Marketo x TwentyThree

Hey there, Todd here from TwentyThree to tell you about the TwentyThree Marketo integration. Have you ever wondered how you can go beyond views and impressions when it comes to video data? Well, the TwentyThree Marketo integration helps marketers do exactly that. With 50% of all marketing data now coming from video, we knew how important it was to build an integration with Marketo that can tell marketers exactly who is interacting with their videos, how long that user watched the video, and which video they converted on. This gives you full attribution into your video marketing campaigns and lets you build smart lists and programs centered around your video engagement data. Let us show you. With the TwentyThree and Marketo integration, all of your existing contacts in Marketo will be identified in TwentyThree, so you won't have to ask a lead for their information twice. TwentyThree uses the Marketo Munchkin code to track all of your website videos and user activity. That means that you can lead score, assign prospects to a certain program or smart campaign, and move them into the various life cycle stages that you've set up. All of this video data can also sync to your CRM, for example, Salesforce, where your sales team can see detailed information about a prospect that engaged with your video content. And connecting your Marketo account to TwentyThree is just a few steps. You set up service credentials inside of Marketo in the Admin tab and selecting Launch Point. Set up a few custom fields for lead details like number of videos played or video title, and then create a few custom activities for all lead details from videos, live events, and webinars. With these fields, you can see things like video viewed, duration, and detailed heat maps. So that's it. The TwentyThree Marketo integration is helping you take back the missing half of your marketing data. It isn't just a better way to connect video data to Marketo, it's a better way to execute your entire video marketing strategy.