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Hotline Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Good morning, everyone. Hello. How are you doing? Good. Yes. Did you hear John? Nice. The psychology and science of how we act and behave, I suppose. I'm guessing I wasn't there. But I think it's a great segue into what we're going to talk about today. The first session in Studio 3 is going to be exactly about personal video. What does that mean? How do we actually connect with these people through video? Also knowing that, at least I can speak for myself, there's a slight inbox fatigue sometimes. So how to work with this is essentially what the guys are going to be talking about today. And I like this because this is going to be very hands-on. We're going to be doing demos, so that's definitely going to go wrong, because that's what demos are supposed to do, right? Live demos. No pressure, Thijs. So this is the 23 team. I would like you to just give them... A round of applause and enjoy this session with Stefan, Thijs, and Christian. Please. Thanks. So we'll put on a slide to know kind of who's who of the beautiful people on stage. I'm Stefan, and I'm joined by our all-customer guy, head of customers, Christian, and head of specialists, Thijs, so all the heads up for talking about how to connect with them, with people on video. And before we get started here, Stefan, just to get a little bit more personal, it's a big room, so if I could ask the ones that's kind of sitting in the back, come and be a little bit closer. Let's get personal here so we're not spread out, but actually have the human connection together. Thank you. Perfect. Thank you. That was actually really nice. Thanks for humoring us on that one. Thank you, guys. So a video conference can be sort of veering into all of the things that are about gear and about big cameras and lights and production and studios and all of sort of the art of making video. There's been a lot of conversation about sort of how can you scale up video production in terms of having those kind of evergreen content. What is the hero videos and all that kind of stuff? Yeah. Yeah. Yeah. And well, four digits or five digits or even six digits on are important, but they're hard to scale on. So what we're going to talk about today is personal video. Sort of all the videos that kind of do all the same things that we're usually talking about in video that connect real people, that look people in the eyes, that do storytelling, but that we want to be doing at higher volume. So at Twinfree, we build a lot of different products. We've spoken a lot about sort of the video marketing platform. All the different tools of that. And part of our stack or all the products that we provide is our personal video tool that allows people to basically record videos together with their colleagues in a browser. And we'll show you a lot more about sort of how that works. But we want to talk not necessarily just about what we do and how we do it, but why we do it. So there's this idea of video as being this thing, right? This is one of the first outside broadcast trucks from the BBC. I guess in the early 50s. And you can kind of see the dauntingness of what this is. And this has been the pervasive paradigm of what video has been for a long time. That once we wanted to professionalize video, professionalizing meant bigger cameras, bigger gear, and probably a bit more dauntingness in terms of who actually got to be on video. And that is in a lot of cases, right? We want to be training ourselves to be doing those videos. We want to be kind of setting up our organizations. And it seems to be able to do all that. But there's a different side of things that sort of takes us from those videos that are supposed to live forever, that is optimized for a lot of views, into videos that might only be seen once. But where the value is directed in a different way. So that will be the quote to that customer that can explain something. It will be the internal brief on how to report stuff in your expense system. Sort of everything in between. All the videos that are actually... Pretty hard to make. Particularly once you want to have multiple people sort of doing a bit of screen sharing, doing a bit of telling, and stitching all that video stuff together. And that's exactly what we mean when we say personal video. This idea of being able to show something and honestly downgrade a bit on the production quality in favor of getting that video out. To be able to record something quickly, share something quickly, dial someone in to record a different part of that video quickly. In order to be able to send that email or embed it in SharePoint or kind of all the different things in between. So when we talk about personal video, we say it's basically kind of this asynchronous video with a personal sender. So somebody made that video for someone. In a lot of cases, we'd be combining screen recording with existing video content. And if you've ever tried to... Well, if you produce the video, you know that, well, there's a production plan. There's a lot of things that need to go sort of into that. But even if you just want to produce that simple video where it's too quick, you're welcoming a new customer. That's a good example, right? You want to be recording yourself, say, hey, welcome. You might have a colleague that says, well, I'll be inviting you into onboarding. Trying to orchestrate that is a lot of shared folders and something recorded and different codecs, all that kind of stuff. And that's a tooling problem. So there's been a lot of tools that sort of try to make... Screen recording and video recording easy, but in a lot of cases, they were not collaborative. So when we start sort of entering the paradigm of personal video, we really wanted to make that possible for organizations. We really wanted to take the perspective of saying, how do we make video approachable in a case where you know, well, I actually have colleagues that will be using the same branding, the same videos that I'll be doing, that will be recording with me and all of that. So that's sort of the specifics of what we'll talk a bit about here, sort of the paradigm. So we'll talk a bit about the paradigm of personal video and we'll show you sort of good examples of how it can be done. But before we dig into demos, I'll hand over to Christian to kind of ask the question, not necessarily how personal video, but rather why. Thank you, Stefan. Thank you. Thank you, Thijs. Yes. So I'm going to try to explain a bit about, you know, why personal video matters. Why does it make sense? As a head of enterprise culture. I work with customers at 23, obviously me and my team, we work closely with our customers to sort of figure out how do we create value? How do we create a better customer experience? Perhaps even how do we solve some of the business challenges that are out there? And the beauty of personal video is it's actually quite simple, right? It's a simple format. It brings a human connection. And from a product point of view, we can sort of support that with some software and a marketing engine that can make it scalable and all of these things. So it's a really strong tool actually to connect with your customers, even internally, right? Myself personally, when I started at 23, one of my first tasks was to record a personal video, talking a bit about myself and, you know, my hobbies and what I like to do and all these things. And I got, I don't know why, but I got this instant sort of flashback to like 15, 20 years ago, when I was in the photo booth, you know, the one on your iMacs or your Mac devices where it counted down and you were taking pictures, perhaps even videos, right? And it was a super personal and very vulnerable actually moment to, you know, have all these videos and photos on your own computer. Luckily, no one else sort of got to see them. And this is sort of what we're actually trying to bring out to the world now is these personal recordings that suddenly got to see the daylight, right? So that's a super personal and very vulnerable thing to do, but it's a really strong tool to actually use in creating relations and even solving some of the negative communication that you bring to your customers. But I'll get more into that. So who knows, perhaps after I'm going through my slides, I might be able to plant a few seeds, some inspiration, some ideas on how you in your businesses or whatever you do, you might actually also get the benefit of personal video. But first and foremost, let's talk a bit about, you know, video. And I know I'm not going to spend too long on this because I think everyone is sort of understands the importance of video because pretty much most of the content, at least for myself, that I consume is videos, is news, it's trends, it's educational information. It's when I don't know how to make my pasta, I go in and watch a video on how to make a good pasta, right? So why is it relevant? And I think the answer is quite simple, right? We feed off the human interaction. And in connection, right? And that's where sort of personal video obviously taps in. And it's something that we see obviously in the consumer side, which, as we always know, also transcends to business, right? Because at the end of the day, when we want to talk with the customers, it's humans on the other side. And that's what we are trying to relate to, right? So in a world of all sort of noise going on, trust and authenticity and human connection matters more than ever, right? I think we can all agree to that. And brands and companies can quite quickly today be quite generalized because it's, we all, as you also said and talked about earlier, we all have full inboxes of brands and logos trying to communicate to us with all these offerings or whatever services that we sell, right? But, you know, in fact, when we look at the data, it's quite clear that we as humans sort of seek that trust and that authenticity. So just to put a few numbers into perspective, let's start with some of the consumer behaviors that we sort of know, which is, you know, 86% of consumers say authenticity matters when deciding which brands to support. I think that's something that we all can quite relate to. 94% of customers recommend brands they trust and feel emotionally connected to. And this is where sort of video plays into this because we know that 78% of people prefer learning about products or service through video content rather than text. So again, sort of tapping into the emotional part of it. And 91% of consumers want to see more video content from brands, right? So the consumers are asking for it. We know it's the right thing to do, it's the right timing. So we know, we know obviously that video works, but we can't always be physical and present everywhere. And this is why personal video matters so much. And I'm going to tap into a few of the use cases that we see with the customers because back to the scalability, right? I mean, if we could be at all places at once, we would do that. But the second best is being somewhat presentable in the video and show your face and talk to your customers or even internally, right? So how to be personal, authentic and trustworthy as a business at scale is sort of the question here. And we see, like I said, so many different use cases across the customers, both for sort of the organizational communication, but also the customer facing communication, perhaps internal or external communication. And I want to give you just a few examples. So let's start with the organizational communication, which is sort of because video isn't only a marketing thing at all times. It's also a communication layer across your organization, right? So before we talk about how to wow our customers, let's talk about how we perhaps can be a bit more professional and more authentic. So let's start with the usual executive and leadership communication that is happening across organizations. Many global organizations, especially during COVID and so forth, obviously used video more and more. And I don't know about you, but at my previous work, I got these long emails once a month or twice a month or quarterly from our top CEO sitting in another country, or how bad we were performing or whatever the message might be. And I think it goes for probably 90% of the employees just scroll through the thing and see if anyone getting fired or what is going on, right? I think it was quite clear. And something that we see more executives and leaderships is actually doing personal videos, you know, to their employees, talking about how things are going, putting a face to it and trying to connect, not with consumers, but just with your own employees, right? So it's something that is definitely being used more and more. Then we have the whole HR and onboarding, right? It's such a strong tool. Again, we see this at our customers using it to get their new team members welcomed into the company, even a CEO doing a welcome message that doesn't, I mean, it doesn't need a name necessarily. It's just saying, hi and welcome to our company and, you know, X, Y, Z. And it just gives a very, sort of welcoming feeling for the new employee as well. So it's something that is super scalable and can be used for many different occasions. Also goes if you join a team, right? You want perhaps to know your team members a bit better before you jump into your first day or whatever. Well, here's a few personal videos from your team members just talking about, you know, their favorite hobbies or what they do in the company and makes you feel a bit more welcome from the beginning, right? So there's, we see a lot of use cases as well. And obviously through the whole onboarding in terms, how you use your IT equipment, IT guy explaining how to just restart your computer and then it will work, all these things. So it's something that we really see being used a lot. Then there's the whole sort of internal communication and events. It can be the party committee talking about the Friday bar next Friday because they know for the past few Friday bars, no one joined, right? So they are trying to get people to come to the Friday bars. It can be the, again, the IT department talking about the five sort of common things that happens with all the different systems and SSOs and whatever you where you need to log in. It can be the reception just telling you when you check in a customer, this is how you bring a client to the office. You know, remember these three things, right? And again, you can get it in a by an email, but the likeness of actually remembering and sort of putting out to the organization and that sort of being adopted is increasingly higher when we use video. So it's a tool again for pretty much everyone in the organization to use. Then last but not least, we see some team communication. And again, going back to sort of the global perspective again, we have so many companies now where your team members are actually not in the same office or in the same location as you, right? Yes, you can use different software and teams and so on and whatnot to talk. But what we actually see is that quite a lot of companies also work in different time zones. Personally, I've been working in a company where when I left the office, I sort of handed over an email to to the next guy or girl who was taking over my slides or preparing the user stories for for the next day or whatever it might be. And I could actually just have sent a personal video and explaining, you know, these are the tasks, these are the things we need to do tomorrow. And we've probably been received quite different way. And he or she could go back and forth and really see me talking about perhaps what are the most urgent things instead of me just crossing things with bread. It's more me, you know, saying that this needs to actually be done by today. Right. So so that's that's a great way as well to to use personal video. So that's that's a bit on the organizational communication that we see. Then if we look at the customer facing communication and sort of try to see personal video across sort of a customer journey, my dad or my colleague Dan, he hosts all these workshops where we have a lot of customers of ours coming in. Sometimes it's like with 10 customers, sometimes it's only with one. And we brainstorm sort of on all the different touch points they have throughout the customer journey, all the different communication they send to their customers by email or whatever they might do. And I think it's it's it's such a good experience every time because people quite quickly can brainstorm 10 different touch points of their customer journey where they could actually be using personal video rather than an email or whatever. And so hopefully some of the examples I bring you can you can relate to. So let's try to to dive a bit into the different examples. The first one I have is sort of for the typical sales department. Right. So let's start there. It's sort of the beginning where sales and commercial dialogues take place. Right. And we see that there are so many different sales departments that's trying to be have a very global. You have your G-cams and sales representatives and then they want to be, of course, a very local as well. Right. We see that the sales organization are using personal video both to, you know, send out an offer. So they went to the office, perhaps they went through the whole offering they have to provide. Now they went back and they instead of doing the long email, they send a personal video where they take them through the slides, take them through the offer. Once again, they even have some different CTAs where you can go in and read about the different things. As a sales representative, you can even have your specialist, the product guy, come in and actually give a few words on the product that perhaps you didn't really remember during the meeting. Right. So it's a great way to sort of being part of the sales process and we see it in so many of the different touch points they have. It's not only when they send offering, it's before they come for the first meeting, it's all these different connections that they are trying to build. Then an example, a personal favorite of mine is sort of the airline business and their industry. So we see, and this is just to give some some again, some context, we see the airline industry being a really good case of like real time communication. So essentially, the airline knows exactly or more or less when you're arriving at the airport, what time you're going to travel, what, where you're going and all these things. Right. And what we see is that there are so many different touch points where today we are not really being informed. And that can be both in terms of the positive or the negative messaging. One good example is when your flight is canceled. Right. You you get perhaps an email or if you're lucky, like an SMS about your flight has been canceled and you see it on the board. Right. You don't know really what to do next. Perhaps there's a down in the bottom of the email. There's a link and you can refund or rebook your travel where we see personal videos from, you know, your your SAS employee or whatever it might be coming and say, I'm so sorry, the flight was canceled. It was due to this and this and that. Here's a link to how you can rebook if it's late. You can book a hotel or whatever. Right. So making that whole sort of pain in the customer journey is actually something of a good experience for the for the customer. So we see this can be used for, you know, the captain or stewardesses that wants to welcome you or more to the flight. And it doesn't need to be a personalized video. It just needs to be a personal video. Right. So so that's a really good case as well. And now I've recently become a father myself and going to to my to travel for the first time with my with my kid and I have absolutely no idea on how to book in and what can I book in and what should I remember and what can I bring and not bring through security for my baby and if they just gave me a personal message saying, you know, Chris, we can see you checked in the baby. These are the five things you need to be aware of when you go into the airport. It wouldn't completely change the experience for me. Right. And I would most likely book at that exact airline again once I was going. So it's a really strong tool. Then we see it in the sort of the expert guidance or sort of the trust building. One of the good examples we have here is that we have a lot of of banks as customers. And I would argue that probably most of you here in the room before you had to take your first mortgage or you had or you had to take a loan or whatever owed a lot of money. You probably haven't talked with your private bank or bank advisor. You have never seen their face before. They haven't really communicated to you because it's only when something bad or something really good is about to happening that you come in contact with them. Right. And we see this as such a strong example of how bank advisors can come out to their customers and meet them early on. And the customer journey actually give them five tips on how to save up to a new apartment or next time or when you are going to buy a new house, what you be aware of and all these things, and then suddenly I know who my personal advisor is and who should I reach out to and and all these things. And it's, again, such a strong tool to be to create that human connection. And not when I finally call the bank and say I've bid on something I need you to buy tomorrow. We actually have time to build a relation. A connection. Right. The fourth example I have here is sort of the service and maintenance part where we also see there's a very strong sort of more in the loyalty part of the customer journey again. So, for instance, when you take your car to the mechanic and you got a service, I did that quite recently and I got a personal video from a mechanic going through all the different things that the mechanic found was an issue. The things that he have changed or have changed the oil or whatever that was in the car. Right. And for some reason, it gave me this very calm sort of experience of knowing that, you know, all the knots and bits are now in place and I'm good to go and and they even got to see the mechanic guy who who changed my my different things. So it really created sort of this, again, human connection to someone and not just the brand. Right. And the last one I want to show is sort of the customer success and the onboarding and the support, and I'm sure you can already now start to imagine all the different places that we can use this and what I really like about this and also so many of the other use cases is that, yes, it creates obviously a way better customer experience to be more personal in your onboarding of your customers, to show them how they are going from A to Z. But equally, it's actually also creating so much free time on the on the business side. So the whole support team that usually get the phone down all day about all the things that doesn't work, you can handle a lot of those things upfront just with the right communication where you have a personal video, you have video in general, of course, as part of your onboardings and your customer success. I know Thijs uses it a lot as well. And I'm sure he's going to talk a bit about that, too. So so it's, again, a really strong tool. And hopefully these are just a few examples. Hopefully you can fairly quickly start to realise all the different touch points and places in the customer journey where where you can also perhaps create a better experience or actually streamline your business in a way to. So, yeah, at the end of the day, it's really about video enabling your organisation with personal video, making it accessible for everyone, even though it's perhaps a bit frightening or a bit of a vulnerable thing to do for the first time to do it. But as you get used to it and this is what we see as well with the customers we work with, that when we introduce it into a sales team or whatever at the beginning, they are sort of a bit hesitant and not really sure. And that's not really what we do. And I've had my phone book for now two decades and it really works well. Right. And so so it's a change and it's something that is slowly and more rapidly happening now. And we just see the value in so many different cases and business cases already. So quite a quite a quite a journey we're on. So with that said, I'm going to hand over to Thijs to talk a bit more about the product side of things. So, yeah, give a hand to Thijs. Thank you so much. Just very quickly, before we get into the product, I just want to ask you guys, how many of you can send an email? How many of you can send a text message with a video that you record of yourself? How many of you can send an email with a video you recorded yourself? OK, I'm impressed. It's not always that people can do this, but what we really talk about is video enabling your organization. So not only can you send that video, but you can send it as your own organization. You can come in, you can record, you can edit. And make sure that it's branded right there in the browser for you so that you have a nice video page that you send out. You have your logo, you maybe have your business card and even your own thumbnails for it. You can collaborate across your teams. So I could say on that new onboarding that Christian also needs to actually introduce himself. I'll start do that a little bit more here now that you're fully onboarded, Christian. So that you can do videos together and you can give each other tasks to do. You can even create channels so that, for example, the specialist team has its own channel where we do support videos. You'll see that in a bit here. But that way you can have your own video templates so that you ensure that you also send the right content, the right script that's already in there so that you can run these personal video campaigns. You might have all, I hope you all have at least received a personal video before the summit because all of the guides at the 23 Summit sent out somewhere so we could be human with you before you even arrived at the venue. So I will skip the slides for now because I want to jump into the actual demo here so we can see some products. And for the demo, I've chosen to do the most personal thing I could think of, which was showcasing my own personal account and the videos that I record because it's it's a tool that I use a lot and I use it for different cases. I use it for sales to send out all of my prospecting. Sending out deals and contracts before we actually sent them out. But I also use it for support a lot. So I think we are on screen here. Perfect. So here we are in my 23 personal account. And first off, I just want to show you my usual workflow when I want to support someone on when I'm sitting on support. So I'll go in here and I can browse through my different channels. I have one that's called Support Personal Videos. So in here I can simply go and say plus I can choose to do it from the template to support personal videos. And I don't want to point you out here, but we'll use you as an example just for the case. But essentially, I can just go in here and record. I already have a template that script up here. So I can go in and say, hey, I'm Thijs. Hi, Regge. And that way I can simply come in here, say I want to share my screen, maybe I want to share the other personal video I have here. Take the Chrome tab. There we go. And then I can just come in, record my video. I'll count down to super easy for me to say, hi, Regge, I'm Thijs, solution specialist at 23. And then we can go in and actually showcase what we want. So maybe that's showcasing how to take a video and say, OK, I want to copy my link in Thumbnail, go into my email and just insert it in here. So that way you can super quickly do that yourself. Regge. So we can come in here. We can end our video. And maybe I was a little bit sketchy in the beginning and the end of this because I had to reach and we don't want that in there. So we can just go in here, quickly trim it. I'll cut out the beginning and the end of the video here. We'll save this and then we go in at the beginning of this one, though. We can see that I have both my camera and my screen. So go ahead and just select my camera. Later on here, I want to just go to my screen because I'm actually showcasing something. So I can see at the end here, it's a little bit boring. So we'll have my camera back up and then we can finish off with just having the camera at the end as well. So this way, in just a couple of minutes, we've then created a video that already have a logo animation. We have the edited video in the middle and we have the animation at the end as well. We can save this and now it's ready to send out. You'll have the page as we saw here. So you can either have that page you just send them a link to so they can come and watch it. Or you can send that out in an email as we saw before. So all of this looks super nice when it's actually set up, but it's super easy to set up. So if you want to see a little bit more on how you can get started with personal video, I think you should go to one of the demo stations upstairs. They're just on your right hand when you come up the stairs. And then Lucas and Kaja from my team are happy to show you. So that was a little bit on personal video. That was pretty amazing. Finally, I saw something that actually worked. This is great. I've done a demo or two in my life. No, no, that was really cool. That was really cool. So fast. So I'm just curious quickly before we end this. So is there any like when I send emails with video attached, is there any risk of those being too big or how does that work because, you know, sometimes you have to drop your email in. You just copy pasted it here, right? But yes, so see. Yeah, go on. So one of the things is email clients don't. So the emails and outlooks of the world, they really don't like video. No, I think Apple Mail actually allows you to have a video in there. But I mean, if you can go on Gmail and outlook, it doesn't really work. So what we do instead of actually embedding the video is that we embed a thumbnail with the link to see the video. You can animate the gif. So as you see, I always wave. With my right hand in my videos, it's kind of my signature by now. But you have that animation. So and a play button, right? So you can get into it, but you're not actually embedding the video. That's the way around that from us. Nice. And I mean, it's also something you can test for yourselves to figure out kind of what works for for open rates. One of the one of the very first experience we did with just like adding videos to all those emails that are being sent out is that if there's a video instead of a link, you increase the click through rate in your emails by, I think, 65 percent. That's kind of the simple thing. And then when you start actually waving and actually having a sender's in this particular case, if Ty's sending an email waving, it is one of those things that will actually drive drive action as well. So it's a really good kind of simple hack. And sort of keeping your mind that actually adding the video, well, that's for your your email newsletter to a lot of people or just in in a single email to sort of illustrate how do we solve this problem or this is our plan for the onboarding next week. The video is a really good way of actually getting people to to click that email instead of like, yeah, I'll start that. And I'll maybe read it later. Yeah. And also that we also see that for for instance, for salespeople who send out these emails and they can actually see when the emails or the personal video are being watched as well. Right. They can see if they're interact with it. So it gives them a reason to actually pick up that phone instead of just randomly trying to get through now that they know sort of the lead or whoever they're reaching out to have interacted with the video, have seen it. And now it's sort of the right time as well to reach out. So there's a there's a strong both format in the sending, but also the sort of the data and the things you get on the back end of that. And I'm so glad that I now understand the difference between personalized video and personal video, because it is truly. And you mentioned it as well, Stefan, that this is not necessarily the biggest production quality, but that's not the point here. It's actually about quickly getting to something as you just demoed. So so that was really an eye opener. Yeah, go on. I'm just curious, because there's a tendency if I need to share information within my friends, there's this and I hate that because it's a lot of stuff throughout my day. I love it to personalize, but I'm kind of in the same field. If I were to watch a video a lot of times throughout my work day or if I know I'm in a meeting and I totally get that I don't receive a video in every email. But what are your feedback or what? I'm just curious to know if you've gotten feedback on that very specific topic. Because what I love to do with co-pilot or transcription is actually to listen to it as a podcast. If I close down my mail, I would better use the link. But would I then be able to just put it in my pocket and then listen to it outside when I'm going home? What are the quick fixes? I think it's such a good point. And it's also kind of. It depends a bit on the video in some cases where you're kind of being led through the. This is how you log into the system with some screen sharing stuff from the IT department. Probably you want to be watching the video. That's a show don't tell part of that. And in the case where Krishna is adding for copy editing on this slide and going through in those cases, probably the video part is is kind of a part of the medium. And it might be then that speeding up the video might be a nice way. I've seen a lot of people recording that video. It's like, why is this 12 minutes for something that It's a short version of it. That's another part of it that is also about what actually happens behind the scenes for all the videos that are being made here. Actually, whether it's in personal or across the twin free platform, at least this that we transcribe all of it and sort of make you. Well, that's a component. You can say I actually want to show this description so people can navigate through it. And in the case here where you click the the video in the email, if you do so on your phone, well, you can actually just put your phone down and listen to them, to the video as it happens. So. I think that I mean, we're certainly not in a place where there are too many videos being being sent to you in terms of in terms of the professional instruction. I think that's still like quite a ways to go. But you're right that the tooling in order to make that sort of like how you want to be consuming it is really crucial as well to be able to speed up, to be able to only listen in or just to see the transcript. And the tooling is actually really quite there in order to to do that, even just to feel into AI and summarize it and put out all the things that. Are not relevant to you. Yeah, it makes it optional in terms of how you want to consume it. And also in terms of accessibility, you know, it's a it's a great tool to have the option to see it either by video or, you know, video and sound and so forth. Even have the transcription out of it that so you can also consume it that way. So it's about sort of presenting the different options. And yes, of course, there are some times where we're not saying that just because you are sending an email to to your colleagues and saying, meet you down at the coffee machine in five minutes, I'm probably not going to shoot a personal video about that. So it's obviously a balance of when it makes sense and what is the format. And what we just tend to see is that usually the more complex the topic is, obviously it also has a higher sort of quality to it when you when you present it by video and sound, obviously, of course, personal video isn't for everybody. I mean, it's not everyone who likes to stand in front of the camera. I absolutely love it. I also love watching a video compared to getting an email. So what I do for my personal videos is I'll have the personality on the camera and then I'll have the boring corporate email because then people, if they just want to read the email, they'll get the main points. But if they actually want to have the personal touch, then they can watch the video. And I'll mark it clearly that it's optional to watch the personal video. But I like to do it and I think that it helps. I mean, even for the wine tasting we did on Wednesday, everyone knew my face because they watched the personal video of me. I had no idea. Who I was meeting, but they all knew me and they felt they had this connection to me before we sat down to get one. So that was a great way that we used it there as well. Thank you, guys. I don't know about you, but I get a lot of emails as well. But if there's a video in it, somehow I always decide not to click it. But then I end up clicking it. So I have 26 tabs open in my browser and I keep going back to it because I'm intrigued, so I fall into the video trap every time. Anyway, for more demos, please. Connect with these guys. Thank you so much. Ten minute break. Please give them a hand. Brilliant.
