Behind the Show: When The Webinar Ends - Episode 6

What goes on after a webinar? You just came out of the latest webinar Wednesday went really well. But what I really wanted to know is what is the most important elements after a webinar because a lot of people tend to think that they prep a lot, they do all the work that goes into a webinar, they do the webinar and then a lot of people stop there but that's not really what you're supposed to do, right? Exactly. I think there is definitely a temptation that you just want to kind of once you're done with the webinar you want to be done with it. But I think that's that's not the case how it is. The first thing that I'm done. I think you definitely have to have kind of a second to OK, that's done and kind of keep yourself a little pat on the back. But it is an ongoing kind of role. And the first thing I do is actually have just a little debrief with the speaker. We stay on the line just when the webinar ends and we say a big thank you, of course, because it's a huge thing that they've taken their time to come on our webinar and talk about the knowledge, whatever the topic is. So that would be one. And then right after you kind of need to jump in there, even though I have I always can automate the emails to go out one hour after the webinar is done. I still want to recheck the recording and make sure that, you know, there's there's no empty time at the beginning or at the end. But you it's very concise and maybe tweak, do some last minute tweaks and then just send that out. So that would just be for the day. And then from there, it's making sure that you have it on demand. So kind of changing changing the collectors on the landing pages so that you you have the right communication that is going out. So instead of saying on the landing page, join us for this live event. Now you're saying actually, you know, join us for this webinar. So you make it in in a more generic way. And you mentioned maybe some some people are watching this episode and thinking on demand that sounds familiar. We know it from Netflix and all the streaming streaming services. Maybe some people don't really know. So on demand might sound a little strange in a webinar content. Maybe you can elaborate because we use here at 23. We use our own platform. Obviously, on demand, what is what is it kind of add to the table? So for us, it's super important to have, of course, all webinars live. So we have that engagement going on with the audience. But then, of course, having it afterwards on demand as well, because once you've created the content, you've kind of done the hard part already. So keeping that on your website or wherever you want to share it to actually repurpose the content. And that could be writing a blog post based on, you know, the webinar, the on demand version. Or it could just be taking smaller, shorter snippets and posting that on social or using in any other kind of way, which is, I think, a super important part of doing the webinar as well. I think we got some awesome points on that the webinar doesn't end when the webinar ends. The live version, at least. And one last point. And whether you're doing physical events or online events, I think it's a big acknowledgement to have. I've been talking about this with my colleague that it's OK to feel exhausted. It's OK to feel tired and kind of that everything's all the juices are gone from you because it's such a big push being in front of the camera, being in front of the audience. So so like if you're feeling exhausted, tired, run down, don't worry about it. It's going to take a few days. What do we call it, Stine? Post event blues. Yes, post event blues is the real thing. So remember that. Cool. On that, we're going to end and see you in the next behind the scenes. See you.