Launch Keynote - Every Touchpoint

Great. We want to finish up on how we're going to move on every touchpoint here and a little bit about where video is in the customer journey. So one of the big challenges of video is that we're sort of still stuck in this idea of video as the 30-second ad, right? A lot of the video that gets shot nowadays is still for running ads on social platforms, fueling the big tech giants, right? That's still sort of the perception video. They might be slightly longer than 30 seconds, but it's still a lot of video nowadays. Advertising to get awareness in the top of the funnel and at the beginning of a journey, right? And the challenge across the journey is that as it gets more and more personal, as it gets more and more human, relational, and one-to-one, video sort of dies. Even our websites we've let be as text-only websites while all our audiences and our people are in a world where 80% of the content consumed on social platforms, and all of you know how much time you spend on those platforms, is video-based, right? So the big challenge is how we move to also be able to do video-based touchpoints instead of being stuck in the old way. So we have two ways we're doing that. First, as you might have known, a few years ago we launched personal. Personal video, this great category, originally pioneered by a tool called Camtasia 20 years ago, you might know it. Windows software that was mainly used for support teams to screen record, right? But nowadays, asynchronous video with a personal center, typically on your own webcam, recording a story, a message, sharing your screen, or reusing existing video content. When we launched the first personal video product for organizations, it was all about adding ways to run campaigns, to do collaborative video. You can do many people in a video collaborate on doing a collaborative video, amazing innovations. And personal video is really ultimately about that one-to-one or that one-to-many. The account manager is sending a personal recording to 100 of the person's customers, the person thanking for a great meeting and doing a quick one-minute follow-up, right? Even paradoxically, doing personal video is actually faster than writing text most of the time. So it's all about moving to all those types of touch points that commonly have not been video-based, right? So with the new 23, the challenge was that personal was something different than everything else you were doing. So with the new 23, personal is a core part of the user experience. At any point in time, you just click new, you click record a video, and then you're 30 seconds later done with a video. You can send it on email to a relationship. It's that easy. So personal is now a core part of it, and we're really excited about how that also will make it spread even more, so you can really video enable your teams, right? Currently, all your teams can send email, they can do video meetings, but they can't do a video. They can't record a video and share it with somebody. One of the most simple things you can imagine in the year of 2023. Now you can. The second thing is really about websites, and this is a big thing because we're going to say goodbye to something that you guys have hated for probably about 15 years at this point. The challenge of our websites is that most of them are kind of like this one. Perhaps only has one PNG or two, right? We've removed all the human beings on our websites. It's been the key innovation of digital abundance that we could get any information in the world at any point in time by removing the human beings, the opening hours, right? But most of our websites end up looking a little bit like this. So the challenge is we really want to move those websites to be video driven and get all that content out and make sense, right? But also to fight for the idea that we're not only running on centralized platforms, but we have our own platforms, our own social contracts, our own data contracts with our customers and relationships. And we need to get those websites to be as interesting as all the content you're watching everywhere else, right? So the biggest problem of websites have for a long time been something that all of you in this room know and all of you joining. It's a thing called the embed code. How many of you have copied an embed code at some point? Yes, there we see. So the embed code is this beautiful thing where in 2023 to change a video on a website, you're still going to copy code. Remind me, you know, let's try to say that again. In 2023, in the year 2023, we're still copying code when somebody wants to change a video on a website. Right? We go to our video system, we copy the code, we paste it into our CMS system, and then we pray that we didn't do anything wrong. You know, we didn't change a character, we're not breaking anything, the new embed code is the same as the old one, etc, etc. There's so much anxiety about it. People even talk about embed code anxiety because they don't really want to be doing it. Or they're going to, oh, it's only the very professional webmaster that's going to do it because I don't really want to do it because, you know, if I mess up my main website, my front page, you know, what's everyone going to think and is going to be online for 20 minutes before I fix it? So the embed code was a great innovation 15 years ago, but it's time to say goodbye. So today we're saying goodbye to the embed code and we're saying welcome to the spot. We've reinvented the embed code to be what it should be in these times. You can now just go to your website and if you're logged in to 23, there's a little green dot, you click, you change the video in two clicks. You reorder the videos you have on your website or you change them all together. We have an amazing thing called native edit that allows us to do this even in context on the website. Spots not only lets you replace it, but it also has all the ways to put video on a website. The second barrier, right? If I hit a website, probably on the front page, I would want to see the five latest videos the company has done. Does anyone currently have that? No. Ambient video, carousel video, single page video, listing the five product videos about that specific product. You can do all this with spots super easily. And the great thing is that it works with all website systems, including our great partners from Braco, HubSpot, SiteCall and Magnolia. So it's all plug and play to really move your website to be video driven as opposed to text driven as it currently is. So this one I think also calls for a demo. Please welcome Stefan again. So third time's a charm in terms of remembering to bring back that drink backstage. Alright, let me start out by showing personal and how it now fits directly into 23 in every touch point that you're doing. I can now click anywhere and literally just start by recording a video. And actually I remembered I wanted to show this quick video and quick slide deck for a meeting I had the other day. So I'll quickly share my slides from that meeting and I'll click record. So, hi John, thanks for meeting me the other day. It was a pleasure. Here is a bit about the future of drones as the future of drones is now, particularly in the logistics industry. So that's it. I've created a very quick video. I've already recorded it. I've recorded the slides and now I can start mixing them. I might want to say that, well, let's start with showing me and then showing a side by side. And finally I just want to show you how it works. And when I play that, it will quickly mix for me. And I can even use the video library that I showed before. So take one of those brand assets and add a bit of an intro to the video. So it's that easy to take kind of the video from anywhere, reuse stuff from the video library and just click record and start using video as a part of your communication. Now when I save this, I can actually start recording the video. Say I want to pick a new thumbnail and I want to use one of the slides for the thumbnails. And I want to say thank you John. And I can add a bit more context. For example, I want to add my business card so John knows where to find me. And I'll also add a button to add a bit of a promo for the upcoming drone summit. And I'll finish that off. So now I have a video. I have the link to the video. And I can add a bit of a demo for the upcoming drone summit. And I'll finish that off. So now I have a video. I have a landing page. I even have a way of taking this one and using it back in all the other places where I wanted to use it. I could add it to the webinar trailer. I could add it as a webinar trailer. I can even add it to a spot. But for now I just want to copy this link and shoot it back into an email for John. Send that off including the thumbnail, including an easy way to use this video as a part of the conversation. So that's a quick introduction to how personal now fits into everything within 23. Last though I want to show you are spots. So Rengu is moving to becoming a much more video driven company. That means there's a lot more video happening on their website with a lot of video placements including a new hero video, a lot of different placements for videos downstream. But they're also using spots to manage all of that. And that is a really, really powerful force. Because it means that now instead of changing an embed code if I wanted to change my hero video, I could just go in here and say I actually want a different hero video, close this one down, and the video changes automatically in line without any extra addition needed to be had. This becomes really powerful if you want to not just change the hero video, but also make sure that the right videos are placed in the right places. For example, I don't want to show this video anymore. I just want to add a new one and maybe actually my introduction of the new drone I want to have first. Again, everything updates in line and is easy to use. Same thing if I am introducing a new product. Literally go in. See? Got a lot of demos, right? I may have deleted this spot. It's a part of one of the menu run-throughs that was set up to avoid this particular thing. Luckily what I want to do next is I want to show you how to add a new spot. So what I've got here is a new page. It's an about page. It's pretty generic, right? There's no video on it. And what I want to do here is I want to make sure there's a new video coming in here. So to do so, I'll add a new spot. So say this is for the about page. And here I can choose between different things. I want to place a single video in here. I could place a number of thumbnails. I could create an ambient video, a carousel and so on. For now I'll just add a few video thumbnails and say I might want to add up to four of them. Show text inside and play video back on the video hop. Now I get a new spot. And I can start adding content into it. Let me actually pick four of them and say that this guy controlling the drone should be first. So it's that easy to set up a new spot. Do the first placement and now I can go back and place it into my page. And when I'm back on my about page, hopefully, I get videos in place and I can start working with them. And that means not only I as a webmaster, but literally anyone in the company that is logged into TrainFree with access to the spot can start molding the video. So if a new video comes out, that can be added to the spot extremely easily. So that's Personal in TrainFree and it's the new spots. Back to you Thomas.