Jyske Bank

Jyske Bank is a European bank and the iconic case for content marketing.

See how Jyske Bank tore up the marketing rulebook, and revolutionised their business when they created their own television station, Jyskebank.tv .

01:04

00:07

My name is Lasse Høgfeldt. I'm Head of Communications

here at Jyske Bank.

Content marketing is an essential part of the way we communicate.

Video kind of turning into be the language of of the internet.

We transformed the staff into a brand news room

with journalist, photographer and producers.

You have to start with the customer

or what we prefer to call the viewer.

00:35

What are they interested in and they not interested in loan

for a car, or a house in the first place. They're interested in the car

or in the house and that's that's the stories we are trying to tell.

Around 80% of all content is viewed on other websites

than the Jyske Bank TV.

Now on our new platform, TwentyThree

it's possible for us to make different versions of each clip

and then they schedule it for the different social media channels.

01:01

If you cannot rely on the media, you have to become the media.