Templafy

My name is Glen Hagensen, I'm the Head of Marketing here at Templafy. So, having video, where we can actually show and tell and explain what we do, is important for us. We have external partners who help us to do big production videos. as our front page video and our branding, career page videos. What we also do is, we have a lot of screencasts where we show the product how-to videos for help center as well. Then we have a person who's really good at editing, putting in some animations and making it look good. When it comes to video, the pain points we see is, how to tell a story in a correct and interesting way. As I mentioned, our product is a software that integrate into PowerPoint and Word, and that's not always super engaging. So, someone who can take the product and show it from an engaging point of view and tell a story around it, that people want to see, I think it's difficult. Another thing is of course distribution. It's important the right people sees these videos and they engage with them. That is what we are working on right now. The first thing that we saw on TwentyThree was the ability to customize the video players with our brand and our logo and easily embed into the website. We saw some really good features in terms of SEO. That we could manipulate the SEO text and make it work to our favor. So, that was why we bought into TwentyThree, in the beginning, SEO capabilities and design capabilities and how easy it is to embed it on the website. Another thing is data layer, so we can dive in and see, are people interacting with our video. Through the TwentyThree interface, we go in and see how far they've viewed video, what they did afterwards and so on. That's valuable for us. One of the things I really like about TwentyThree is the possibility to integrate with Pardot. We use it to really understand the value of each lead, and scoring a lead, I think video is super important. So, we know how much they've actually seen. Because we know if they've seen a video that explains exactly what Templafy is doing, they are more qualified than someone who's not. Something else we've been using later is then the Collectors, so we can actually collect leads directly from the video. Which was a pain-point before, where you watch the video but what do you do afterwards. Then, we want to engage people and we want to talk to them because if they've watched the whole video, they're probably pretty engaged. The KPI's that we use to measure the success of a video and what we use TwentyThree for. The most important this is, how many actually sign up after watching a video. Also, we look at engagement scores. Meaning, that we look at how long time they view a video. I think that's super important for us to know. If they drop-off after a few seconds, it's probably either the wrong target audience or it's not an interesting video to show. I would recommend TwentyThree to other comapnies. It's fast to get started and it's intuitive. And, you can quickly get a set-up that is professional, where you can distribute your videos to the world, without having to program and without losing productivity in your team.