Hi, I'm Steffen from TwentyThree.
When we look at our customers, we see that that's a huge variety in terms of how people are using video to power their marketing efforts.
But one thing is common for all of them, and that is that they're using different channels for different videos at different times.
So some videos work really great for the top of the funnel.
Those are distributed on social media, and they just need to capture people's attention.
They need to be played for a few seconds, and then people move on.
Other videos are designed to be deep dives into how a product is used or needs to drive conversions or even to drive loyalty of people that are already customers in the business.
With TwentyThree, we set out to build all the tools that allow you not only to host videos on your own site, but also to distribute and run that video across all the right channels at the right times.
So with TwentyThree, you can post, track, deliver, schedule, and really use the videos across your funnel.
And you can also make sure you have all the data to back the decisions on which videos to produce for which channels at which times.
When you've uploaded a video to TwentyThree, you can post it to Facebook, to YouTube, to LinkedIn, to Twitter, and you can also schedule it for later publishing.
You can even edit videos and version them for different platforms.
It's really helpful when you know that Facebook videos are played on average six seconds, YouTube videos are played on average for a minute.
So you might want to have different videos actually reach different audiences in different ways.
This makes it really easy to capture the insights of how your videos are performing across different channels to download those numbers, to browse them, and even to download reports in a way that makes them easily shareable with the rest of the company.
This also means that you know exactly how videos are performing throughout the channels and how you can produce more of the content that works for your company.
