Hey guys, I'm Yorai from TwentyThree. In this video, I'll be showing how to use TwentyThree
to see how your videos are performing across different platforms. At TwentyThree, we have
built a powerful set of features to help you track, measure, and optimize your content.
I'll quickly show how to work with two important features of TwentyThree. Full metrics and
analytics. First, I will go to our social videos, select one of the videos, and check
full metrics for this video. This is where you're presented with data from all connected
social platforms, like Facebook, Twitter, YouTube, alongside data from your own inbound
plays. We track impression, plays, and engagement so you can quickly get an overview of how
your videos are performing on different platforms. If you're looking for more detailed video
data, we also have a whole feature of TwentyThree dedicated to analytics. I'll just click on
analytics on the left side here and show you data for this specific video. In our analytics
feature, you can quickly filter between different periods of time and dates. You can also see
aggregated analytics for all your content or for videos in a specific category. You
can see when your viewers are dropping off during playback and use this information to
optimize the right length of video. TwentyThree also tracks all your embed destinations so
you can monitor performance across different domains and start seeding content in the right
locations. In the analytics overview, TwentyThree also tracks load to play ratios for all videos.
This is an important metric as it gives an indication on how many viewers actually click
play on your videos. Obviously, it's best to have a high load to pay ratio, but the
number will always be affected by how and where the video is embedded. If viewers never
get a chance to click play on the video due to the embed destination, then you always
end up with a worse load to play rate. With TwentyThree, you can see lots of information
such as how many people are using subtitles, viewing the video in full screen, on what
device is, at what time of the day. Combining the detailed analytics with the full metrics
tracking, you can track all your videos across different platforms so you can optimize it
all.
