Kaarlo Kananen, founder of Vizor

Yeah, give it up for Karlo. Karlo Kananen, Founder of Visor.io We basically do VR for the web. Our product is... Visor is online right now at Visor.io. It's a platform for creating, sharing, and exploring VR on the web. VR, the prediction is that it's going to be at $30 billion markets by 2020 in four years' time, which sounds crazy, right? But we're actually off to a flying start. Just for this year alone, the prediction is that... Let me rewind a little bit. There's basically three tiers of VR devices that are hitting the market. There's the high-end, very high-end, like HTC Vive, Oculus Rift. There's the mid-end, which is things like Samsung Gear VR. If you buy a new Samsung phone, you get the Gear VR. You stick your phone in the headset, and then you can use that as a VR device. Then there are the lower-end devices like Google Cardboard. Basically, it's made of cardboard, costs $10, but it's still giving you a really good entry in this space. The prediction for this year is that just the mid- to high-end devices are generating 10 million units of sales for this year, which is great. The mid-tier device, Gear VR, are reporting over a million users per month. It's exceeded everyone's expectations so far. What we do. Content for VR. What are people going to be consuming when they go into VR? Obviously, there's games on the very high-end. They're driving the market from the very top, but our business is basically the rest of the market. There's a massive range of more casual types of content that you'll be experiencing in VR. A few examples. Marketing. When you're going to buy your next car, your next Tesla, or if you're Swedish, your next Volvo, you can go into a VR showroom. You can configure this car. You can feel the presence. You can see the car in real size. You can do all of this from your own home. Another example is journalism and storytelling. One of the most moving things I've ever experienced in VR has been a story about the Syrian refugee camps. There's a documentary that has been filmed in a refugee camp. The sense of presence you get when you're sitting in a classroom next to 20 kids on I-Level with them, experiencing what they see in the camp, it's the most moving experience you can ever have. VR is the only medium that can deliver these kind of things. You can't get that from TV. Even though TV is great as well, but VR is on the next level. Most importantly, probably, there's always that one piece of content that is driving the adoption of any new technology. Can anyone guess what that is? Cat videos, apparently. Okay, so who's going to create all this content? Traditionally, it's been game developers. Most of the tools for creating VR are tools that are made for game developers. They are not really welcoming. They are quite hard to use. They don't look friendly. There are things like Unity, which is great for creating AAA games, but if you want to create something more casual, like everyday content, then it can be a bit hard and it's kind of limiting the market of who can create that content. That's what we want to do. With Vizor, we are solving the problem of creating VR content. We want to democratize this thing so that if you're a journalist, you don't have to hire a team of programmers to create VR. You can do that yourself. We're doing this in three areas. We make it easy for people to explore and discover VR on the web. This is our front site. You can go to Vizor.io right now and you can explore VR. The main thing is our creation tool. We are creating the easiest to use web-based VR authoring tool on the planet. We make it easy to publish content that you create. It's kind of the full circle. We allow you to create and then share and distribute that content. I'm just going to show you a quick demo of what we have right now. This is our beta version that's live right now in Vizor.io. This kind of works a little bit like Google Docs. You can do this on your laptop or your phone right now. You can go on to Vizor.io. You can see me editing this live and you can actually edit it with me. Please don't delete everything because that would kill me. The way we work is everything works a little bit by tracking and dropping. That's the easiest way. You can just track and drop objects. They will appear. You can create your VR environment. You can see your viewpoint. There's someone else editing. That's good. You can see your viewpoint. You can move that around and switch between VR view and the editing view. This is Techiebit. This is kind of cool as well. What we do is when you're editing this world, when you're creating the world, what we are creating in the background, and you don't really need to worry about this but we're doing this in the background, is we are creating a script that represents the entire world. At any time, if you want to go in and add any behaviors or interactions or animations, you can dig into the script. Go into this guy for example. I'm going to add an animation. Here we go. This guy is amazing. It's a simple example but you get the idea. You can add behaviors. You can create quite complex things. Once you're done, just click Publish. Give it a name, NordicNext. That will give you a publishable URL that you can share on social media or you can embed that to any web page. All of that sounds still a little bit complicated. If you're not familiar with these kind of tools, then that can be a little bit intimidating. The way we are solving this problem is that we are putting a layer on top of this. Anything you create with Vizor, you can basically package into a template. Here's an example of one of those things that we've done. This is probably the easiest thing you can do or the simplest thing you can do. We have this 360 photo sharing site on top of Vizor. You can only do one thing here. You can track and drop an image, a 360 photo that you can take with... There's lots of cameras that cost like 200 bucks. You can take these photos with... Photos like in Google Maps Street View. You get this instantly publishable URL that you can share or you can go back to the editor and start adding annotations, text, 3D elements, things like that. This is something that scales. If you imagine being a journalist on the field, you take a photo, you can immediately add annotations, create that A thing that you can then embed to your news article. It's much more than just a photo. It's a full VR experience that works on any device. It works on the web, so there's no installs, nothing. It's super, super powerful. Where we are going with the company and what we're doing next. Right now, there's a lot of interest towards the platform from two different areas. We're working with creative individuals and we're working with media houses. Basically, every single media house in the world is interested in adding VR, embedding VR in news articles because it's super powerful. We're focusing on our first roughly 100 users first. We want to make them really, really happy with the tool and then we can scale that up. Basically, where we want to go with the platform is we want it to be the most powerful, most easy to use platform for VR because VR is the media of the future and creating VR should not be restricted just for programmers. It will be much bigger than that. About the discovery side. We really want to build a place on the web where you can discover good VR. Anything you do with Vizor, we bring back into the discovery platform and make it easy to find. Basically, what we're doing is we are solving VR concentration with Vizor. That's it. Thank you.