Foleon

My name is Michiel Schouten. I'm Head of Marketing here at Foleon My name is Gerard Gunsing. I'm the Video Content Creator here at Foleon So usually I'm behind the camera instead of in front of it. Foleon offers organizations solutions for them to create interactive immersive and measurable sales and marketing communications assets that provide a perfect reading experience on any device and that have proven success in improving reader engagement. With every asset that we create with every project that we work on now we consider to make video a part of that. But we also seen that it is used in the product team for example showing product updates because video makes it a lot more easy to share and show something technical. Create services team they use it as well. Even customer success they use them. For webinars for example to give a better understanding of the measurability of a publication so they can show how the reports work, how you can apply Google Analytics to measure the engagement of publication visitors with your publication. We started off with webinars about 18 months ago and looking at the people that subscribed still today subscribe for viewing those webinar shows that it provides a lot of value. Being able to have one Hub available where all your videos are stored for which you can easily distribute it to all kinds of places and monitor the behaviour of individual people with all your videos that it makes total sense to have that as a part of your marketing communication strategy. So making sure that you're not only able to create awesome videos but also to leverage the value of those videos in improving customer engagement in attracting prospective clients and make them more interested and excited about their platform. Two are my favorite features of TwentyThree First is the video hub which we collaborated together with TwentyThree to create it to look exactly like our website itself. So people who are visiting our video hub also have a connection to our website. It's something where we have our videos arranged neatly on one page. My second favorite feature is the actions. with actions we can make any video interactive which is a really big thing right now. We can add clickable buttons, clickable text, clickable video and that's a really big advantage. Yeah, and the actions is like we in our news updates where Vincent, our senior designer, points to the right where people can actually click on. The definition of our success is growing the number of opportunities for sales That's Marketings first and foremost responsibility and video is an important attribution in getting people to become an opportunity. If you take a video as part of your marketing communications assets and you take video marketing seriously Nowadays, you can't do without a proper video content marketing platform and there will be no other platform that I can suggest than TwentyThree. Yeah I would like to add, forgot YouTube, forget Vimeo TwentyThree is the platform to go. And TwentyThree really helps governing that all. It provides the Hub, It provides the editing possibilities, the hosting on one platform. The integration that we have with our CRM HubSpot. really giving us the insights on a contact level and that helps us to show what kind of value video really brings to Foleon.