I'am Bazz Deans – VP of Europe and UK
for Shootsta
Essentially, we help clients plan, strategize
and shoot their very own content
with a custom built camera kit.
Then we do all the post-production
and get it back to them within 24 hours.
That essentially allows our clients to
create volume and scale within video production,
at a very cost effective rate
and an incredibly agile way.
What we've loved about working
with TwentyThree so far,
is that we've understood that those tools
around data are integral for us.
And also for our clients.
Obviously, there are a lot of marketers out there
that are moving into a far more granular data focus.
For us, we've got to attribute value
to every single piece of video content we do.
TwentyThree enables us to do that with our clients.
Understand ROI of every video,
understand drop-off rates of every single video,
understand how to leverage video
across all platforms the most effective way.
And, obviously – TwentyThree allows us to do that.
That's important for our customers,
because, of course, they're starting to increase their budget
for video content, so markedly.
And if they are to do that, of course,
they are accountable to that budget.
They have to be measuring
every piece of content they do.
And, also they're testing, right?
Marketers out there are testing
every single piece of content they do.
And to do that effectively, of course, they have to have a platform
to enable them to test.
The benefits I see in being part
of partnership program,
especially with partners like TwentyThree,
or potentionally with performance partners
that we have, like – Matt Lowe from Performance.io,
essentially, what we gain from that,
is not only a huge amount of insights,
because we do a lot of workshopping with our partners,
to start understanding their landscape
and help them understand ours.
Apart from that, we see a huge amount of potential
opportunity for new business.
It's in sinergy with another partner like TwentyThree
that we help to create content for their platform,
and vice versa – we gain data and insights,
and also – a far more seamless delivery
from TwentyThree back to us.
I would recommend TwentyThree
to absolutely everyone that we work with.
I think TwentyThree are phenomenal,
I love their approach.
Their culture is absolutely aligned
with what we do here at Shootsta
and also, I think a lot of their features
are, markedly different
or in front the other competition at the moment.
I think their ability to be platform agnostic is a massive benefit.
And I'd highly recommend TwentyThree.
