TwentyThree X HubSpot

Hey there, Todd here from TwentyThree to tell you a little bit about the TwentyThree HubSpot integration. We don't know about you, but we think it's pretty important to see your video marketing data inside of your HubSpot account. With 50% of all marketing data now coming from video, we knew how important it was to build an integration with HubSpot that can tell inbound marketers exactly who is interacting with their videos, how long that user watched the video, and which video they converted on. But this isn't just any old setup. Each brand new integration is different from all the rest. With the TwentyThree and HubSpot integration, you can now see all of your video event and on-demand webinar data inside of HubSpot and lead score contacts based on that video behavior. So let's say a user watches five minutes of a video. You as a marketer can now increase their lead score because you now know exactly how long that user has been engaging with your content. Along with improved data, you can now automate emails and activities around viewing behaviors like sending an email to a prospect that returned to watch a product video on your website. Secondly, marketers can directly embed animated thumbnails or GIFs from their video content into HubSpot nurture emails and workflows. Because after all, an animated GIF in an email improves click-through rates by as much as 62%. But my favorite part of this revolutionary new integration is that TwentyThree and HubSpot have built an integration that syncs both ways. That means that if an already identified user in your HubSpot database tries to watch a gated video, they won't be asked for their information again and again, just like those smart HubSpot forms that you use on every single landing page. Here's Al from HubSpot talking a little bit about the details behind the TwentyThree and HubSpot integration. We're super excited to have this integration for our customers. Video is becoming so much more important for marketing and sales activities and to be able to merge both video and inbound marketing and marketing automation. It just makes it such a better process for our customers to see success, take the good data that you're getting from your videos, who's watching it, how much they're watching, at what parts do they stop watching or start watching, and then imparting that into the contact record timeline in HubSpot to be able to make informed marketing and sales decisions off of that. It's a game changer. So that's it. The TwentyThree HubSpot integration is helping you take back the missing half of your marketing data.