Interview with Arla at #IWDK

To sort of summarize a little bit and sort of give the audience like one key takeaway from the talk you just did, what would that be? Thomas Madsen- Yeah, so I think when we were invited to speak today, the theme was very much around winning in the age of the customer, very marketing oriented. And I think that's a, there was a lot of good stuff on that and we approached that as well. But I also think that what we try to approach digital a little bit different than just looking at marketing. What we try to do is say we have a vision saying that we want to explore technologies that can enable our lab to become part of people's lives. Meaning not just from a marketing point of view, but also from a business point of view, delivery models, more or less exploring technologies across the whole plate to identify how we will do business both now, short term, but also long term. Yeah. Thank you so much. Thomas Madsen- Yeah, you're welcome. Thank you.