In this week's video marketing minute, we're outlining how Marketo users can improve their marketing data by 50% through the TwentyThree Marketo integration.
First, view all user data within Marketo through the two way sync.
A deep integration ensures that viewer activity is tracked within Marketo from the very first second.
TwentyThree syncs data using Marketo's Munchkin code, giving you the most accurate engagement data possible.
Just like any Marketo form or landing page, TwentyThree Videos won't ask an already identified contact for their information on gated content,
and track the video viewing activity across your entire website.
Second, view user video behaviour, such as engagement and conversions, inside of Marketo contacts.
Fifty percent of all marketing data comes from video engagement, and with Marketo,
marketers can now view all their user video behaviour inside of Marketo contacts.
This data can be used to lead score and automate smart campaigns and programs.
Lastly, directly embed trackable GIFs into Marketo's smart campaigns and workflows.
Animated thumbnails increase click-through rates by as much as 62%,
and with TwentyThree, marketers can directly embed trackable animated thumbnails or GIFs into their Marketo smart campaigns and workflows,
allowing users to power and measure email campaign results.
With this, by pairing video with Marketo, brands can measure video engagement, conversions, and ROI on their video content,
all while using targeted outreach to nurture and lead score behaviour.
It not only improves data, it improves every aspect of marketing campaigns.
Visit this link to learn more about the integration and how you can start improving your engagement data with Video and TwentyThree.
