core thing here is also we are the European player. and our biggest competitors, of course, sit over the pond. Uh, with Vistia and Vimeo. If any of you are going to HubSpot, Unbound next month as well, I will be going over the pond as well. So do reach out to me if you want to link up while we're over there. But being European doesn't just mean that... us and them, it actually means that we fundamentally believe in data privacy and accessibility. And when all of these kind of legislation came in. It wasn't something that we had to build new. It was just... How we've always thought product TwentyThree,. So the product TwentyThree, is really Platform, that connects everything that you need to run. Video, your organization. So I get a lot more into this in the actual product. but we have Video, marketing Platform, hosting and distributing, analyzing all Video, content. Webinars, for live streaming and on-demand content. where you can teach your audience what you want them to know We have Video, library where everyone can access all your accounts throughout your entire organization. both on the browser but also in TwentyThree, app and then we Personal, Video, quickly record it yourself, your screen, edit it together in your browser and send it out. with the organization as December, so... So now we're into TwentyThree, why? do we care so much about video TwentyThree,? Well, we do that because video is the human technology of our time. We live in Video, era where elections have been won, wars have been fought and And most of the things that we consume now Video,, whether that's on your television Watching series, it's on social media. watching the content and doing scrolling or whatever how you actually want to consume your content, this will be in that. Video, and it's not only because yes we do that but But actually people prefer to do it. So B2B buyers prefer watching video. 86% already do it in their content Marketing why not do it? Right, and then you actually also have longer time spent on your pages if you have Video, that so just a few quick numbers to look at so What are the questions that you can ask yourself to be like, Should I even look into this? One could be Do we have Video, strategy? Having worked with a bunch of companies, I can tell sometimes you will. Is it finalized? Probably not. We're happy to help you with that one. how much of your engagement are from video It's higher than you think, but make sure that you track it. Who is responsible for doing all this Video, your organization? Are our customer interactions becoming too generic or Personal,? Are we AI-ing it a little bit too much? Are we actually being human? and is our organization video enabled? So I'll talk a little bit more about Video, enabling is. and TwentyThree, can help you actually do that. But before we get too much into that, I want to talk a little bit about... Brand. So we all have these lovely brands that We have spent hours and workshops and years on refining, so having the right logos. colors, typography, everything is your brand. Also how you communicate. But Video,, it will mostly just be while shooting Video, content and making sure that hey now we record something we put it out there. Why don't you make sure that everything is branded? All your customer engagement are branded. So you have your Video, player experience, player CTAs, video 2nd. Everything around your Webinars, as well. Branded TV cards, branded templates, making sure that every time you touch your... customers and your leads, they feel that this is your brand through and through. Also, it's already so much. off your actual engagement. But what we see is that actually only 21% percent of even our customers are integrated with their CRM system. So you don't really... have the ability to track Video, they are, who is watching. How are they watching it? And then integrating it into your wider model. Tick stack. Imagine a world where all your leads and data automatically flow into Hubs. but you'll be able to see okay they answered this poll question i asked a question or they watched so and so much of this all flowing directly into HubSpot,. or all of these activities going into your market or your sales force or whatever. CRM system that you're using as well as Google Tag Manager, et cetera. Besides Video, course we want to talk about Webinars,. We Marketing in a Webinars, right now. Now, um we launched 2nd generation. first second generation Webinars, Platform, in 2018 and really been iterating on this and we actually soon to launch our seventh version of I'm really excited to show you. all the new things that's coming in Webinars7, when we launch this later. this month here. So in that One of the biggest things that I'll be showing you today as well is of course the Webinars, tree where you can Basically plan out everything. I'll deep dive into that today. on like what it actually is. Also, I can plug a little bit. that we have our Webinars, series product tips for all of our customers. So if you actually really want to deep dive I've already made a bunch of episodes on how you make your tray and your Webinars, templates. But also, of course, we also want to help you. generate content we can do so in a human way where we actually help you to do your blog posts or social media posts, at least get inspired. To do them, take out the right clips. from your Webinars, and videos. And then we want Video, enable your organization. So we actually want... Everyone to be able to both record and Video, I mean everyone these days we'll have this lovely thing and consent Record Video,, send it on a text message. but not a lot of people are actually able to send. videos over email and especially with the organization as a sender. This is what we Personal, Video, you can do asynchronous video. so you don't have to get on Video, call because I mean calendars can be hard to do calendar gymnastics and making sure that you get everything in here and mean it's not really anything new but we want to make sure that you can do it in your browser. so you don't have to download anything, update any apps. but also making sure that your organization can be the center and that you can collaborate across your organization and have access to all Video, content that you already do and that you have maybe a comms team Marketing team or even Video, team. to do for you And why do we want to do that? Well, because it works. Because you get higher reply rates. you close more deals, you get more meetings. So if you're a salesperson, I will say it's a no-brainer. I use it a lot. if you're a customer success manager or... do customer service like I do sometimes it's also a great way to explain these more. complex topics. The other part Video, enabling people is to make sure that Video, content that is being created and that you spend a lot of money on agencies and internal energy on building goes from Video, team and onto your organization and this can be done in simple ways. I mean, you can have Video, library. Photos and actually have a way to have all your content and even have it available again. on this lovely thing here with TwentyThree, app. So. So no matter where you are, whether it's a customer meeting or out in the field. Then you have all your companies and organizations videos with you. So this is a little bit TwentyThree, and what we actually do, but Slide are fine and all. But I am very much a... product Personal, why don't we actually get into the TwentyThree, platform because that's That's where I'd like to be and where I spend my time. I spent more time than I probably should here but Let's get into it. So here we are on the homepage. of Rengu drones. So Rengu Drones being a drone company here that we use for demoing. But I will take you through a journey. today of how Rengu will launch Their new Rango OS 7 So we can see here on the home all Video, that are being uploaded. all the Webinars,. We can even see that we have a Webinars, about to go live. little teaser here. We can see all the other activity. We'll have access to all our different tooling across Platform, videos Webinars, personal video will be able to search through our entire Thai Library have a ginseng Video, you can connect your AI agents. but also have all your tasks just everything you need to Video, I want to start today by going to Webinars, and then If you go ahead and create a new one, you'll be able to pick from your templates. Saving a bunch of time for every time. You actually do need to set this up so you don't have to redo all the same things. And then in here you have all the information. maybe you want to change the thumbnail, we'll have these templates that already has a bunch of predefined designs. So you always right on point with the brand. I know there are some brand releases out there. We'll have our speakers and our speaker pools. We always have all the information needed. for the speakers that are running your Webinars,. and all the information like what's the category description and so on. send out all the emails so when someone signs up they'll get a automatic confirmation email or they'll get a reminder email saying hey the Webinars, starts soon so So please make sure to show up for it. What you also get is we're hosting all of the registration pages. We'll generate A link, your own domain, so that when you come in here you have a nicely designed registration page where all your content, all the elements that we just put in Platform, will already be in here. and even come up on your Webinars, hub. So if you publish it will become available in your library so everyone can find your content. and access your Webinars,. Oh, there we go. We can even say that we are about to be live on the one we just created here, but we also have a bunch of upcoming and on-demand Webinars,. So Now we're ready to host it. We can go ahead and enter the room here. So this is TwentyThree, Webinars, room, at least from a host perspective. So just a quick overview in the middle here, we'll have The feed going out to the audience. We'll then see all the speakers down here. We can of course make sure to swap between the different ones and see screen sharing and the different speakers. We have all our interaction options over on the right hand side that of course you will know now because you've just chatted with me in the chat here. Over on the left hand side of my screen though is where we have the real magic. In TwentyThree, Webinars, enrollment, this is the Webinars, tree that allows you to plan out your entire Webinars, in advance. so that when you actually go to run it, you just press on the next item. So let's actually try to run a Webinars, here. I'm going to go ahead here and go live with this Webinars,. Now I'll simply just follow my plan. So go live and Video,. Go ahead here, play our little video. we can go ahead and swap out to the host. We say hi to people in the chat to see if we have anyone. joining in and messaging oh we have someone checking in so we can go ahead and interact with them we'll introduce me as the host of the Webinars, talk about the Webinars, that we'll do talk about who are actually the people that will be joining in today make sure that And we have our lovely Cecilia coming up on screen. either sharing or pre-uploading all the Slide that we need. for this particular Webinars,. And besides the chat that we saw for interaction, of course, you want to make sure... that you understand exactly. what you need from the audience, whether that's doing a round of Q&A where you get all your questions in. Again, showing these on screen so everyone knows where. we are, what we're doing, but also having that. TV-like production to it, whether that's running polls, so... people can come in and vote, say, hey, I'd like to. So now for a newsletter or in this case, hey, I'd like to let my opinion be known so that you can run that. All of this runs natively in the Webinars, room. so you don't have to use any third-party apps. Everything can be produced in... Platform,. So. This was the Webinars, room, or at least the very short version. Again, happy to show you more but we are on a time budget here so as soon as your Webinars, done you'll also have all the analytics that you need. from your Webinars, so you'll see how many people actually signed up how did you perform live versus on demand. who actually signed up and you'll get this full list of everyone who came in. You can even go on to the specific individual people. and see how did Thijs in this case, lovely guy, watches a lot Video,. How did he actually interact with all of your content and the nice thing here is we'll store this across all the people who to comment and watch videos or Webinars, content from you. and you can integrate this with all your systems. So again, your CRM systems or your... web analytics systems. And for example, we use HubSpot,. So here we'll be able to see every activity right in the CRM system so you can use it across your funnel. and make sure that people... your sales reps get the information that they need or your customer success manager can see that how they were into this. particular Webinars,. Besides the analytics, you also have the full recording of the Webinars, you can always just come in here watch it come in do all the edits that you might need maybe we want to cut out a highlight reel of it you can do it directly in the Platform, cut some parts in or out of the recording We'll do AI transcriptions of everything that's going on. so that you'll have subtitles when people are watching Video,. but also the ability to translate it into any other language that you'll have. all of this being accessible for search. So your content becomes indexable. It will boost your SEO and your... GEO, it will have accessibility for hearing impaired people have localization but it also enables all of our AI tooling like the ability to generate different content on it and soon we'll be able to auto all of your highlight reels as well based on what are the powerful moments that happen throughout your Webinars,. So this works perfectly together with Video, marketing. Platform, all these are super interconnected but we can see here the Webinars, we just did is actually already here as a recording for our Webinars,. we could go on to a particular Video, we have all of our different distribution options so we can publish it to Video, section. we can embed it anywhere that we'd like. So first I like to go on to the The Rengu homepage here, so we're just on RenguInc.com. We can see that we have a bunch Video, content on here but we just did a Video, that we want to add here. So instead of having to go to our Video, marketing Platform, then to our CMS system, what we've done is actually the ability to to go ahead and swap video content right there in a dynamic and better way. element so that you just have to go to your page and change Video, where you actually already are seeing it. So this will give you the ability to do this through the power of Spuds. but also we will have Video, section. And so this one channel where all your content will live and where people can come in. and access Video, content so that you can come in and actually see it you'll get your full transcripts and even all the languages in here you'll get all the related content and the ability to share it out. for each of this. All of this of course comes with state-of-the-art analytics. so you can understand exactly how your Video, performing. And that's a little bit on Webinars, Video, marketing Platform, Back here we are on the home page because now I want to talk about the next part It's going to be Video, library. So in here, your organization can make sure to Upload all the content that you need that can be you know, your customer stories, or it can be all of your animations and pre-rolls that you Maybe one of... use for some of your content. And all of this can then just come in you can share it how you want you can send it with Personal, video or again access it on TwentyThree, app right there on your phone. But now I actually want to go ahead and jump into 20-30 Personal. because I want to shoot a quick Video,. So I'll go ahead and... jump into uh we can do it this way here we'll jump into our channel for DroneOS meeting booking. If we go ahead here, we can come and say, okay. I would like to shoot Video, with my template that I preset up. This will take Video, that's already pre-made in Video, library then I have this part that I need to record. So I'll just go in. say record I have set up a nice Ta-da. I have a script for me here so I can just come in. Maybe I want to share my script. Green. Press record, get a little countdown in. Say hi Cecilia, quick one. Yo I would love to demo this thing for you You call fengluo a 7. You end it. you can come into the particular video. trim it down, make sure that you edit it together if you shared your screen. save this and then we have Video, that we can then get our lovely landing page for now here. I've just. put in a title. I've added my business card. I can either just share a link to it. get a page where Cecilia would be able to watch this recording or I can put it directly in an email here. saying hey let's go ahead and send this out So you get to introduce Video,. This was TwentyThree, least the quickest that I can do it. you I'd love to deep dive more into that also if you want. I want a little bit more of Personal, version of this here. Yeah. So with Um, With this, I want to talk a little bit more about what you actually get. TwentyThree, because yes of course we've talked a lot about Our world leading product here with all the different features. cool stuff that you can do but you also get your own dedicated team That means if you are a customer or partner TwentyThree,, you will get your Client director. you'll have access to The full Specialists team, so the lovely team that I lead on a day-to-day basis. basis but also you know an onboarding Specialists you'll have Video, plan you have access to our strategy work We have a grand community. where we host a bunch of events all over Europe. So I'm in our HQ and Not to say the TwentyThree, Summit, coming back again in June next year. the Diya concert hall so do make sure that you land your ticket for this one as well and then we have Video, accelerator where we help companies with Video, strategy. with our Webinars, frameworks and how you can get started on Video, brand and make sure that you actually perform do it the right way So. If you want to... So get started TwentyThree, and... Get upgraded TwentyThree, I would encourage you highly to reach out to either me or team at TwentyThree, my email is Tyce at TwentyThree,. I'm happy to. answer any questions or see if there's a fit So yeah, make sure to reach out to. Any person TwentyThree, we're more than happy to help you because we want to spread the word Video, Video, enable companies all... across the world. but mainly Europe. of course. Amazing. This was actually the introduction to... 223 and what we're going to cover today. So Thank you so much for participating today and for spending the morning together with us. I wish you all the greatest of days ahead and see you again for one of our other Webinars,. Have a good one.