The TwentyThree Keynote 2026

I might want to have a few different speakers in here. so I could add more speakers if I wanted to. So I'll place them here. and control how everything else looks. I can go further down control for example should it have an outline how do I want to animate between these different stages what is the background images what are the background videos and even add text and other pieces to the layout. Walking to the bedroom So that's a quick tour of the new studios TwentyThree,. of my mind Joining WebStudio, BrandStudio, and a lot of more. We're now launching the Player Studio, the Thumbnail Studio, and the Webinars, Studio. Walking in the... Thanks, Steffen. Loads of my mind Great. Walking through the meadows of my mind So to Summit, all up, Thank you so much for joining TwentyThree, keynote in 2026. I can see all around We are at a critical time for Europe to build our own, to use our own. We are at a critical time. I don't know. and we're very proud TwentyThree, of building real technology. I'm leaving the good man Love real hardcore European technology here. We are deploying TwentyThree, Startup Program to make every startup in Europe able to use TwentyThree, of the... Makes me happy Box, we are shipping the Webinars, framework, inspiring new agencies. He is me, George. to develop your Webinars, methodology. My name is Cecilia Boyce. Webinars, 7 to take your Webinars, to the next level. a GenDeck Video, world's first to plug the Agendic AI Vision together with Video, marketing platform. Summit,. all the studios to really build all those experiences and get your developers and designers and your agency on your in-house team. I'm very excited for this Webinars, because this is going to be the first All of you who are not attending the event this year, I speak because the ability to really control Video, just the way they do everything else. all the great things that are happening. here at the Art Concert Hall. instead Video, being the orphan child where other rules apply. So, please watch the context. and all the tools to do SEO and geo in this rapidly changing world. 1096 host Monique. This year we are So on behalf of me and Steffen and everyone TwentyThree,. Thank you so much for being on this incredible journey. together of building things with customers, with partners. Such beautiful music, and he's a friend of it. We're working very hard every day on giving you the ability Video, enable all your team members at every type. on the bodies in the room. I hope this summer, today, and tomorrow, exciting announcements and speakers will be heard. of customer touch point and every type Video, whether Personal, video information because this is a very big thing about me. I work in the team at the state. I have a student in the community. Webinars, or on-demand video Thank you so much and definitely try to sign up to a trial at TwentyThree,. It's a matter of the today of people. and we're happy to help you and be on the journey together. Thank you so much. And people all the time Thank you. All right. Stay with me for a little bit. Thank you. something is coming over there you want to see this before we break so I have some really important information So it is for sharing how you can come and participate online. And I'm First of all, this event has 46 sessions and this was just one. Okay. I'm a dole who is Okay, one down. We have something special tonight and we RIP the most uh Our time is now and people are shifting away from the tech and through. The guy does Video, and then I will look at my phone and there is very exciting energy around the room So, very soon, I will have a live opening note TwentyThree,. I guess we are all human people here. Just about 5 or 10 minutes. Because I am in full session with Trevor. Because this is my... on our website very soon and I'm just going to drop some words so you know what to expect I don't know how the other beings are just like her. Look around you. and if you have Video, in your official We also have musicians named 17 and 8 year old thumbnail designer playing from Munich. Because these people made it. They are there already. I'm going to keep this going. Stay standing. Stay standing. I'm going to ask you to stand up in the end. If you make Video, you're a creator, editor, or a... You Video, talking about what stuff we have on store for you? There you go. Did you know we're seeing Neo from 2010? If you are using Video, you are doing monitoring, you are doing You're communicating your company, your own life. Are you ready for some music? You don't make it yourself, but you use it a lot. Alright, if you think and develop a strategy around Video, actually don't... You know, show yourself. We Video, people are absolutely not the only changemakers just now in our time. doing the irrational, doing the extraordinary. What I want you to do really quickly is look around, find one Personal, do not know, Introduce yourself, but in a specific way. I'll give you the brief right now. Listen very quickly. Each give you few 2nd say stop when you have to stop. Don't say, I'm from Amsterdam, I'm in Technicast. No. Mention something The thing you've done for your work that you are extremely proud of. If you won an Oscar, sure. But if you started Video, company with your best friend and you're still running it after 10 years, You can be very proud of that as well. So think of something you're really proud of. I think humans are coming back to me. Humans are cool again. I'm the best in that. You need to have romantic Don't do something you don't know. and say something you're really proud of and then when I say stop, the other person gets it. First things first, thank you so much for taking the time and being here with me. It's a pleasure to have another interview with you. Yes. You guys can notice that You want to get it? I'm giving you right to brag about the best thing in your living life. Yo mate We are here this year. because Because I don't see anyone else in the Video, people unite. Before I talk about the room here, I want to know... We have a fantastic number of companies with names, where you're joining from. Welcome to the Steffen of the Catholic Harrison World Cup. Two nationalities, this is incredibly international, you can't explain so much of that. you know more than A little bit more about the program that is in the Happy Sheep area. For you, Bananas Can I have my good host on square? We are off to a nice place, please. Stay in competition because after this plenary you have to choose. You stay with me? With me. Exactly. Oh, you... So, first here we have Lynn. C.I. Joe Donning from S.P. I hope you have a good time and I'm going to enjoy the first session of the day. Some of the other sessions we will have is everything on the Origin Video Agency category with Europe's leading video agency in the room. I'm very much looking forward to this session. First of all, I think of the venue where I'm going to introduce right here in this setup where I am speaking. Speaking from right now, I guess. I don't know. This is a cultural heritage. and many years ago I sat in the living room watching television I was waiting for Dia to broadcast something, anything. the opportunity. Patiently, I would wait. He just found everything from your station, and you know, he had to walk through. I don't know if any of you know or remember, but during those breaks... Let me see. Watch. Watch. P.O. Allianz 2Nd, Phantom Birds Yes. Low TV. Low TV. So, when I made the great people that I recognize and remember, I still work Video,, but it's on steroids, right? You can literally create anything, cinematic quality. I guess It's a completely different shift today. It's more than just a leap, and I'm extremely excited about this transition. to talk about this other series that we have at Point 3 because we recently our Alright, you just see Video, in 10 minutes. That's cool. So, I just got where we are today. Um, in the company. We are serious about our content on our social channels. So there's Jerry Goodwin. Thank you so much. Welcome, join us from Zimbabwe. I to your company. So you can do your own thing and see. So Studio Four is the little sister of the big fun. Let me see. I wish I could. It looks like a great speaker line up. I'm not so good Video,, but I'm good at sales. And today I learned how to make the door open. This This is the Oh, wait, this is the thing? This is the edition of TwentyThree, Summit,. Hey Welcome. helping work together as a team. Amen. Definitely. with ever together. and And this is so cool also because TwentyThree, team is... Everyone that is in this room today and making sure that we have the events so It's literally us putting up Nothing. the program together. another speaker meeting, all of that. So you can imagine And it is so hard. It's very satisfying to see all the dads coming up together and seeing all the kids growing up to the comfort of their own room where very soon It is opening killing a little bit more practical information. Having a bad time. Sorry, back to the cricket. Very good, please join us. Please join us. We have community Actually, I totally don't know about the day-to-day, but... I can see that you now are a participant in this and I can rest with you. and better We have and Usha Bhatt, which is our stage host for Introducing Tea. opening keynote right now. Because at the end of the day, you have so many new friends. Thank you so much for... Are you sharing this moment with me? I'm going to introduce Our keynote speakers. Let me see. And, you know, I wrote this little thing. saying like, okay, this sounds like a very good introduction. And they said, no, make it short, it doesn't have to be. be this positive, I'm going to do it anyway. So without their approval Thomas Madsen-Mygdal,, CEO and co-founder TwentyThree,, organizers of this conference of course and One of the true pioneers of the Danish Internet era, The Danish people here probably know. He co-founded Mondo, one of the first... The very first internet companies helping introduce the web. Remember information superhighway long time ago to a new generation of businesses and creators. He later helped build Video,, a collaboration platform acquired by Citrix. founded the reboot festival initiated tech festival here in Copenhagen a lot always about humans, technology and how to bring them together. and today he's the CEO co-founder TwentyThree, With the mission to make Video, more human form of communication for organizations around the world. and very relevant I think most recently he has been helping ...to rebuild a new European initiative so that we have our Platform,. ...forms to work from here in Europe and more about that later maybe. and he will give him this talk together with, and then after that. big applause for both of them for Steffen Fagerström Christensen, who is the CTO co-founder TwentyThree, He's the technical force behind this company. he before this he was already developing web and product systems In the European tech scenes, the 20 video platform and he also co-founded Obeid, which is a very technical developer performance monitoring company, acquired later on. and people still use that every day to understand. It doesn't have a tech. He studied political science, but he thinks about systems, structures and skill and TwentyThree, he makes sure it all works so So please, a very warm welcome Thomas and Steffen. Thank you Monique and great to see all of you today here. People Video,. From the first day we started 23, we've been curious about understanding the power, the force, what Video,. The ability to capture the moment Over time here in the ground hay garden scene from 1888. where we really see the power to capture It's the oldest Video, still exists. to the world we're living in where we suddenly were able to not only capture in this kind of invention ...face, but the ability to transmit. over time and distance what we had captured. The photo here is from late Queen Elizabeth II's coordination the first time that everyone just didn't read the day after what happened. In the abstract text, but they were in the room together with people. When we look Video,, it's really one of the foundational technologies of our time. It's television, the ability to transmit over time and distance A human experience. It can time travel. It can capture something that happened before. or it can do geographical travel over time and distance. so that you can be connected to a human person. that is somewhere else in the world. It's actually quite wild. Some say we were promised flying cars. and we didn't get them, but we actually Video,, right? and very foundational human technology of our times. So when we look Video,, the challenge is that Video, so big. It's not a simple thing because it's a huge paradigm shift. it's probably one of the biggest paradigm shifts. of our times. It's been running for a long time. We're at this point 138 years into Video, paradigm. from the original invention phase. with the ground hay garden scene to film. It's still happening, just on streaming today. television, that defined our times, our culture, our politics. the Video, when the crazy uncle started having a big camera on their shoulder and wanted to record every ...party in the family in the 80s and onwards. and we're just about 15 years in. to this very recent phase Video, is pervasive that we can and all capture the moment with the device we have in our pockets. and due to the internet and 5G and everything else, we can share it instantly with the whole world. It is a little bit of a miracle. When we look at it, This Video, sort of the end-to-the-old paradigm that's been running for about 500 years. since a great European technologist Gutenberg defined what made information able to travel over time and distance the idea of printing and the idea of text. of language. So that technology created nation-stage new culture. ...poetry, it created everything, it created religions, changes... ...everywhere. And that's obviously also what we're seeing with VideoDays, and also why it kind of makes sense that we have a lot of friction in the world. because there's a lot of tick-tonic plates that are... that are shifting around. So the challenge for us I'm a clicker that doesn't work. If we can get the next slide then. We'll talk instead while we fix it technically here. So that's really where we are today. Text is being replaced Video,. for those of you who love beautiful abstract text with a licks number that's so high. that no human being would ever say it out loud verbally aka the corporate press release or anything like that, you would see that it's changing culture. It's even at this point changing our verbal language. It's changing our culture. It's setting the ideals as authenticity. and human connection because we're all used to appearing OnCamera,. and we're all used to being OnCamera, Video, meetings and everything in between. So together with the computer the smartphone with the OnCamera, in it, together with the internet that connects us all. together with AI Video, is one of those four. core technologies of our times that changes everything. But Video, also hard because we look at it with our old concepts. with our old ways of looking at things, our old prisms. We go for looking at it as a broadcast medium where it's also a one-to-one. Medium personal Video, look at it in old ways and old ...concepts instead of looking at it as this new, all-new culture. The challenge for Video, is really how we get to reinvent everything. And that's We got my clicker back. Thank you. is what it's all about and all the challenges of everyone in this room. We are reinventing our artifacts. our press releases, our product pages, our... symbols of life, our emails becoming VideoDays,. we are. changing our processes, our methods, because we are seeing them in Video, world. where we're becoming video first instead of... Video, a secondary thing Video, as something that was very expensive. so that it was only used very rarely. Today we're gathered here at TwentyThree, Summit, under the umbrella of video people unite. And for me, it's very beautiful that all of you in this room are the early ones still. that really get how big Video,, that understand the fundamental aspects Video, and are willing to look at it with open eyes. And I think that's why we're all so excited about video. and why I wanted to start with a little love letter. It's Video,. Then let's go going. Perhaps with some slides that works. I wanted to give you a quick update on everything that happened the last year and some of the trends we're seeing here Video, the last 12 months and I wanted to start with something that I think is dear to a lot of our hearts. our home, Europe. So TwentyThree,, we get to be one of the three global players in Video, marketing Platform,. together with our dear colleagues at Vimeo, in New York and Vistia in Boston. in the U.S. And when we look at Europe today, a lot of things have changed the last 12 months in general, but also in technology. and also Video,. We are in a shift where we are starting to take care of ourselves to focus on our sovereignty. of putting money into our own economies instead of giving them to somebody very far away. for our security and to adhere to GDPR and other things that you can't do with non-U. European vendors. So that's sort of the hot side of Europe just now. and it's all big words like sovereignty, which actually is only on a nation-state level that you talk about. Sovereignty, but I wanted to give you the idea and what we're seeing here that it's also more Personal, thing for companies or it's something that's very kind of integral to to being an independent company or having your own agency in the world. If we look at it also as a concept of being able to do things on your own terms. the way you want to do it as a company and an organization. from your values, from your perspective, from your DNA. that you have your own data and nobody else has the data, you have your own brand and your own experience you control and have your own relationship to your customers. You have your own website, your own app that you can build the way we want. The digital world was always in a way the promise that we could do things that were diverse and multicultural. and we could be what we wanted to be ourselves as companies. Even as individuals, I guess. So think about the shift Video, just now and what we're seeing with Europe. Also as a fundamental shift in digital. to not only shift to European Video, people are doing, all the time now. We're seeing a massive growth in people. upgrading for YouTube and Vimeo and Vistia. TwentyThree,, but also as a way and an opportunity to reset. what it really means. Last year at TwentyThree, Summit, we announced that we We are committed to shifting 100% to only running. European vendors for every component we use for our infrastructure in TwentyThree, cloud. And I'm happy to report to you that we're just a few weeks away from being fully done. so that All our spending is going into Europe. just as we're seeing our customer spending is going into spending on European companies. building our own economy, building our own culture, relating to each other. creating something together. So that's quite magnificent. So think about a massive shift just now of Getting rid of all the tech that's not European to actually adhere to our laws. but also to build our economies and to build a new way of thinking about what digital is. Another trend I wanted to highlight that we've been seeing a lot this year. is really the emergence of Video, organization. This year we started seeing multiple people, still weak signals. but some of the best video people in the world. suddenly became head Video,. where they Video, producers before, which we still think is the core kind of... Game Changer, Changemaker title. We've also started seeing vocabulary Video, teams. that, okay, there is actually Video, team of 40 people. I think the biggest one we've seen is 200 people this year. So, we are really seeing organizations starting to orchestrate around video, hiring for... Video change makers that can come into their organization. the people who have been doing it for a few years and actually have a unique experience being very sort of attractive on the job market because they can go in and transform a company. not only produce Video, but transform the company to Video, first. We're also seeing that videos getting more and more broad. historically has been in communication Marketing. but it's really getting wide across the organization. Especially on the sales side, we are seeing a lot of elements of... We'll try to build again here. I'm really using personal Video, drive engagement and one-to-one communication. We've also seen the first board meeting I've ever heard about. where one of the largest banks of Europe spent one and a half hours in a board meeting discussing Video, strategy, Video, was driving considerably more engagement. why the people who were engaging Video, and Webinars, in their organization had a very different behavior and were more attractive than others. Those are weak signals. But the minute we start having that bot level... and that strategic focus Video,, you know, things are. are changing. We're also seeing in most places the average video engagement being above 50% now. and even in some places above 80. that means that 50 to 80 percent of the time your relationships, your customers, your stakeholders. are engaging with your company Video, based. Also triggering a lot of hits of Video, video produced. to say, should I get 80% of the budget or 50% of the budget, obviously, so it's also a great... changemaker number to know in your company. to drive the right focus. When people hit a website, they are there for an average of 1.5 minutes. Obviously, if you play a five-minute Video, part of that session, the majority will be video based. We're also seeing on the websites this very simple kind of basic concepts that in a lot of places more than 50 percent of the pixels on the website Video,. Very simple. But you know that's also an element of seeing this kind of massive change also as we rebuild our websites. to Video, first. Last year TwentyThree, Summit,, we launched a lot of elements to be able to make your website live with Webinars,, so there's like a live takeover. Spots, to really put all Video, elements on the place. video 2nd so you can create your own YouTube on your own website with all Video,. your own Webinars, hub. So we're on this massive rediscovery of the website and Video, at the core of fixing that. Another thing we've seen the last 12 months is really the evolution of the language Video,. that we have all these terms that are being thrown around. We're starting to create concepts and language around video specifically. How many of you have Video, strategy? has become one of the iconic questions this year. We have strategies for most things. What is Video, organization? Who is Video, change maker in your company? So we're seeing all these elements of Video, sort of movement really starting to shake up. the minute a movement starts creating language is when it really starts moving. And we've also sort of, in a lot of instances, starting to see this rise Video,. of realizing that Video, not sort of a small thing Video, is not a little subset of digital, but it's really something in itself and it's actually fixing a lot of the The core challenges of our times. Video, driven websites is the way to take the reliance on big tech and social media. their Platform, away to drive engagement and experience to your own Platform, where you have the control over the experience, it's on your terms. that Webinars, is really creating all these authentic human touchpoints. in a digital world that It has a lot of self-service and a lot of e-commerce and a lot of frictionless thing. It's creating the friction. It's creating the orchestration. and that we on accessibility are seeing a lot of movement Video, really makes it accessible to those 30% of the population who are not strong readers. or or those that need a different language or have and the types of accessibility needs. TwentyThree,, we've consistently seen a lot of growth, 53%. growth year on year in Video, so yes people keep doing a lot of Videos and we've even in Webinars, seen a 9% year-on-year increase so So everyone thinking that Webinars, was a COVID thing that would go away. it just keeps on growing. It keeps on delivering for customers. not at the crazy 80% growth level, but we're definitely seeing some customers doing really well. Another aspect we've seen the last year is that we've gotten to to a market estimate of 32,000. video production companies Video, agencies in Europe. That's quite a substantial economy. So we're seeing this massive video economy of agencies and everyone working in companies. there are people who estimate that more than half a million people in Europe actually work every day. Video, already today and the number just keeps increasing already. And then on the agency side, a topic dear to our heart, More than in 1995, more than 30 years ago, I launched one of the Europe's first digital agencies. I dropped out of high school and two months later we built Legos first website globally so we know and understand and appreciate the idea of the agency as a change driver. Video, agency is this new agency for Video, world and what we're seeing this year is a lot more shift Video, production companies shifting to becoming video agencies. of Spots, from larger agencies on and becoming Video, agency in itself. all Video, agencies being started. even some of them by people who have been video change makers in a company which is quite an interesting new pattern that you're seeing a lot of the change makers that have been working in one company seeing that what they've learned. the last few years are very relevant to a wide audience. So last year we launched Video, agency model and on our website we have a lot of info and framework on this. on the business model, on the competence model of Video, agency being this. agency that not only produces Video, works with the upping the capabilities to produce Video, the organization. works with the team already doing video in-house. on strategy, on enablement, on training. and all these different elements. So that's a few things we've seen the last 12 months that are really moving a few of the short-term trends but let's get to some of the new things we would love to announce today A topic dear to Europe and something we need to take even greater care of is our new companies. the startups. And today we are announcing and launching a new program to make sure that every company in Europe that needs to shift to a European video marketing platform. has the ability to do it. Some of the big companies who have been dominating the last 20 years of our world have always been incredibly good. at doing startup programs of getting people in early when a company is just new and Getting going and supporting them with the ability to use their products early on. before they financially can afford it. So today we are launching TwentyThree, startup program. It's a program that gives Steffen euro in credits. to every bootstrap company or venture-funded company. through a venture capitalist or our agency partners. that can grant the credits. to a comedy less than three years old. that is a startup that's just about getting going because we believe that one of the missing pieces in Europe is also really great communication and Marketing. Great product marketing, Webinars, with product launches. Webinars, that get you excited, storytelling that drives the world. compared to kind of the more industrial old school way of thinking about communication Marketing. So with the TwentyThree, startup program, every company in Europe can now every new startup in Europe can now afford to be Getting TwentyThree, from day one and getting going. Second announcement we would love to. Yeah, give it a hand for that. Last year TwentyThree, Summit, we announced Video, accelerator because we saw a deep need for driving the development of methods, of practice, of frameworks. in our industry because the paradox Video, is always that it's so big already but it's also a little bit immature in other areas. Last year we now launched Video, strategy framework and we've been very busy on it. To tell you about what Video, accelerator have been up to and announce our latest framework. Please welcome head of client strategy and Video, accelerator TwentyThree,. Dan Buffett. to be here and to Video, accelerator Thomas said we We developed that last year and effectively it's a collection of frameworks It's thought pieces. And it's tools. And the reason that we put this together is because TwentyThree,... we care tremendously about developing Video, category. We see ourselves obviously as leaders within that and we really see our responsibility. as driving the VGA forward. And on top of that, obviously, we love to work. with our clients with these tools. And the accelerator... started Video, strategy, which we felt to be the the umbrella piece. But over the course of its development, We're working with... Video, brand framework. We're working Video, first website. and Video, agency model. Thomas talked about. And what we also do with this framework is... is we create workshops with it. So we bring it to life. And I'm very proud to say since the accelerator's inception, We've worked with over 40 of our clients, either in collective groups or individual groups. on different frameworks to help drive their business forward. And one of the frameworks that we've been focusing on this year and we're very pleased about, and I will be talking a little bit more about tomorrow, is the Webinars, framework. And so to put this in a little bit of context, When we talked with all our clients, there was no doubt about it Webinars, were incredibly useful. there's also no doubt that the content they had was plenty to develop those Webinars,. But when it came to creation and execution, there was a little bit of a lag because they needed to they need to focus on tying it to clear objectives. So with that, what we felt was a useful thing to do was to develop what we believe to be the nine clear types. of Webinars, that existed. And with that simple reframing, and giving each Webinars, a really clear name that could be linked directly and deliver against. a clear objective. It simplified Webinars, tremendously. And what we've since found, so let me give you an example though. So if one were to, if one wanted to drive loyalty, Okay, well that's an episodic Webinars,. or if one wanted to have a really high touch point. That can therefore, that could be an exclusive Webinars,. And so we've been soft rolling this out. with the Webinars, managers within our client teams. and it's so far received a very good response. And the last thing I probably would like to say on this. is this part here that you see up, these nine different types. They actually sit within a slightly bigger framework which helps clients and customers focus on how they can create how they can execute and promote and advocate Activate Webinars,. So this is one that I'll be talking about tomorrow and I certainly look forward to seeing as many as you at that session. So thank you very much. Thanks, Dan. So everything we're doing with Video, accelerator is open source so everyone can Make their own version of it. We're open sourcing also the slides. You can easily tweak them to your own. or make them your own because we're doing this to really drive the field forward. Now let's talk a little bit TwentyThree,. and talk a little bit about product because that's ultimately at the end of the day which is what our core essence. TwentyThree, we've since 2009 been driving this maturity Video, forward of giving you the tools To Video, From the very origins to the first second generation Webinars, product to Video, marketing platform. a term now used by all our competitors. and to here in the last recent years of being the first ones in the world that achieve having All the different elements video enable an organization. and the last few years also putting it all together so it works together. as one in synergy with each other. So today we are able to enable everyone in your company to do everything, every type Video,. at every customer top point from end. potential customer to an existing one to one-to-one communication and everything in between. it's really maturing the category that all these things works together. It's a stunning experience being there in this very visual rich user interface. where you do everything you need to Video,, where before you would need five different tools to do it that didn't talk to each other. And as these things also tools changes behavior, all the things you knew you wanted to do. you suddenly do when they take two minutes to do when you're done with your Webinars, You make the clips because it already has suggested the clips and you can post them on your website, you can put them on social media, you can distribute them to all your team members so they can use them in their work. just with a few clicks of a button. Last year TwentyThree, Summit, we launched AI translations and transcriptions defaulted product. a lot of tools on Video, driven website on Video, branding on Webinars, 6 on the content studios you can create content from Video, blog posts, social media posts and Webinars,. And lastly, the ability to do your very Video, app and Video, into your apps if you have an app. for your stakeholders or audiences. basically being able to build your own streaming Platform, a few days. Today we're going to pilot up a notch further to be on this judge to really video enable an organization and really mature Video, to be the frontier software category of all the different tools you use. Let's start a little bit with the Webinars,. Webinars, this incredible word, web and seminar. It's originated in the 90s. Nobody knows. Where the word came from is the digitalization of events. The last thing that digital hadn't touched the ability to create digital events that were not physical only. and it's also sort of the live participatory side Video,. It's a little bit bit more unscripted, it's a little bit less, a little bit more human. And it's a change in our digital engagement model where the whole innovation was the shop was always open at all times. I can always visit the website. but it's all the same all the time, right? And we as human beings... We need drama. We need orchestration. And that's what Webinars, also creates. You can only get this information first day at 2 o'clock. where we have the Webinars,. It's not just always on. Throughout the years, we are shipping A Webinars, product on an annual basis because Webinars, is really the toughest product category you can ever imagine. It always needs to work and we're mixing eight 4K VideoDays, in a browser. So it's quite a technological miracle that these things actually work. So we ship them on a... Big annual basis to make sure that we really harden the products Today, this is where TwentyThree, is, stunning innovations like the WebinarTray,, we launched a few years ago. Some of you in this room have called it the biggest revolution in Webinars, ever. that gives you a mental model and the outline of your Webinars,. It's both great if you're... We're doing a lot of Webinars,, so if you're just starting out. or you can template them so you can put other people to do the Webinars, very easily without. actually having all the notes and knowing everything about doing it. Today we're going to take a big step forward. By announcing 23 Webinars, 7 with a some key world's first innovations in it. The first thing that I want to talk about is really sort of these two different worlds of doing Webinars, or Video,. which is that the Webinars, software sort of has been in one side, and then you have all the production gear and software. that the people are using on the other side. And it's sort of two different crowds. Some adhere to their production gear or to their mixing software. which is great if you have a setup obviously we're driving these things so today We are putting these two worlds together for the first time. the ability to use all the power of a Webinars, product, but also use your gear and Video, mixing software that you have in your studio. for when you do live. The first thing is Mix Mode 2.0 which takes mixing to a whole new level. TwentyThree,, we've always been able to mix. You can sit and mix. We believe in people producing an experience. ...experience and not automating... But now you can also create a new mix live in the Webinars, or beforehand. So if suddenly there's three people on or there's some action discussion that you really want. you can with a few clicks of a button create a new mix. The way you want it, name it or just use it and mix to it when you've set it up. so you're able to sort of set up mixes you can do it on an organizational level also of Creating templates for it. With Webinars, Studio, you're able to have full design flexibility on everything you're doing in the Webinars, room. So you can put backgrounds, you can put rounded corners, you can really get the experience. to be your brand. So for the first time, Webinars, are not... something that looks like Video, meeting software. that auto mixes in peculiar ways. but you can really get to that high level. and you can also really enable your team to do it if you invest the hours centrally once. to really put in your brand and your DNA into it and then everyone doing Webinars, in the organization. will have these abilities. And lastly, we are announcing Gear Mode 2.0. So gear mode is the ability to use your your mixing gear. to put your feed into the Webinars,. Until now, it sort of replaced most of the Webinars, features and sort of took over and didn't really work with the Webinars, software. So with GIMO 2.0, a feed, whatever feed it is you're mixing from, will pop. In the speaker bar just as anything else. so you can mix together people that are remote. and all the graphics features and all the Webinars, training, all the other elements of the Webinars,. product. So with this shift in gear mode, mix mode, We are really making it, you're able to do great things in the Webinars, studio to orchestrate it. to really make the Webinars, room your own. on your own terms and make it be part of any other type of experience. that you want and the ability and the creativity to really do great mixing. both templated pre-programmed or on the fly if you're a little bit more freestyle. that you see an opportunity to really do an interesting mix that you want to set up. You can paint, you can zoom, you can do all the different elements in it. So that's the first thing in Webinars, seven. 2Nd thing is Thumbnail Studio. because even though Webinars, are about Webinars,, Every Webinars, starts as a thumbnail. And that's a big barrier because you need to run a whole creative process. You might have templates for it. You need to get another team to do it. Do the thumbnail, there might be different thumbnails. and it also increases the friction and cost of producing. the Webinars,. So So suddenly, if you're doing 100 Webinars, at a time, It's a whole different ballgame also. So we really wanted to enable you to do better on that. So the thumbnail is the essence of any Webinars, that you know on the landing page on social media. And there are a lot of different styles and methods of doing thumbnails. So with Thumbnail Studio for every Webinars, you get all the different thumbnails that you need for different Platform,. You click it, you use it. and you have the ability to use it on the landing page, on social Platform,. And with the Thumbnail Studio you're also able to to design your templates on an organizational level. or with your agency to really set up the template. So if you're running those 500 Webinars,, year which a lot of our customers are doing or you're scaling your Webinars, programs to do relational Webinars, where you get... your hundred account managers and market people to do the same Webinars, to their audiences. now there's no more friction to really just just clicking go and create a new Webinars, and also hang all the elements. that you need. So For now, the thumbnail will no longer be the limiter. to doing a Webinars,. to show you everything that is Webinars, 7. I think we need a demo and TwentyThree, we love live real demos. and no... No cheating or kitchen... and tricks so please welcome Steffen Fagerström Christen CTO and co-founder TwentyThree, for Webinars, 7 demo. Thank you everyone. It's always nice to come to States and be introduced as a technological miracle. So I'll sort of start from there. from that point. I'll show you how to use Webinars, 7 on some of the things that we're announcing today. using our demo company called Rangoo and they're setting out to do a A drone Webinars,. and it's already been set up and it's looking pretty nice right it has a landing page it's public signups are happening and Whatever else but I can see that the thumbnail here is pretty drab So now I can go to the new thumbnail tab TwentyThree, and see all the different style thumbnails that match what my design team has set up for me. I can obviously go and find any of them downloading them as an SVG or PF. I can download the PDG. She is green. Can we get the screen? Together wrong. Yeah, we all are. Otherwise, yell at me what I need to do. Do I need to replug stuff? Yeah, otherwise I'll just talk, don't worry about me. Hmph. So what we're building is essentially the ability to take template of the thumbnails and make them part of any Webinars,. So if I have I have one of those draft thumbnails that might feel pretty standard to begin with. What I can do now is I can actually go and find any templated thumbnail for my Webinars, company in this particular case. So for example, I might... I kind of get one that's part of the mixture to begin with or I can can go and design ones. I can download them for social media. So I have optimized ones for LinkedIn. LinkedIn and for Facebook. I can even download handouts for using on on Slack for posting to my internal team and whatever else is part of that. I really wanted to also show you how to actually mix in the room. And let's see if we get there. Otherwise, it's a pretty drab. Demo with me just telling you how amazing everything is. There we go, perfect. All right, so I've got a Webinars,. And I will click host Webinars, here. So, you know the Webinars, room in TwentyThree, can do all the things that I'm used to about Playing Video,, showing TV cards and showing overlays, all that kind of stuff. But what's really cool is I can also mix between different people. and now with 7 I can also add new mixes. So say I want to have a mix where I have Cecilia on the left and Arda on the right. I can now go and save this mix and add mix to it. With stunning animations and I get the full control of everything that's part of this mixture as well. but also say that I actually want myself to be in here. So I will be Cecilia and Ida and myself. And now I have a few different views that I can mix from. So this gives you all the power that you would need in order to actually run fully stitched Webinars, with all the people that are in here. What's even cooler is that when I'm starting to set up all of these different views, I can also soon say, well, actually, artists should be... The zoom slide more I might want to sense of Cecilia in the frame of it and I certainly want to fix myself. to be positioned correctly. So there we go. I can easily mix all these different things. This is a pretty generic room for for just the standard Webinars, stuff. But what I would also want to do... and I actually want to design my room as well. So being this demo company, I can set up custom designs and custom mixes. that will allow me to not only have the standard views, but actually to design the full stage, just as you're used to. on any other tool. So now when I go and create... a new mixer I can and set it up with the right people in the right places. and literally just go and mix between them. So these create a lot of new opportunities with Webinars, 7 within Free. And if you're connecting from your studio, multiple different feeds. Well, that's from vMix, from Wirecast, from OBS or from your dedicated studio setup. All these feeds will just come in here and allow to be mixed. within TwentyThree, that's a quick view at Webinars, 7 TwentyThree, Woo Thanks, Steffen. So So. So that's Webinars, seven. A magnificent big release of what is already the leading Webinars, product in the market but we're gonna keep upping the game here The free Webinars, ships June 25th. in a few weeks from now and I'm sure you can also be in on the preview release if you really want to try it out before anyone else. Then we wanted to talk a little bit about AI. And AI is obviously a topic that means a lot of different things. For us TwentyThree,, we've been very heavy on using AI to try to Video,. better not to replace human beings or make fake human beings. Video, but trying to be more creative do more and really move and use these and magnificent tools to augment and make us even better as human beings and organizations. So today we want to take a big step forward on that journey. As some of you know, one of the things of AI is really what is called agendic. and Agendic is not per se really necessarily about AI. but it's really sort of this evolution of of computers talking to each other. In Web 2.0 20 years ago, it was called APIs, or the term was sort of a the fluence of everyone having an interface of their product to their applications you could make ...make them talk to each other. And Agendic obviously takes that to a whole new level and a whole new ecosystem around it. A WebinarTray, means that you can use your GenAI engine to query, to do analysis, to do reports, Reporting to do workflow, to do automation, to do creation. But so Video, products have never really been there. connected to the agenda world. So today we're proud to announce that TwentyThree, the first video marketing platform in the world has support for what we call adjunctic video. fully connected to all your Agendeck tools. plug and play, you're able to query, you're able to automate you're able to innovate it's really a foundational technology that allows you to do whatever you want and really also innovate because we're still early on the applications and the usage. We call it Agendic Video because it's really about connecting the Agendic world together with Video, side of things. that you can automate creating a new Webinars,, that you can trigger a Webinars, being created. that you can query, you can do pattern analysis in. all the data that's in TwentyThree,. It ships out of the box with full CLI support for OpenAI, Cloud, Copilot and Cursor and it allows you to ask questions like, Let's audit our category usage. Let's create some chapters. Let's automate and create a new Webinars, based on an action that happened in a Different system. And it's a foundational aspect of really empowering you to be on the journey of Agendic. It is plug and play to install, you just write eight characters on the card. Mainline. and then you're ready to go. Today we are launching it and it's available but we've been working with a great SMO. the last few months that's really on the forefront. and has poured himself after 30 years in digital. into coding every day with Claude. and being on this journey of seeing what that communication Marketing seem to be. So to tell you a little bit about why agendic video really matters. Please welcome Rasmus 2Nd. CMO of Hello Retail. Thank you so much, Thomas fundamentally, the past seven months, We've been all over AI coding at Hello Retail and have been trying to adopt this as as fast as really possible to really max out what we could do with this. Fundamentally marketers are now builders which is such a massive change where at least we have the ability to be builders and sort of connect and integrate our Our entire technology stack instead of just being users of software. and that's a pretty proud change for me as a cmo that we can do all these New things with the entire AI stack. TwentyThree, has been so kind to allow us early access. to their new agentic video features and we've been putting that to a lot of use the past month or so. So, and all these things that we've built now are actually in production on the website in all of the ways that we take full-length videos and turn them into chapters and using the transcripts for Things like the third audience techniques where you can serve mark down files to the LLM crawlers and and a bunch of different things, but overall also just... creating great user experiences for the uses of our website. So I'm super excited about that and looking forward to seeing how that moves forward. with TwentyThree, a great example of of how I like to really sort of plug new services into our AI stack. Thanks, Rasmus. It is really this incredible AI age where we are living in where you see 18 year olds being hired just like the old days and you see people like Rasmus really reinventing himself. and changing everything he thought he knew about how Marketing team and communications team work. and it's really an incredible story. Definitely look out for his Video, this. in detail one of the coming weeks. Another element where AI is really fundamentally reshaping a lot of the things we thought we knew. is SEO, search engine optimization, how we're indexed by the... We've had a little search engine called Google that's been defining our world since 1998. But now things are changing. With the GEU, GenAI Engine Optimization, we're seeing a shift. just in Q1 here there was 25 billion visits. to JAI Platform, and just a week ago Google announced the most major change in their history. that they are shifting from search to AI search. and the power of having all Video, on your website on your own experience indexed It's driving traffic, driving attention, creating the experience you want. is obviously that you are discoverable. So with the new features TwentyThree, on GU and CU. we are making sure that in this very changing and very rapidly changing world, that all your content is still indexed. that Video,, that your Webinars, pop up with thumbnails, with previews, and with the text and the... transcriptions that you really want. It's really simple. You click a button. To enable further SEO or to enable geo. and you can even also use our advanced auto enrichment to really keep driving it very easily. On Video, and Webinars,, you have a little optimization tab. that gives you an indication of where you are on search engine optimization geo. for the specific object you're looking at, whether it's Video, or a Webinars,. and gives you suggestions and improvements automatically from the content. ...and the AI transcriptions that we already have. So with these features, we're really making it and using AI for the power of doing something. of making your content accessible, not trying to do anything that's... ...leads to a different path. The last few months we've been working with one of the leading SEO and geo agents in the world So to tell you a little bit about why the G-Win and Video, tools really makes a difference. Please welcome Andre Ribeirinho from PageRadar. Hello everyone, great to be here. Thank Thomas for the invitation. Thomas has mentioned, the world is changing, and actually I have to say that the world has changed. Just last week, Google announced the biggest change in 25 years. Docs that we all know has the place where we do a query. It now has changed to something that says, ask Google. And Google will determine if those answers come in an AI answer or if they come in the traditional way that they show the answers. The other big number that we can see that the world has changed for sure OpenAI announced that they are now doing almost a billion users per week. and they're growing three to five times per year at that level. So imagine the amount of people who are now searching and looking at AI. In a completely different way than they were discovering content before. That, for me, Hey E Hey Major opportunity Video,. Video, uniquely positioned. to get those answers to be especially kind Video, that we're talking in this room The real Video, by people, made by Webinars,, event-based video. It has the unique characteristics. that Google and all the other LLMs are looking for in original content. Google has said also a number of times that they don't want commodity content. They don't want the same content that we can all go on ChatGT or any other tool and create the same article for everyone. And Video, is actually uniquely positioned to get the value out of this new world and the kind Video, they're working about here. has a lot of advantages in that context. At the same time, I would say that the amount Video, that this room has together And it has published or is in the process of publishing. Imagine if this Video,... translated into a way that LLMs and ChatGPT and all the other tools can actually understand. I think we are opening a whole new door. to getting Video, be used. To getting new business and new visits and new visibility to our businesses. Thank you. Thank you, Andre. So TwentyThree, is today also shipping open source white paper on GUNCU available on our website to develop the methods and the practice around doing it. Then lastly, we want to talk a little bit about studios. these magical places where creation happens. not Video, studio, but the studio where the design and the engineering happens. The last few years, we've been on a journey to take TwentyThree, to the very highest level in the world on developer experience and designer experience. to really make you able to use it. The same way you would use a management system or another design system. ...to template, to create experiences and work your brain. Today we are announcing the studio family TwentyThree,, the web studio, Webinars, studio, player studio. ...Brain Studio, Exchange, API Studio, Flill Studio and Email Studio. And you see there's a lot of studios here because it's about really being able to control and do everything. With the Studio environment you have all the developer tools and tracking and deployment to really work it. With the player studio you can write code to have your own player. not somebody else's player, your own organization's video player. design it the way you want with the behavior you can do it drag and drop easily but you can also write Write the code if you want to. With the Webinars, studio, we're making you have the ability to design every element of the Webinars, room for the first time in the world. and with the Web Studio you're able to develop Video, section, Video, landing pages and the Webinars, hub aspects of your... of your website. And as we spoke about with the Thumbnail Studio, you're able to template all those thumbnails that you're creating. Everything has 100% design flexibility. and it's beautiful and stunning. So to get demo, let's hear Steffen. Let's see if we can get a demo going on... on the studios. Yeah, exactly. So at Screenfree, we are extremely excited about building for the web. and letting you guys build your own things for the web. So this is in our heritage in the terms of being able to build out the Everything from... what we've done multiple times before, this idea of building Steffen web pages, now called the Web Studio as part of this. Steffen branding capabilities within TwentyThree, well with the brand studio. And today, launching a few new studios, and I want to take you guys for a quick ride through that. First up, let's look at the thumbnail studio. So the Thumbnail Studio is the stunning place where I have all the different thumbnails. It might be the flyers or the social thumbnails. or did anything else directly in my studio. and I can go and customize that. I can obviously go... all the way down to write the code I want if I want to change All the colors and everything else that's tied to it. Or I can make something really simple like uploading a logo. So this is sort of the baseline for being able to innovate. all the different thumbnails that you're building into Video, into your into your Webinars,. Going further on, we're also launching our Player Studio. So players are fundamental for everything Video, kind of fast layers that you want to make sure load quickly, play videos quickly, but you also want to make sure that they are your own. So with the player studio, I can navigate between all the building players and also the players that are building. I can go and for example preview this player with a different Video, I wanted to. I can go see how it looks in different scalings. I can even pull out a new window and see. how it would work in different devices and I can go and do all the things that you would expect from any player right Right, being able to control whether you show a description, show download page, you can control how recommendation works, go down to change all the accessibility. Build your settings, like controlling how subtitles work. work You can also go all the way into the code base. and write your own code. I just need to make sure I find the right one. and control every line of your players. so you could write your CSS, all the different for the player, you can even control Video, is being played out. And when you're ready to go, you just put the player code and it's available to all the people. People that have Video, in front of them with a few websites. Video, landing pages, Webinars, hops, Webinars, room Spots,. or indeed anything else. And then finally, let me take you to... the Webinars, studio. So before I showed you guys a sneak peek of how does it look when I mix stuff in the In the new Webinars, room with Mixed Mode. This ability to do branding for things. The Webinars, Studio allows you to control everything that goes into the Webinars, room including all the backgrounds, how do all the different cards in there work. I can obviously go in and control the actual design for my branding on any TV card and I can control every mix as well. So if you don't like how side-by-side views work TwentyThree,... Well, you can go and create your own one. You can say, well, actually side by side should be like this. And hey, it's going to be... be automatically updated and then we run your next Webinars, all your side-by-sides will look like this I showed you before that you can customize a lot of different views as well. So you can show how panel view works. controlling how does it work when I have two people on stage. four people or six people on stage. and I can also go and create my own mixes. These are the mixes that are available to all the people that are hosting Webinars, in the room. So if I wanted to have a different view, I could absolutely go do that. or I can even create my own layout and say, well actually in this particular view I would want Some media coming from my WebinarTray,. I might want to have... That's good.