Hey, welcome to the Video Marketing Minute.
This week we're talking about personalized video, one of the most important video marketing
trends for 2018, and why your organization should get started with using personalization
in the new year.
First, connect with your audience.
Personalization matters because it makes content relevant for users, builds relationships,
and gains customer trust.
When users can relate to the content, they're more likely to engage.
Marketo found that 79% of consumers say they're more likely to engage with a piece of content
if it's been personalized.
Facebook friend videos are a great example of video content that acknowledges and connects
viewers through personalization.
Second, convert prospects.
With the help of marketing automation software, marketers can collect meaningful user data
to track and score leads and to understand which leads are worth pursuing.
In combination with this data, personalized videos can help engage, reactivate, and nurture
leads down the funnel, and ultimately convert prospects to customers.
With 93% of companies seeing an uplift in conversion rates as a result of video and
A personalized video could be just what it takes to push a lead to the next step in their
buyer journey.
Sales teams can use personalized video to win over prospects who may be on the fence
about buying.
Third, maximize ROI.
Creating personalized experiences with emails, sliding pages, and calls to action has become
increasingly popular among marketers, and average sales can increase by 20% as a result.
With video already being such an effective communication tool to engage audiences, the
addition of personalization will help marketers maximize ROI in 2018.
Lastly, retain customers.
Personalized video has the power to show appreciation to customers and remind them what they've
accomplished with your product or service.
Nike did a great job with this in their Outdo You with Nike Plus campaign, where users could
watch a personalized video featuring stats about how far they ran that year.
We want to know what has been your best personalized marketing experience.
Tweet us at 23 and follow us on Twitter to catch next week's episode.
