I'm Michelle Williams, I'm the
Digital Marketing and Design Manager at Bird & Bird.
In general, video is hugely important
because it really speaks to people directly.
You can also get a huge amount of analytics
and insights so you can really tell
who is watching your videos,
where they're based
what they're interested in.
Then using a platform like TwentyThree,
we're able to get a huge amount of insight and analytics
and it helps us to shape our digital strategy.
For us, the reasons we decided to use
the TwentyThree platform were primarily because
we need to really have a hub for our video content.
And one of the biggest attractions was
that in TwentyThree,
you can edit the clips really, really easily.
We were sitting on dozens
of sort of five minute videos
with no capacity to edit them easily ourselves.
With TwentyThree taking those
dozens of 5 minute videos
allows us to chop and change
into hundreds of potential uses.
We could create a category,
and we could have a video library
that was separate to our website,
and we used that as a client training
menu with teaser videos.
People could click on the videos,
access them and actually contact us
over email and order that training session,
and we couldn't do that previously.
The other area where TwentyThree
has helped us out massively
is in terms of the analytics.
There's a lot of data that we have access to
that we couldn't really see very easily before.
It's helped us to change
the format of our videos
and we use that to determine
which topics we talk about,
which are the key spokespeople who perform well,
what channels are driving traffic.
It just giving us a lot more insights
than we had before.
I would say that the biggest KPI
that we use, in terms of engagement, minutes.
We use the analytics to help us understand
which topics and which spokespeople
work well for a given medium.
We really look to make sure
that the videos are the right length
and that people are getting what they want from the video.
We use it for a number of different areas.
One of them is the thought leadership side.
Where we want to position ourselves,
we arrange our key speakers on key topics
and we use video to broadcast people.
We also use video for graduate
recruitment on our social channels.
Showing who we are as an employer.
What it is like to work for us as a business.
There are a number of different areas.
We've had a great experience
using TwentyThree, right from the outset.
Up until now, I find the support team
incredibly helpful and super responsive.
And there's just so much change and innovation.
Whenever I have meetings
with anyone from TwentyThree,
they are always talking to me about
new features we can use,
how we can implement them.
I would absolutely recommend TwentyThree,
to anybody who wants really proactive support
and a great innovative company.
